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Inbound Marketing: The power of Content Curation презентация
Содержание
- 1. Inbound Marketing: The power of Content Curation
- 2. “Outbound marketing is inherently obfuscated, duplicitous and
- 3. Outbound vs. Inbound Interruption Invitation
- 4. Outbound vs. Inbound Shout Converse
- 5. Propaganda Value http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-breaking-felix-baumgartners-world-record.html Outbound vs. Inbound
- 6. Paid Earned Outbound vs. Inbound
- 7. Outbound vs.
- 8. Content vs. Inbound Content Social Media
- 9. Inbound Content Social Media conversation
- 10. “Content is Inbound lifeblood ” - Joe
- 11. Content is King!...
- 12. Multimedia Frequent Useful Community … but a complex and expensive king
- 13. HELP!!!
- 14. Content is King & Curation is ROI
- 15. What is Content Curation? Find, enrich and share existing content.
- 16. What is Content Curation? Find, enrich
- 17. Knowledge acquisition Richer, more
- 18. 3000+ Businesses 1,500,000 Curators 130,000,000 Cumulated Uniques Scoop.it and Content Curation
- 19. Curation vs. Creation: Credibility Curation/Creation: x6 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
- 20. Curation vs. Creation: Credibility Curation/Creation: x7 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
- 21. Curation vs. Creation: ROI Content Volume
- 22. Inbound Marketing with Curation: SMB Example
- 23. Inbound Marketing with Curation: SMB Example
- 24. Inbound Marketing with Curation: SMB Example
- 25. Inbound Marketing with Curation: Non-Profit Example
- 26. Inbound Marketing with Curation: Enterprise Example
- 27. Inbound Marketing with Curation: Enterprise Example
- 28. Inbound Marketing with Curation: Enterprise Example
- 29. Inbound Marketing with Curation: Example
- 30. Content Curation Delivers Traffic
- 31. Content Curation Delivers Leads
- 32. Inbound Marketing & Content Curation Conclusion Inbound
- 33. Get started Give it a try Or
“Outbound marketing is inherently obfuscated, duplicitous and full of shit ” Jeff Rosenblum CEO, Questus Outbound vs. Inbound
Слайд 2“Outbound marketing is inherently obfuscated, duplicitous
and full of shit ”
Jeff Rosenblum
CEO,
Questus
Outbound vs. Inbound
Слайд 5Propaganda
Value
http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-breaking-felix-baumgartners-world-record.html
Outbound vs. Inbound
Слайд 8Content vs. Inbound
Content
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
…
Слайд 9
Inbound
Content
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
…
Marketing Automation,
Analytics, Landing Pages
Technical SEO,
etc
Off-line events
Content vs. Inbound
Слайд 10“Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot
“You
wouldn’t be able to execute an Inbound marketing program without content marketing” - Mike Lieberman, CIS, Square2Marketing
“Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz
“Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz
Content marketing
Inbound marketing
Content vs. Inbound
Слайд 16What is Content Curation?
Find, enrich and share existing content.
aka:
Repurpose existing content
within your editorial line
Слайд 17 Knowledge acquisition
Richer, more credible line
Brute force: ROI
“Size matter
not!”
The Curation Force
Слайд 19Curation vs. Creation: Credibility
Curation/Creation: x6
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
Слайд 20Curation vs. Creation: Credibility
Curation/Creation: x7
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
Слайд 21Curation vs. Creation: ROI
Content Volume +450%
Traffic +120%
Engagement +90%
Thought Leadership +80%
Leads +50%
Performance of Curation /
Creation for 1 dollar spent
Soucre: http://business.scoop.it/content-curation-roi/
Слайд 32Inbound Marketing & Content Curation
Conclusion
Inbound rocks
Content reigns
Curation delivers
