your professional aspirations.
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25 Pro Tips to Enhance and Promote Your Blog презентация
Содержание
- 2. Tip #1 Match the tonality and
- 3. Tip #2 Write more about what you want to know and get better at.
- 4. Tip #3 Show up. Half of
- 5. Tip #4 Keep your blog content
- 8. Tip #5 Create a blog schedule,
- 11. Tip #6 Check Out popular topics on other blogs.
- 13. Tip #7 Build a bank of
- 14. Tip #8 Keep headlines tight, every
- 15. Tip #9 Write great headlines, a
- 16. Tip #10 Use bullets and numbered
- 18. Tip #11 Use image captions. Interestingly
- 19. Tip #12 Good writing follows a
- 20. Tip #13 Add Tweetable quotes, like
- 22. Tip #14 Have an excerpt for
- 24. Tip #15 Use the rel=canonical to
- 25. Image Source: https://moz.com/blog/dispelling-a-persistent-rel-canonical-myth
- 27. Tip #16 Optimize your URL for search and readability
- 29. Tip #17 Include data in blog
- 31. Tip #18 Time it well. "
- 32. Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf
- 33. Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf
- 34. Tip #19 Tweet when you first
- 35. Tip #20 Repurpose your content - publish on other channels
- 36. Tip #21 Compile your top articles
- 38. Tip #22 Turn your blog into
- 39. Tip #23 Share posts with niche
- 40. Tip #24 Co-created content has social promotion built in.
- 42. Tip #25 Give it time, be
- 43. e: arun.nair@indianeye.org m: +91 91670.86664 w: indianeye.org THANK YOU!
Tip #1 Match the tonality and persona of your blog to match your professional aspirations.
Слайд 4
Tip #3
Show up. Half of blogging is consistency. the other half
is focus.
Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.
Source: Neil Patel, Founder of KISSmetrics
Слайд 8
Tip #5
Create a blog schedule, compile blogging ideas in advance and
keep them in the cloud (e.g. Google Spreadsheet) for retrieval whenever, wherever.
Слайд 13
Tip #7
Build a bank of evergreen content. Evergreen content refers to
content with a longer shelf life than simple news updates.
Слайд 14
Tip #8
Keep headlines tight, every word counts.
Average length of a
blog headline (40 characters), 55-60 characters received the most social shared, >60 decline in social shares.
Source: TrackMaven study
Source: TrackMaven study
Слайд 15
Tip #9
Write great headlines, a great headline is an art form.
Create curiosity, make it clear that the content is actionable, address your reader directly
Слайд 16
Tip #10
Use bullets and numbered lists, organize content and readability, structure
with subheads and bold text.
Слайд 18
Tip #11
Use image captions. Interestingly placed captions intrigue users to read
on.
Studies show that people are twice as likely to read image captions as compared to body copy.
Source: Drew Whitman of Ca$hvertising
Слайд 19
Tip #12
Good writing follows a rational approach, a natural progression that
has logic and structure. Beginning->Middle->End
Слайд 22
Tip #14
Have an excerpt for the article, let the audience know
precisely what the article is going to be about.
Слайд 24
Tip #15
Use the rel=canonical to point copied versions of your article
to the original.
"What if I have a canonical and I point to myself. Does that work? Yep that works fine."
Source: Matt Cutts (Google)
Слайд 29
Tip #17
Include data in blog posts.
"I find that when I support
my blog posts with data, I tend to get better engagement. People stay longer, share more and visit more pages."
Source: Eric Siu, COO at Single Grain
Source: Eric Siu, COO at Single Grain
Слайд 31
Tip #18
Time it well.
" Don't fear the weekend, posts published on
weekends account for only 13% of posts but received over 32% of social shares"
Source: TrackMaven study
Source: TrackMaven study
Слайд 32
Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf
Слайд 33
Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf
Слайд 34
Tip #19
Tweet when you first publish your blog. Tweet post again
later in the day with a different intro. Tweet if for the third time a day later.
Слайд 36
Tip #21
Compile your top articles into an e-book and publish them
for free on Amazon. http://kdp.amazon.com
Слайд 38
Tip #22
Turn your blog into a presentation and publish it on
Slideshare! Conversely, find a popular topic on Slideshare and make it into a post.
Слайд 39
Tip #23
Share posts with niche LinkedIn groups.
" LinkedIn has been a
great platform for blog post promotion …it has really been a winner for me with regard to content promotion"
Source: Stephanie Sammons, Influential Blogger
Source: Stephanie Sammons, Influential Blogger
Слайд 42
Tip #25
Give it time, be patient. Plan to invest in blogging
for a long time before you see a return.
" If you’re seeking short-term ROI blogging is the wrong path. But if you can stick it out for years without results and constantly learn & improve, you can achieve something remarkable. "
Source: Rand Fishkin, CEO of MoZ
