- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
31 Social Selling Tips, Tools, and Best Practices for Inside Sales Reps презентация
Содержание
- 2. 31 Social Selling Tips for Inside Sales Reps Ken Krogue Founder and President InsideSales.com
- 3. Background
- 4. #2 Social Sales Influencer
- 6. Social Media Levels 7 Levels of Social Media Core Coach Curator Contributor Collaborator Campaigner Consultant
- 7. Core 6 Core Skills of Social Media Complete Content Community Connect Comment Call-to-Action
- 8. Core
- 9. Tip #1: Purpose Complete Your Profile Purpose
- 10. Start with Why
- 11. Purpose: Why Use Social Media? Consumers 67%
- 12. #1 Purpose Leads Trigger Points Qualification Communication Media Bridging Amplification Awareness Call to Action
- 13. #2 Passion
- 14. #3 Plan 1 Tip per day for 31 Days
- 15. #3 Plan
- 16. #4 Platform Companies Using Social? 43% No
- 17. Social Strategy = ACQUIRETM Social Nurturing A
- 18. Social Strategy LinkedIn = Foundation Twitter = Megaphone!
- 19. High Growth vs Average Growth Firms Source:
- 20. Platforms:
- 21. #5 Prepare Learn all you can! Gather your resources
- 22. #6 Profile
- 23. Content
- 24. Profile Content Complete Your Core Content Bio
- 25. #7 Grab your Name and #8 Picture LinkedIn Twitter
- 26. #9 Define Your Brand
- 27. #10 Keywords & #11 Hashtags Divert a River Don’t Dig a Well
- 28. Research hashtags & keywords Twitter Twitter Toolbar Hashtags.org Topsy WeFollow.com Google Keyword Planner Tool
- 29. Topsy
- 30. #12 Get Your Scores SSI Klout Score
- 31. #12 Get Your Score Klout, Kred, WeFollow, WebsiteGrader, Sales Indicator, SSI Index
- 32. #13 Publish Your ID’s Email Signatures Share
- 33. #14 Content Strategies Curate other Content Share Company Content
- 34. #15 Content Tool Hootsuite Tweetdeck Sprout social Bufferapp
- 35. Hootsuite
- 36. Tweetdeck
- 37. Sprout social
- 38. Bufferapp
- 39. #16 Social Nurturing ACQUIRETM A = Aware
- 40. #17 Sales Funnel Content 7 Content Levels
- 41. Lead with Content
- 42. Guide with Content
- 43. Educate with Content
- 44. #17 Qualify with Social Data BANT =
- 45. Community
- 46. #18 Target Accounts Size Geo Industry Growth Job Postings Funding Former Executive Customer Competitor
- 47. #19 Job Postings LinkedIn Monster Careerbuilder Classifieds
- 48. #20 Workflow IFTTT.com if this then that…
- 49. #21 Target Contacts Title Level Title Function
- 50. #22 Lists Industry Competitors Prospects Partners Customers
- 51. #23 List Tools SalesLoft Birdhouse Newsle
- 52. SalesLoft
- 53. How to Make a Twitter List
- 54. Birdhouse
- 55. Newsle
- 56. #24 Target Groups industry networking education geo
- 57. Connect
- 58. #25 Connection Strategies LinkedIn Strategies Introduction first
- 59. #26 Connection Tools LinkedIn LinkedIn Basic LinkedIn
- 60. The Right Tools
- 61. LinkedIn Premium
- 62. LinkedIn Sales Navigator
- 63. Facebook Hobbies Friends Family Likes
- 64. Instagram (Young- people) family images
- 65. Tweepi
- 66. Tweetadder
- 67. Socedo
- 68. Insightpool
- 69. Comment Call-to-Action Campaigns
- 70. #27 Awareness Campaigns Thunderclap Event Cross-media
- 71. #28 Customer Referral Campaigns #1 SAE
- 72. #29 Referral Campaigns Trade in the currency of leads
- 73. #30 Show Some LUV Campaigns Comments Shares Favorites Retweets
- 74. #31 Job Change Alerts with IFTTT
- 75. forbes.com/sites/kenkrogue kenkrogue.com linkedin.com/in/kenkrogue @kenkrogue kk@insidesales.com Let’s Connect!
