5 Reasons to Believe in Lululemon’s Turnaround презентация

signature luon pants last year because they were inadvertently see-through.
This damaged Lulu’s reputation for quality.

Shares of Lululemon are down nearly 25% so far this year.

by Lululemon’s founder Chip Wilson.
The sudden exit of former chief executive Christine Day.

However, as you’ll see in the following slides there are plenty of reasons to be optimistic about the retailer’s comeback.

in January.
As part of the management shuffle, the retailer’s founder Chip Wilson resigned from his position as chairman of the board.

Meet Laurent Potdevin, Lulu’s new CEO.

out of the stock, customers keep coming back for more.
Lulu beat estimates for its fiscal fourth quarter, reporting a 7% jump in net revenue to $521 million.
The retailer also achieved double-digit sales growth in its direct-to-consumer segment, earning $97.8 million in online sales during the fourth quarter.

segment could become a billion-dollar business.
The slacks shown to the right cost $128 and are already nearly sold out online.

Lululemon is making a greater push into men’s fitness and everyday apparel.

40% more than the retailer’s typical yoga gear, which could boost Lulu’s margins if they’re a hit with customers.

Lulu’s new line for women dubbed “&go” could reinvigorate the brand.

cycling, and running, Lulu is addressing new growth markets.

Lululemon is diversifying its product mix in a big way.

a fresh product mix, Lululemon’s turnaround is just starting to take form. Yet, Lululemon’s stock is stuck in the dumps… trading around $45 today, or nearly 46% below its 52-week high. This creates an opportunity for investors to get in at the bottom. Investors can get more insight into Lulu’s business when the retailer reports fiscal 2014 first-quarter earnings on Thursday, June 12.