Social Media Campaigns American Fashion Retailers March – April 2015 презентация

retailers have lined up new collections to woo their customers.

This report discusses about the best social media campaigns put across by few of the American Fashion Retailers and how far their campaigns have been successful.

with sending supermodel and Victoria’s Secret Angel Lily Aldridge to Rio De Janeiro

This was to advertise the new shoe collection by Michael Kors which is a part of the Jet Set Go 6 collections.

range of lingerie and fragrance by Victoria’s Secret.

It features supermodel Behati Prinsloo.

The buzz around the campaign started from 23rd March 2015 when the first video.

uploaded on UOTV, their official YouTube channel.

Music Monday
posts 5 new songs every Monday as a fresh start to a new week

Tumbler Tuesday
talks about the up coming artists and photographers on their blog

Wednesday Watch dedicates to shopping and checking out the collection at Urban Outfitters

Thursday Tip-off
dedicates this day for summer skin tips day showcasing different skin range

Friday Downloads
This includes music releases and events on the weekend

Urban Outfitters have a separate theme for each day of the week where the social media users and customers can connect with Urban Outfitters.

views.

get to design their own shirts with the help of Nordstrom designer Shawn Serwan.
Also a new section (Pop In Stores) was introduced named Magic Hour

The Magic Hour festival is currently going on from March 20 to April 19 2015

campaign on Instagram where people need to post an image of themselves wearing the 501 CT jeans and tag it with #501 and #lookbookparty

The contest winners get a 2 day trip to Sao Paolo, Toronto or New York City.
The contest will continue till 30th April 2015