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CES 2015: 50+ Highlights for Marketers презентация
Содержание
- 1. CES 2015: 50+ Highlights for Marketers
- 2. Introduction
- 3. CES 2015 will blow your freaking mind
- 4. Nearly 10% of internet users already own smartwatches More: https://plus.google.com/+GlobalWebIndexNet/posts/7bbmhYbnQ8L
- 5. What other show can serve up every single tech buzzword in a single room?
- 6. NYT: “The unofficial theme seemed to be: Put a sensor in it.” More: http://bits.blogs.nytimes.com//2015/01/05/from-the-start-sensors-rule-at-ces/?_r=0
- 7. Yet do we really need sensors in everything? More: https://twitter.com/dberkowitz/status/552251461858365440
- 8. We do need to keep people, not
- 9. Brands Get in the Act
- 10. The Future of CES belongs to marketers
- 11. It’s the CES of Things “Obviously the
- 12. Why do brands show up? To chill
- 13. UA Record, Under Armour’s social network, connects
- 14. Photo / Video
- 15. A staple of CES: TVs keep getting
- 16. If only we could keep up with our screens… More: https://twitter.com/dberkowitz/status/552936173333528576
- 17. Not sure value of curved screens? Samsung says they help eye strain
- 18. Curved screens apparently also increase your performance at Gangnam Style dance-offs
- 19. See all the great 3D TVs we
- 20. Brush that lint off your backside as 3D imagery catches on More: http://nikon360project.com/?dash=D74CF2E0
- 21. Selfie sticks are everywhere. They’re especially fun for photobombing stick users’ videos More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
- 22. Selfie Stick joins Xerox, Kleenex, and Jell-o
- 23. The Belfie Stick got more buzz than
- 24. Wearables
- 25. The Year of the Smartwatch “From push
- 26. Withings announces $150 version of its fashionable, long-lasting battery smartwatch More: http://venturebeat.com/2015/01/04/withings-rolls-out-150-version-of-its-handsome-activite-health-watch/
- 27. Misfit partners with Swarovski to for health
- 28. No, this patch won’t help babies quit
- 29. Could sensors such as Valedo’s that come
- 30. Belty’s auto-adjusting belt may not make it,
- 31. FWIW the Volt Buckle is the coolest
- 32. Sony’s SmartEyeglass attaches to existing glasses More: http://www.engadget.com/2015/01/06/sony-smartglasses-attach/
- 33. Google Cardboad’s makeshift VR sells 500K units,
- 34. Lowe’s Holoroom adds augmented reality now, virtual
- 35. Brain scanning continues to push CES frontiers, such as Muse’s brain trainer More: http://www.choosemuse.com/muse-improved-ces-2015/
- 36. Connected Devices
- 37. Qualcomm’s booth asks a huge question; proprietary
- 38. Misfit launches a smart bulb that works
- 39. Parrot’s Flower Power automates water plants and
- 40. Voice activation gains traction across automakers, smartwatches, and home devices like Cubic More: https://www.indiegogo.com/projects/cubic-your-personal-ai-with-personality--2
- 41. “We were promised flying cars; we got
- 42. Mirrors of future will track how well
- 43. How long before smart toothbrushes like Kolibree
- 44. SCiO pocket scanner identifies meds and determines food calories More: http://www.entrepreneur.com/article/241632
- 45. Fun & Games
- 46. Adidas packs sensors into soccer ball to
- 47. How to win all the geek press:
- 48. WowWee’s ever smarter robots can interact differently based on programmable moods More: http://www.wowwee.com/
- 49. Best use for a robot at CES? Winning beer pong More: https://www.yahoo.com/tech/s/robotic-arm-plays-beer-pong-with-impressive-accuracy-195136470.html
- 50. Transportation
- 51. Audi’s A7 self-drives 500 miles to Vegas.
