David Naylor
15th May 2013 – SMX LONDON
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Is Link Building Still Crucial, Or A Waste of Time & Money? David Naylor презентация
Содержание
- 1. Is Link Building Still Crucial, Or A Waste of Time & Money? David Naylor
- 2. Is link building still crucial for SEO? …actually, was it ever? NO!
- 3. …it just made things easier! ‘Over-cooking’ anchor
- 4. So what’s crucial now? Link clean-ups! Reprofiling Removing Readjusting Rebalancing Rethinking!
- 5. Social signals…Really?! How are Google counting these?
- 6. So what now?! Become a BRAND!!! I’ve been saying it since 2009!
- 7. A bit about Brands
- 8. Google+ Google Local PPC
- 9. Demonstrating thought leadership (white papers) Regular
- 10. Why create a Brand "Brands are the
- 11. And the Brands listened!
- 12. Brands are the Problem Google’s Mr Singhal
- 13. Brands are the Problem
- 14. Content Marketing
- 15. Google still want great content that people
- 16. You Can’t Make This Stuff Up! * We think they might have made it up
- 17. Examples of Content… http://www.bbc.co.uk/news/business-15748696 blog.interflora.co.uk/interflora-valentines-day-survey-infographic/ Embed link : www.interflora.co.uk/category/valentines-gifts
- 18. Matt Cutts on Infographics… Last summer Google’s
- 19. Examples of Content… www.interflora.co.uk/category/valentines-gifts
- 20. Examples of Good Content… http://www.bbc.co.uk/news/business-15748696
- 21. Content isn’t all LOL Cats But the internet loves a Grumpy Cat
- 22. Hate Bait Why women hate me for being beautiful www.dailymail.co.uk/femail/article-2124246/Samantha-Brick-downsides-looking-pretty-Why-women-hate-beautiful.html
- 23. Brand Buzz ASOS yellow dress www.google.com/trends/explore#q=ASOS%20yellow%20dress&date=today%2012-m&cmpt=q
- 24. Brand Buzz
- 25. What does it take
- 26. Interesting? Controversial? Thought provoking?
- 29. Still haven’t found one site ranking without
- 30. Thanks for listening @davenaylor www.bronco.co.uk
Is link building still crucial for SEO? …actually, was it ever? NO!
Слайд 1Is Link Building Still Crucial, Or A Waste of Time &
Money?
David Naylor
David Naylor
Слайд 3…it just made things easier!
‘Over-cooking’ anchor text
Comment spam
Forum spam
Article spinning
Link networks
Слайд 5Social signals…Really?!
How are Google counting these?
Why would Google trust RT’s /
Likes?
I could buy you a million ‘Likes’!*
*Come see me after ☺
Слайд 8Google+
Google Local
PPC
Trust Signals
Increased volume of search for your brand name
Are you
ticking all the boxes for Google?
Creating a Brand - SEO
Слайд 9Demonstrating thought leadership (white papers)
Regular and consistent media engagement
Demonstrating innovation and
“first to market”
Reacting to industry milestones and movements
Are you distinct and recognisable within your sector?
Reacting to industry milestones and movements
Are you distinct and recognisable within your sector?
Creating a Brand – PR via 10Yetis
Слайд 10Why create a Brand
"Brands are the solution, not the problem," Mr.
Schmidt said.
"Brands are how you sort out the cesspool.“
Слайд 12Brands are the Problem
Google’s Mr Singhal calls this the problem of
“brand recognition”
Where companies whose standing is based on their success in one area,
use this to “venture out into another class of information which they may not be as rich at”.
Where companies whose standing is based on their success in one area,
use this to “venture out into another class of information which they may not be as rich at”.
Слайд 15Google still want great content that people will link to
A.K.A.
Content Marketing
Bullshit
Content Marketing has been around forever!
It’s just another Buzzword!
Content Marketing has been around forever!
It’s just another Buzzword!
Слайд 17Examples of Content…
http://www.bbc.co.uk/news/business-15748696
blog.interflora.co.uk/interflora-valentines-day-survey-infographic/
Embed link :
www.interflora.co.uk/category/valentines-gifts
Слайд 18Matt Cutts on Infographics…
Last summer Google’s Matt Cutts said that he:
...would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realise, vs. a true endorsement of your site”.
Слайд 22Hate Bait
Why women hate me for being beautiful
www.dailymail.co.uk/femail/article-2124246/Samantha-Brick-downsides-looking-pretty-Why-women-hate-beautiful.html
Слайд 23Brand Buzz
ASOS yellow dress
www.google.com/trends/explore#q=ASOS%20yellow%20dress&date=today%2012-m&cmpt=q
Слайд 26Interesting?
Controversial?
Thought provoking?
So what does it take? Is it…
Engaging?
Thorough?
Data driven?
nobody wants to
know what two things they should put on their fish & chips…
Слайд 29Still haven’t found one site ranking without any “unnatural” links
Disavowing /
removing bad links can help rankings – clean-ups!
Still need to go out and “encourage” people to link to your content
Brand signals alone won’t make you rank, but helps ☺
Still need to go out and “encourage” people to link to your content
Brand signals alone won’t make you rank, but helps ☺
But …
