Andrea Edwards
Head of Content Marketing & Training
Novus Asia
@AndreaTEdwards
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Please Don’t Cold Call me on Social Media презентация
Содержание
- 1. Please Don’t Cold Call me on Social Media
- 3. Avid Social User + Top 100 Social Seller Singapore on LinkedIn
- 4. Did you know that Your customers
- 5. Where are they? Getting advice from
- 6. But they’re also being entertained
- 7. 15% of people trust recommendations from
- 8. dominates as the “entry network” of
- 9. But now the noise is ramping up
- 10. So what’s the magic? How can you be where your customers are, influencing them?
- 11. Content must sit at the heart of business CONTENT
- 12. What is content? How should we
- 13. To earn the right to your
- 14. Content marketing isn’t speaking about your
- 15. Three focus areas to finish Understand
- 16. I’m female Probably in my 40s
- 17. That’s powerful knowledge But there’s more…
- 18. There’s a lot of talk about
- 19. Because today it’s not about you!
- 20. The 1/9/90 % rule applies
- 22. Feed your team
- 23. All of this is culturally challenging
- 24. Take-aways Be brave & bold
- 25. @AndreaTEdwards AndreaEdwardsAsia Communicatingasiapacific.com
Avid Social User + Top 100 Social Seller Singapore on LinkedIn
Слайд 1
Please
Don’t Cold Call me on Social Media
LinkedIn, Elevating Sales Summit
17 June
2015
Слайд 4
Did you know that Your customers are 90% of the way
through Your sales cycle before they even come to You?
And what about the rest?
Слайд 5
Where are they?
Getting advice from peers on LinkedIn groups
Making decisions during
Tweet chats
Attending networking events
Chatting with friends at BBQs
Reading influencer blogs on LinkedIn
Reading blogs by peers in their industry
On Google hangouts hearing opinions from around the world
Talking to friends on Facebook
Attending networking events
Chatting with friends at BBQs
Reading influencer blogs on LinkedIn
Reading blogs by peers in their industry
On Google hangouts hearing opinions from around the world
Talking to friends on Facebook
Слайд 7
15% of people trust recommendations from brands
84% trust recommendations from people
they know
Sales representatives using social media outsell 78% of their peers
Leads developed through employee social marketing convert 7 x more frequently than other leads
Reference: wersm
Sales representatives using social media outsell 78% of their peers
Leads developed through employee social marketing convert 7 x more frequently than other leads
Reference: wersm
Слайд 8
dominates as the
“entry network”
of choice among
CEO’s
Of CEOs with only 1 network,
73% chose LinkedIn
Nearly half of all social CEOs are only on LinkedIn−
presumably because of the unmistakable business benefits
Слайд 12
What is content? How should we think about it?
I believe it’s
anything that starts a conversation
Слайд 13
To earn the right to your customer’s time, your content must
be awesome, it must be all about the customer, and it must be at the heart of everything you do as a brand
Слайд 14
Content marketing isn’t speaking about your brand, products or services
It’s about
speaking to the whole customer
Helping your customers succeed
Assisting them in being more informed
Improving their lives
Answering their questions
Helping your customers succeed
Assisting them in being more informed
Improving their lives
Answering their questions
“If you want to sell me a camera,
tell me how to take great photos” CMI
Слайд 15
Three focus areas to finish
Understand Your Customer
Share And Give
Inspire
Then Feed Your Team
Слайд 16
I’m female
Probably in my 40s
I’ve lived in Australia, England, the US,
Singapore and Thailand
I obviously love to travel
I’m probably courageous if I do
I was a musician in the Army, so probably creative
My entire career is communications focused
I’m probably a seeker in life
I love to share my knowledge – I believe in giving
My blogs provide insight into my values
I’m informal xxx
I’m irreverent
I obviously love social media
I love how technology transforms lives
I believe in empowerment and equality
I obviously love to travel
I’m probably courageous if I do
I was a musician in the Army, so probably creative
My entire career is communications focused
I’m probably a seeker in life
I love to share my knowledge – I believe in giving
My blogs provide insight into my values
I’m informal xxx
I’m irreverent
I obviously love social media
I love how technology transforms lives
I believe in empowerment and equality
15 things you can learn about me on LinkedIn?
Слайд 17
That’s powerful knowledge
But there’s more…
If you comment on my blogs
Share my
content
Like my updates
Engage with me
Like my updates
Engage with me
Guess what?
Слайд 18
There’s a lot of talk about the Sharing Economy
But really, we
must focus on the Giving Economy
Слайд 19
Because today it’s not about you!
It’s about your customer and the
value you deliver to them
If you can consistently put yourself in your customers’ shoes, you can’t lose
This new world is all about giving – it’s where you can really shine
If you can consistently put yourself in your customers’ shoes, you can’t lose
This new world is all about giving – it’s where you can really shine
Слайд 23
All of this is
culturally challenging
Cultural – America Vs rest
Our role
in our communities
Still selling & telling
Limited understanding of benefits to us and our business
Still selling & telling
Limited understanding of benefits to us and our business
Слайд 24
Take-aways
Be brave & bold
Use social data
Be customer obsessed
Move content to heart
Inspire
brand ambassadors
Train and reward stars
Feed amazing content to shine
Create a giving culture
Train and reward stars
Feed amazing content to shine
Create a giving culture
Слайд 25
@AndreaTEdwards
AndreaEdwardsAsia
Communicatingasiapacific.com
Communicating Asia Pacific
@NovusAsia
Novus Asia
Novus Asia
WeAreNovusAsia