- 52. Ford Smart Mobility aims to improve the world through innovation More: https://twitter.com/dberkowitz/status/552931313708040192
- 53. Gesture control big at CES and now
- 54. Gogoro scooters backed by $150MM. The next
- 55. If people don’t go for electric scooters,
- 56. Drones
- 57. It’s a bird, a plane… an Amazon
- 58. Market leader DJI releases $3K Inspire 1 for serious drone filmographers More: http://venturebeat.com/2015/01/04/djis-2800-camera-drone-was-a-hit-at-ces-unveiled/
- 59. What’s cooler than drones? Self-aware drones More: http://techcrunch.com/2015/01/06/with-skyspecs-guardians-the-drones-have-become-self-aware/
- 60. Holy mother of buzz: Nixie debuts a wearable selfie drone prototype More: http://makezine.com/2015/01/07/nixie-the-wearable-selfie-drone-delights-crowd-at-ces-2015/
- 61. 3D Printing
- 62. Makerbot adds touches of of wood, metal, and stone to 3D printing More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5
- 63. Brands partner with printers: Makerbot shows off its Martha Stewart line More: http://www.ibtimes.com/ces-2015-makerbot-martha-stewart-user-designs-take-center-stage-1775450
- 64. 3D scanners such as Fuel 3D increase
- 65. How to get 3D printing mainstream? Hershey’s partners on printing chocolate More: http://blogs.wsj.com/digits/2015/01/06/now-you-can-print-chocolate/?mod=e2tw
- 66. Wrapping Up
- 67. In the future, we will control race
- 68. Planning for CES 2035: Toshiba’s Android robot
- 69. More great links about CES CES Innovation
- 70. See what else we’ve said about CES
- 71. Keep in touch Follow us: @MRY
Слайд 3CES 2015 will blow your freaking mind
Here are highlights from the
We’ve got sources on all our slides for you to explore and learn more, except for a handful of photos that came from our team.
What were your favorite CES highlights? Send them our way to @MRY.
See you at #ces2016!
David Berkowitz CMO, MRY David.Berkowitz@mry.com @dberkowitz
Слайд 4Nearly 10% of internet users already own smartwatches
More: https://plus.google.com/+GlobalWebIndexNet/posts/7bbmhYbnQ8L
Слайд 6NYT: “The unofficial theme seemed to be: Put a sensor in
More: http://bits.blogs.nytimes.com//2015/01/05/from-the-start-sensors-rule-at-ces/?_r=0
Слайд 7Yet do we really need sensors in everything?
More: https://twitter.com/dberkowitz/status/552251461858365440
Слайд 8We do need to keep people, not tech, at the center
More: https://twitter.com/Starcom_USA/status/553240170355785728
Слайд 10The Future of CES belongs to marketers
“CES, at its core, isn't
More: http://adage.com/article/digitalnext/future-ces-belongs-marketers/296457/
Слайд 11It’s the CES of Things
“Obviously the Internet of Things is here:
More: http://www.adweek.com/sponsored-technology-trends-breaking-through-ces
Слайд 12Why do brands show up? To chill with Shaq (and also
More: http://adage.com/article/consumer-electronics-show/visa-s-digital-brand-chief-hanging-shaq-ces/296477/
Слайд 13UA Record, Under Armour’s social network, connects fitness lovers with friends,
More: http://www.fool.com/investing/general/2015/01/07/under-armour-incs-new-app-wants-to-put-your-fitnes.aspx
Слайд 15A staple of CES: TVs keep getting prettier in terms of
More: http://bits.blogs.nytimes.com/2015/01/05/tvs-get-their-moment-at-international-ces/?
Слайд 16If only we could keep up with our screens…
More: https://twitter.com/dberkowitz/status/552936173333528576
Слайд 19See all the great 3D TVs we found at CES!
