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Quality Content On Scale презентация
Содержание
- 1. Quality Content On Scale
- 3. 100+ Years Earlier…
- 5. http://www.viamichelin.co.uk/web/Restaurants
- 9. www.jello.com/recipes
- 15. Quality is assumed
- 16. Over 7 million blog posts per day
- 17. Over 4,800 blog posts per minute
- 18. Competition for audience is tough
- 19. How do we define “quality?”
- 21. “Quality” varies depending on your goals
- 23. Simple Unexpected Concrete Credible Emotional Stories
- 24. Quality doesn’t always mean “pretty.”
- 28. http://www.bbc.co.uk/news/magazine-29570615
- 29. http://www.theguardian.com/sustainable-business/2015/jan/26/artificial-intelligence-davos-humanity-internet-yahoo
- 31. It was not pretty.
- 32. But it was original
- 33. It told a story
- 34. It resonated with people
- 35. The data was credible
- 36. It had a shock factor
- 37. Even my Nan cared.
- 38. 221 times a day?! The world’s going to shit
- 39. Sometimes, visuals do matter
- 40. http://www.travelbag.co.uk/a-day-in/dubai/
- 42. The angle was not original
- 43. So the execution had to be
- 44. Essential Elements in Creating Quality Content
- 45. Audience research
- 46. Audience research Competitor research
- 47. Audience research Competitor research Ideation
- 48. Audience research Competitor research Ideation Production
- 49. Audience research Competitor research Ideation Production Promotion
- 50. Audience Research
- 53. Facebook Graph Search Queries for Content Marketers http://www.tecmark.co.uk/facebook-graph-search-queries/
- 54. Google Display Planner
- 58. answerthepublic.com
- 60. Faqfox.com
- 62. http://sonar.bottlenose.com/
- 64. Make the Data Matter
- 67. Competitor Research
- 68. Facebook Pages to Watch
- 71. Topsy (site: search)
- 73. Backlink Analysis Tools Moz Open Site Explorer MajesticSEO
- 74. Mentions Tools Fresh Web Explorer Socialmention.com Google Alerts
- 75. Ideation
- 76. “Nothing is as dangerous as an idea
- 78. We needed an efficient means of ideas
- 79. Where do you look for inspiration on
- 81. These guys have nailed efficiency
- 82. Introducing Bernd Rohrbach
- 83. And his 6-3-5 method of brainwriting
- 84. 108 ideas in 30 minutes
- 85. We developed a tool
- 92. Content Production
- 93. Remember – either the angle or the execution should be original
- 94. Acquiring Original Data Through Surveys
- 95. Acquiring Original Data Through FOI
- 96. Build Frameworks for Efficiency
- 100. One Idea. Multiple Assets
- 108. Managing Production at Scale
- 110. https://realtimeboard.com/app/
- 111. Content Promotion
- 112. Build it and they will come
- 113. BOLLOCKS.
- 114. Your content is not the Eiffel Tower.
- 115. Put as much into promotion as production
- 116. http://relevance.com/introducing-the-content-promotion-ecosystem/
- 117. Paid promotion is often overlooked
- 118. Sourcing Outreach Targets
- 119. Read these:
- 120. http://blogsession.co.uk/2014/02/freedman-and-fraser-compliance-without-pressure/
- 121. Consider Your Approach Method
- 122. Read this:
- 123. Thank you stacey.macnaught@tecmark.co.uk @staceycav
100+ Years Earlier…
Слайд 29http://www.theguardian.com/sustainable-business/2015/jan/26/artificial-intelligence-davos-humanity-internet-yahoo
Слайд 53Facebook Graph Search Queries for Content Marketers
http://www.tecmark.co.uk/facebook-graph-search-queries/
Слайд 83And his 6-3-5 method of brainwriting
#sascon @staceycav
http://blogsession.co.uk/2014/03/635-method-brainwriting/
