The Science of Twitter How to get more followers and ReTweets. презентация

Содержание

Unicorns and Rainbows

Слайд 1
The Science of Twitter
How to get more followers and ReTweets.
Dan Zarrella
Social

Media Scientist

Слайд 2
Unicorns and Rainbows


Слайд 3Why Twitter?


Слайд 4The population of:

France is 65,447,374
Britain is 62,041,708
Italy is 60,275,846
Spain is

45,989,016

Слайд 575,000,000


Слайд 8$3,000,000


Слайд 9Setting Up Your Account
First things first.


Слайд 10Put a Bio in Your Profile


Слайд 11Identify Yourself in Your Bio


Слайд 12Put a Link in Your Profile


Слайд 13Upload a Picture


Слайд 14Takeaway:
Take the time to fully
set up your profile.


Слайд 15Follow to Get Followers


Слайд 16Takeaway:
Search for relevant
Keywords follow people
using them.


Слайд 17Following-to-Follower Ratio


Слайд 18Takeaway:
Don’t follow many
more people than are
following you.


Слайд 19How to Tweet
Good behavior, by the numbers.


Слайд 20Tweets-per-Day Best Practice


Слайд 22Takeaway:
Don’t talk about
yourself so much.


Слайд 25Takeaway:
Try to stay positive.


Слайд 26Promoting your Content
How to get the clicks.


Слайд 29Takeaway:
If you want people to
click your links,
Tweet slower.


Слайд 31Takeaway:
Tweeting about Twitter
works.


Слайд 32Twitter for Customer Service


Слайд 34Questions?


Слайд 37ReTweets-per-Follower


Слайд 38Suggested Users are Less ReTweetable


Слайд 39ReTweeting = Link Sharing


Слайд 40Bit.ly is more ReTweetable than TinyURL


Слайд 4120 Most ReTweetable Words
you
twitter
please
retweet
post
blog
social
free
media
help
please retweet
great
social media
10
follow
how to
top
blog post
check out
new blog post


Слайд 42Ask for the ReTweet


Слайд 43Takeaway:
Ask for the ReTweet.


Слайд 4420 Least ReTweetable Words
game
going
haha
lol
but
watching
work
home
night
bed
well
sleep
gonna
hey
tomorrow
tired
some
back
bored
listening


Слайд 45ReTweets Use Longer Words


Слайд 46ReTweets are “Smarter”


Слайд 47Takeaway:
No need to dumb
things down too much.


Слайд 48ReTweets are More Novel


Слайд 49ReTweets are Noun Heavy


Слайд 50ReTweets have More Punctuation


Слайд 51Semicolons are not ReTweetable


Слайд 52ReTweets are Less Emotional


Слайд 53ReTweets are Social and Concrete


Слайд 54Self Reference is not ReTweetable


Слайд 55News is ReTweetable


Слайд 56Takeaway:
Try to be the first
to break news.


Слайд 57Men and Women ReTweet Differently


Слайд 58Timing is Everything


Слайд 59Takeaway:
Later in the day is
Better for getting
ReTweets.


Слайд 60ReTweet Cascades


Слайд 61Twitter Tools
How to scale.


Слайд 71
Dan Zarrella
@DanZarrella


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