(Better luck
Слайд 20Brush that lint off your backside as 3D imagery catches on
More:
Слайд 21Selfie sticks are everywhere. They’re especially fun for photobombing stick users’
More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
Слайд 22Selfie Stick joins Xerox, Kleenex, and Jell-o in push to ensure
Слайд 23The Belfie Stick got more buzz than some of the keynotes,
More: http://www.businessinsider.com/belfie-stick-2015-1
Слайд 25The Year of the Smartwatch
“From push notifications to unique, hyperlocalized deals
More: http://blog.mry.com/2015/01/05/2015-the-year-of-the-smart-watch/
Слайд 26Withings announces $150 version of its fashionable, long-lasting battery smartwatch
More: http://venturebeat.com/2015/01/04/withings-rolls-out-150-version-of-its-handsome-activite-health-watch/
Слайд 27Misfit partners with Swarovski to for health trackers you’ll never hide
More: http://mashable.com/2015/01/05/misfit-swarovski-shine-fitness-trackers/?utm_cid=mash-com-Tw-main-link
Слайд 28No, this patch won’t help babies quit smoking, but it will
More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
Слайд 29Could sensors such as Valedo’s that come with training programs lessen
More: http://techcrunch.com/2015/01/04/the-valedo-helps-you-train-back-pain-away/
Слайд 30Belty’s auto-adjusting belt may not make it, but adaptable wearables could
More: http://www.cnbc.com/id/102310127#.
Слайд 31FWIW the Volt Buckle is the coolest belt ever, but its
More: http://voltbuckle.com/
Слайд 32Sony’s SmartEyeglass attaches to existing glasses
More: http://www.engadget.com/2015/01/06/sony-smartglasses-attach/
Слайд 33Google Cardboad’s makeshift VR sells 500K units, hints at way to
More: https://www.google.com/get/cardboard/
Слайд 34Lowe’s Holoroom adds augmented reality now, virtual reality later to plan
More: http://gizmodo.com/lowes-is-putting-kinda-sorta-holodecks-in-its-stores-1589515013
Слайд 35Brain scanning continues to push CES frontiers, such as Muse’s brain
More: http://www.choosemuse.com/muse-improved-ces-2015/
Слайд 37Qualcomm’s booth asks a huge question; proprietary silos could hurt growth
Слайд 38Misfit launches a smart bulb that works with its sleep trackers
More: http://www.engadget.com/2015/01/06/misfit-bolt-smart-bulb/
Слайд 39Parrot’s Flower Power automates water plants and turns plant care into
More: http://www.parrot.com/usa/products/flower-power/
Слайд 40Voice activation gains traction across automakers, smartwatches, and home devices like
More: https://www.indiegogo.com/projects/cubic-your-personal-ai-with-personality--2
Слайд 41“We were promised flying cars; we got washing machines instead” #truth
More: http://techcrunch.com/2015/01/05/tales-of-ces-we-were-promised-flying-cars-we-got-washing-machines-instead/?ncid=tcdaily
Слайд 42Mirrors of future will track how well your products work, sell
More: http://motherboard.vice.com/read/the-mirrors-of-the-future-will-point-out-all-your-flaws-to-sell-you-products
Слайд 43How long before smart toothbrushes like Kolibree improve the world’s dental
More: http://venturebeat.com/2015/01/07/kolibree-gamifies-its-smart-electric-toothbrush-video/
Слайд 44SCiO pocket scanner identifies meds and determines food calories
More: http://www.entrepreneur.com/article/241632
Слайд 46Adidas packs sensors into soccer ball to track and display performance
More: http://www.adidas.com/us/micoach-smart-ball/G83963_720.html
Слайд 47How to win all the geek press: Sixsense releases motion-controlled virtual
More: http://www.theverge.com/2015/1/8/7511273/ces-2015-star-wars-virtual-reality-sixense-stem
Слайд 48WowWee’s ever smarter robots can interact differently based on programmable moods
More:
