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5 Tips for Winning Mobile Campaigns презентация
Содержание
- 2. About our Special Guests: Performics
- 3. AdRoll Presenter: Ryan Eidson
- 10. A Global Performance Marketing Network built for the relentless pursuit of results
- 11. Publicis Groupe is the world’s third largest
- 12. The Current State of Mobile
- 13. Factors driving dollars to mobile programmatic: Cross-device
- 14. Mobile Social Projected to Grow
- 15. Fractured & Complicated Mobile Social Landscape
- 16. Mobile Is a Touchpoint, Not a Channel
- 17. Mobile – It is an ad type!
- 18. Consumers Want Info on Their Terms Sources: Forrester, Google
- 19. Mobile Challenges
- 20. Top Mobile Challenges
- 22. Overcoming Targeting Complexity
- 23. How to Plan a Successful Mobile Campaign
- 24. Focus on Strategy, Customer Planning & Tech
- 25. Participant Considerations
- 26. Planning Considerations
- 27. Trafficking Best Practices
- 28. Attribution and Measurement Best Practices
- 29. Innovative Capabilities
- 30. Tying it Together – Mobile Payment and Beacon
- 31. Presence Zones
- 32. Thank You!
About our Special Guests: Performics
Слайд 11Publicis Groupe is the world’s third largest communications group and second
largest media counsel and buying group.
Zenith Optimedia is a global media services network with a rigorous focus around ROI.
Performics is the performance marketing specialist within Publicis Groupe.
Zenith Optimedia is a global media services network with a rigorous focus around ROI.
Performics is the performance marketing specialist within Publicis Groupe.
Performics
Слайд 13Factors driving dollars to mobile programmatic:
Cross-device advertising
Non-cookie-based tracking methods
Over Half of
2015 Programmatic Dollars to Go to Mobile v. Desktop
Слайд 21
Limited cookie allowance for 3rd party i.e. DFA/Medialets
Technology integrations on the
client side are pushing to first party cookies due to issues on mobile ad tracking and user privacy
Where Cookies Go to Die
Слайд 24Focus on Strategy, Customer Planning & Tech to Make Cross-Channel a
Reality
Econsultancy Cross-Channel Marketing Report 2014