31 Social Selling Tips for
Inside Sales Reps Ken Krogue Founder and President InsideSales.com
Слайд 6Social Media Levels
7 Levels of Social Media
Core
Coach
Curator
Contributor
Collaborator
Campaigner
Consultant
Слайд 9Tip #1: Purpose
Complete Your Profile
Purpose
Passion
Plan
Platform
Prepare
Profile
What is your Purpose?
?
Слайд 11Purpose: Why Use Social Media?
Consumers
67% Stay in touch w friends
64% Stay
in touch w family
50% Connect to old friends
14% Share hobbies
9% Make new friends
5% Follow celebrities
3% Find a date
50% Connect to old friends
14% Share hobbies
9% Make new friends
5% Follow celebrities
3% Find a date
Business
83% Create awareness
56% Broaden reach
55% Increase trust
32% Demand generation
22% Market perception
Слайд 12#1 Purpose
Leads
Trigger Points
Qualification
Communication
Media Bridging
Amplification
Awareness
Call to Action
Слайд 16#4 Platform
Companies Using Social?
43% No strategy
33% Unclear of value
25% Not applicable
18%
Don’t have tools
Which Platforms for Demand?
80% Facebook
78% Twitter
51% LinkedIn*
*LinkedIn is 3X more effective specifically for lead generation
source Eloqua
Слайд 17Social Strategy = ACQUIRETM
Social Nurturing
A = Aware
C = Curiosity
Q = Qualify
U
= Understand
I = Interest
R = Relevancy
E = Engage
I = Interest
R = Relevancy
E = Engage
Слайд 19High Growth vs Average Growth Firms
Source: How High Growth Companies Use
Social Media – 8-19-14 Sylvia Montgomery
15X
Слайд 24Profile Content
Complete Your Core Content
Bio
Brand
Background
Backstory
Beliefs
Benefits
4 ? 1 ? 1 Content
Слайд 28Research hashtags & keywords
Twitter
Twitter Toolbar
Hashtags.org
Topsy
WeFollow.com
Google Keyword Planner Tool
Слайд 32#13 Publish Your ID’s
Email Signatures
Share it everywhere
www.kenkrogue.com
kk@insidesales.com
www.linkedin.com/in/kenkrogue
https://twitter.com/kenkrogue
www.forbes.com/sites/kenkrogue
https://plus.google.com/+KenKrogue
www.youtube.com/user/kdkrogue
Слайд 39#16 Social Nurturing
ACQUIRETM
A = Aware
C = Curiosity
Q = Qualify
U = Understand
I
= Interest
R = Relevancy
E = Engage
R = Relevancy
E = Engage
Aware = PR
Curiosity = Research
Qualify = ANUM
Understand = Educate
Interest = Cool
Relevant = Need
Engage = Action
Слайд 40#17 Sales Funnel Content
7 Content Levels
Influencer
Industry
Company
Product
Proof
Sales
Client
Lead Down the Funnel
Слайд 44#17 Qualify with Social Data
BANT = OLD
B = Budget
A = Authority
N
= Need
T = Timing
T = Timing
ANUM = NEW
A = Authority
N = Need
U = Urgency
M = Money
Слайд 46#18 Target Accounts
Size
Geo
Industry
Growth
Job Postings
Funding
Former Executive
Customer Competitor
Слайд 49#21 Target Contacts
Title Level
Title Function
Role Defined
Former Customer
Knows a Customer
Knows an Executive
Слайд 58#25 Connection Strategies
LinkedIn Strategies
Introduction first
Email first
Referral first
Voicemail first
Meet at Event
Business Card
Bridge
Twitter Strategies
Follow First
Favorites Follow
Offer Follow
Fan Follow
Слайд 59#26 Connection Tools
LinkedIn
LinkedIn Basic
LinkedIn Premium
LinkedIn Sales Navigator
Twitter
Tweepi
Tweetadder
Socedo
Insightpool
Слайд 75forbes.com/sites/kenkrogue
kenkrogue.com
linkedin.com/in/kenkrogue
@kenkrogue
kk@insidesales.com
Let’s Connect!
Q&A
Look for my next Forbes Article coming out on Social
Media this Week!
