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Three Practical Strategies For Scaling Your Content Marketing September 2014 www.rallyverse.com @rallyverse презентация
Содержание
- 1. Three Practical Strategies For Scaling Your Content Marketing September 2014 www.rallyverse.com @rallyverse
- 2. The Content Marketing Challenge Be
- 3. In a word: Scale (Getting the absolute most out of your resources.)
- 4. We have some very very pragmatic strategies
- 5. 3 Strategies To Scale: 1. Use
- 6. 1 Use Curated Content
- 7. What is curation? For content marketers,
- 8. That means: Sharing and posting third-party
- 9. Brand’s Original Content
- 10. Why does Curated Content Work? Allows
- 11. Our data shows that marketers big and
- 12. Content Curation best practices: Honor your
- 13. 2 Repost Your Original Content
- 14. You’ve spent time, effort and maybe money
- 15. That means: Don’t be shy about
- 16. Why Reposting Original Content Works? Opportunity
- 17. Our data shows that you can post
- 18. Reposting best practices: Focus on Evergreen Content Be Relevant Adapt Messaging And Delivery
- 19. 3 One Message, Multiple Platforms
- 20. Your audience is spread across multiple platforms.
- 21. That means: Shape your thought leadership
- 22. Why Do Multiple Formats Work? Chance
- 23. Multiple Formats Best Practices: Shape the
- 24. Thank You info@rallyverse.com @rallyverse
The Content Marketing Challenge Be relevant to your audience and your brand: …multiple times per day, …on multiple networks, …for multiple accounts, …with finite resources.
Слайд 1Three Practical Strategies For Scaling Your Content Marketing
September 2014
www.rallyverse.com
@rallyverse
Слайд 2
The Content Marketing Challenge
Be relevant to your audience and your brand:
…multiple
times per day,
…on multiple networks,
…for multiple accounts,
…with finite resources.
…on multiple networks,
…for multiple accounts,
…with finite resources.
Слайд 4We have some very very pragmatic strategies for scaling your content
marketing.
(That don’t involve hiring five more people.)
(That don’t involve hiring five more people.)
Слайд 53 Strategies To Scale:
1. Use Curated Content
2. Repost Your Original Content
3.
One Message, Multiple Platforms
Слайд 7What is curation?
For content marketers, curation means assembling content around your
brand and the themes and topics that matter to you.
Слайд 8That means:
Sharing and posting third-party content alongside your original content to
fill out your content calendar — and keep your audience engaged.
Слайд 9
Brand’s Original Content
Algorithm reviews thousands of sources to create content recommendations
from publisher-approved, fair-use sources, all tuned to your marketing objectives
Popular 3rd-Party Content
Trending Social Network Content
How Rallyverse Handles Curation
Слайд 10Why does Curated Content Work?
Allows you to participate in a broader
discussion
Adds surface area to your brand
Allows you to meet expectations of your audience
Adds surface area to your brand
Allows you to meet expectations of your audience
Слайд 11Our data shows that marketers big and small rely on curated
content – for over half their social media posts
Source: Rallyverse research, June 2014
Слайд 12Content Curation best practices:
Honor your brand
Use proper attribution
Add your voice and
POV
Слайд 14You’ve spent time, effort and maybe money to create original content.
Make
sure that you’re getting the most out of that investment.
Слайд 15That means:
Don’t be shy about posting your original content to social
media more than once.
Brand’s Original Content
Слайд 16Why Reposting Original Content Works?
Opportunity to capture different audience segments at
different times
Same content is relevant in different contexts
Same content is relevant in different contexts
Слайд 17Our data shows that you can post the same URL more
than once to social media without a decline in clicks; no decline as far as we measured (7 posts of the same URL):
Source: Rallyverse research, July 2014
Слайд 20Your audience is spread across multiple platforms.
If you’ve got something to
say, make sure you shape it for each of those destinations.
Слайд 21That means:
Shape your thought leadership into multiple formats: blog posts become
Slideshares become Instagrams become Tweets and so on.
Слайд 22Why Do Multiple Formats Work?
Chance to communicate with different audiences on
different networks
Scale your “hard” work – the thought leadership that goes into building one piece of content
Scale your “hard” work – the thought leadership that goes into building one piece of content
Слайд 23Multiple Formats Best Practices:
Shape the content for the network, don’t copy-paste
Use
your blog as a repository for multiple formats (embed Slideshares, Images)
Cross-link where appropriate
Cross-link where appropriate