Слайд 49Best use for a robot at CES? Winning beer pong
More: https://www.yahoo.com/tech/s/robotic-arm-plays-beer-pong-with-impressive-accuracy-195136470.html
Слайд 51Audi’s A7 self-drives 500 miles to Vegas. Will it soon be
More: http://www.wired.com/2015/01/rode-500-miles-self-driving-car-saw-future-boring/
Слайд 52Ford Smart Mobility aims to improve the world through innovation
More:
Слайд 53Gesture control big at CES and now permeating automobiles, such as
More: http://blog.caranddriver.com/volkswagen-goes-all-star-wars-on-a-golf-r-interior-for-rad-gesture-control-ces-concept/
Слайд 54Gogoro scooters backed by $150MM. The next Tesla or the next
More: http://techcrunch.com/2015/01/05/after-raising-150-million-in-stealth-mode-what-the-heck-is-gogoro/
Слайд 55If people don’t go for electric scooters, maybe smart roller skates
More: http://www.wired.com/2015/01/ces-gallery-day-2/?mbid=social_fb#slide-id-1694437
Слайд 57It’s a bird, a plane… an Amazon Drone. This Prime Air
More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
Слайд 58Market leader DJI releases $3K Inspire 1 for serious drone filmographers
More:
Слайд 59What’s cooler than drones? Self-aware drones
More: http://techcrunch.com/2015/01/06/with-skyspecs-guardians-the-drones-have-become-self-aware/
Слайд 60Holy mother of buzz: Nixie debuts a wearable selfie drone prototype
More:
Слайд 62Makerbot adds touches of of wood, metal, and stone to 3D
More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5
Слайд 63Brands partner with printers: Makerbot shows off its Martha Stewart line
More:
Слайд 643D scanners such as Fuel 3D increase potential of 3D printing,
More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5
Слайд 65How to get 3D printing mainstream? Hershey’s partners on printing chocolate
More:
Слайд 67In the future, we will control race cars with our minds,
Слайд 68Planning for CES 2035: Toshiba’s Android robot may steal your job
More: http://mashable.com/2015/01/06/toshiba-robot-weird/
Слайд 69More great links about CES
CES Innovation Awards (Consumer Electronics Association)
These Smart-Home
Dylan’s Desk: The Best of CES, from Selfie Sticks to Smoke Alarms (VentureBeat)
CES 2015: The Coolest Tech You Have to See (USA Today)
Your Future Kitchen Knows When Food is Spoiling, Tells You What to Make for Dinner (Mashable)
What CMOs are Talking about at CES: Four Major Trends (Bob Lord column in Ad Age)
CES: Everything Old is New Again (a history lesson from NY Times)
This is the Unofficial Brothel of CES (not totally safe for work, but it is a great case study in community management in a heavily regulated industry, courtesy of Nellie Bowles at re/code)
CES 2015: Cutting Through the Hype, Part 1 and Part 2 (Future Foundation)
CES 2015: Connected Devices That Help Us See More Effectively (Frank Durrell of Starcom MediaVest Group in M&M Global)
6 Things I Learned from Riding in a Google Self-Driving Car (The Oatmeal)
Слайд 70See what else we’ve said about CES 2015
The Future of CES
Live Blog: The CES Panel on Video Advertising (Danny Sullivan coverage of Berkowitz’s panel in Marketing Land)
CES is Shaping up to be the Next Cannes (Adweek quotes Berkowitz)
The Technology and Trends Breaking Through CES This Year (CEO Matt Britton featured in Adweek video)
A Second CES for Marketers Rises from the Shadows (Berkowitz writes about Shadow CES for LinkedIn)
Features on MRY’s blog:
2015: The Year of the Smartwatch?
The Future of Automobiles is Now at CES
Cyber Security in a Connected World
Hospitality in 2015 and Beyond
Слайд 71Keep in touch
Follow us:
@MRY
LinkedIn (and we’re hiring!)
blog.mry.com
-David Berkowitz, CMO
David.Berkowitz@mry.com
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