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Star Wars: The Force Awakens 2015 Social Trends and Analysis презентация
Содержание
- 1. Star Wars: The Force Awakens 2015 Social Trends and Analysis
- 2. TOTAL POST VOLUME Mentions of Star Wars
- 3. PARTNERED BRANDS Walt Disney Co. partnered with
- 4. #THEORYWARS Verizon was discussed the most among
- 5. NETWORK DEMOGRAPHICS Males mentioned Star Wars more
- 6. DECEMBER MOVIE RELEASES Star Wars completely dominated
- 7. TOP HASHTAGS 227K #StarWars #TheForceAwakens #5SOSAwakens 109K 7.2K
TOTAL POST VOLUME Mentions of Star Wars over the last 7 days 1,037,765 4.1B Twitter impressions over the last 7 days +78.1% post volume increase from the previous week
Слайд 2TOTAL POST VOLUME
Mentions of Star Wars
over the last 7 days
1,037,765
4.1B
Twitter impressions over the last 7 days
+78.1% post volume increase from the previous week
+78.1% post volume increase from the previous week
(Dec 7th – 14th, 2015)
Слайд 3PARTNERED BRANDS
Walt Disney Co. partnered with 7 brands to promote the
film
396M Twitter impressions over the last 7 days
Conversation increased +4.5% over the previous week
396M Twitter impressions over the last 7 days
Conversation increased +4.5% over the previous week
10.3K
Brand Mentions
Слайд 4#THEORYWARS
Verizon was discussed the most among other partnered brands due to
its social media campaign that asked people to share their top fan theories about the plot of “Star Wars: The Force Awakens” using #TheoryWars
With over 5K mentions of #TheoryWars, fans were most interested in trying to predict the actions of Chewbacca (23.7%) and Han Solo (23.1%)
#TheoryWars generated over 120M Twitter impressions over the last 7 days
With over 5K mentions of #TheoryWars, fans were most interested in trying to predict the actions of Chewbacca (23.7%) and Han Solo (23.1%)
#TheoryWars generated over 120M Twitter impressions over the last 7 days
Слайд 5NETWORK DEMOGRAPHICS
Males mentioned Star Wars more than females, with the most
common age group being 25-34 years old
57.1%
42.9%
Disney is the parent company of ESPN and ABC. Promotional spots for Star Wars appeared on ESPN’s “Monday Night Football” and “SportsCenter”, as well as on ABC’s “Good Morning America” and “Jimmy Kimmel Live”
Слайд 6DECEMBER MOVIE RELEASES
Star Wars completely dominated the conversation around the top
5 new movie releases in December, accounting for 91.6% of the volume
93.6% of Star Wars mentions occurred on Twitter
Star Wars was mentioned 992.1% more than the other top 5 movies in December
93.6% of Star Wars mentions occurred on Twitter
Star Wars was mentioned 992.1% more than the other top 5 movies in December
