Visual Content QUICKLY CONVEYS Information презентация

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Your audience Your message Visual Content QUICKLY CONVEYS Information Matt_Siltala

Слайд 1Your audience

Your message
Visual Content
QUICKLY CONVEYS
Information




Слайд 2Your audience

Your message
Visual Content
QUICKLY CONVEYS
Information




Matt_Siltala

Слайд 3Too Much Text WILL BORE Your Audience
65% of the population are

visual learners-pictures reinforce text
Videos on landing pages increase conversions by 86%
Posts with visuals receive 94% more page visits and engagement
60% of consumers are more likely to click on a business whose images appear in search results

90% of information submitted to the brain is visual
Visual images process 60,000 times faster {we are talking in nano seconds here, but still…}
40% of people respond to visual information over print
For the rest, visual information reinforces the message

Matt_Siltala

Слайд 4People RESPOND BETTER To Visual Information
Matt_Siltala

Слайд 5
Humans are not
“PREPROGRAMMED”

for written language.

Says neuroscience and reading researcher, Maryanne Wolf

“WE

WERE NEVER BORN TO READ”

Matt_Siltala

Слайд 6It is more natural to SEE than to read
Matt_Siltala

Слайд 765% of the population are visual learners-pictures reinforce text
Matt_Siltala

Слайд 8 Videos on landing pages increase conversions by
86%
Matt_Siltala

Слайд 9 Posts with visuals receive
94%
more page visits and engagement

Matt_Siltala

Слайд 10We’ve actually developed a
language of images
Matt_Siltala

Слайд 11BRAIN ACTIVITY
In the Frontal Lobe Actually
INCREASES
When Searching the Web


Matt_Siltala

Слайд 12WHAT THIS STUDY TELLS US
About our audiences


Matt_Siltala

Слайд 13
COMPLEX JUDGEMENTS and ANALYSES are going on

Matt_Siltala

Слайд 14
Your audiences are
SOPHISTICATED

Matt_Siltala

Слайд 15WHAT WE ALSO KNOW
About our audiences


Matt_Siltala

Слайд 16
They are ENGAGED

Matt_Siltala

Слайд 17
They like to CONTRIBUTE AND SHARE CONTENT

Matt_Siltala

Слайд 18SOCIAL MEDIA allows a platform to ENGAGE WITH OTHERS

Matt_Siltala

Слайд 19
VISUAL CONTENT IS IMPORTANT in their lives (photo and video)
Matt_Siltala

Слайд 20
70,000,000
Pinterest Users
(most are women in the US)
Pinterest’s numbers
aren’t public
Consider the SUCCESS

of the social network sites that FOCUS ON VISUAL


Matt_Siltala

Слайд 21

60,000,000
Photos shared
every day
300,000,000
Instagram
Users
200,000,000
Active monthly
users
Consider the SUCCESS of the social

network sites that FOCUS ON VISUAL


Matt_Siltala

Слайд 22
216.7 MILLION
Blog posts
120% INCREASE
in active users on Tumbler
(from May to Nov

2014)

99.7 BILLION
Blog posts
(as of Dec 28, 2014)

Consider the SUCCESS of the social network sites that FOCUS ON VISUAL


Matt_Siltala

Слайд 23

120%

45%


57%
111%

64%

36%


27%
54%

26%

18%


13%
25%

16%

12%


6%
2%


Growth in
members
Growth in
Active users
Social Platforms
CONTINUE TO GROW


Matt_Siltala

Слайд 24@MeganLRivas

Слайд 25PINTEREST STAT RUNDOWN
@MeganLRivas

Слайд 26
PINTEREST BUSINESS STATS
@MeganLRivas

Слайд 27Ask not what the Pinterest community can do for you, but

WHAT CAN YOU DO
for the Pinterest Community?

@MeganLRivas

Слайд 28PINTEREST’S ‘PIN IT’ BUTTON HAS NOW OVERTAKEN FACEBOOK’S ‘LIKE’ BUTTON

and

Twitter’s ‘Tweet’ button on brands’ product pages.

@MeganLRivas

Слайд 29According to eMarketer 
70% OF U.S. MILLENNIALS support a brand/company on Pinterest


@MeganLRivas

Слайд 30Use Pinterest to drive new users into the sales funnel, raise

brand awareness, & ultimately increase sales

@MeganLRivas

Слайд 31Pinterest SEO: Your Profile
Pinterest username:
15 character limit.
If company name

is taken, use a memorable keyword related to your industry

QUICK MUST-DOS

Business name:
37 character limit.
Keep it simple, stick with just your company name

About You:
160 character limit.
Use Google Analytics to see what keywords & phrases drive people to your website.

@MeganLRivas

Слайд 32
Board Names: Use keywords relevant to your company- unique relevant titles

under 20 characters

Board Descriptions: 500 characters, keyword-rich narrative about board topic

Pinterest Categories: Selecting a category means your pin has a chance to show up in that category page to be pinned and shared by users

Your Boards & Pins

QUICK MUST-DOS

@MeganLRivas

Слайд 33

PINS:
Squeeze in more relevant keywords. You can include the full link

into the pin.

RE-PINNING:
No slacking, add in keywords relevant to your business

Your Boards & Pins

QUICK MUST-DOS

@MeganLRivas

Слайд 34Verify Your Website:
Helps boost profile in search results. Tell users

it’s you! No Imposter here. ☺

Verifying Your Website gives you access to Pinterest analytics


QUICK MUST-DOS

@MeganLRivas

Слайд 35
Suggested Pins “PICKED FOR YOU PINS”
Based on pins you’ve added or

clicked on, boards you follow, sites you may have visited

TIP! Use this as a business tool to get more ideas for boards and content



FEATURES YOU NEED TO KNOW

@MeganLRivas

Слайд 36

GUIDED SEARCH

Explore keyword recommendations in your niche
Start with highest priority keywords
Achieve

longevity due to suitability for guided search

FEATURES YOU NEED TO KNOW

Use as a guide for how to set up your own content
Examine top results

@MeganLRivas

Слайд 37
ANALYZE PINTEREST SEARCH AJAX BOX. Find commonly searched for phrases &

incorporate them into your content

KEYWORD RESEARCH
& OPTIMIZATION

@MeganLRivas

Слайд 38


Create boards relating to a popular theme on Pinterest

GIFT CATEGORY

& FEATURED CATEGORIES

Get Content Ideas

Be Current: Create Seasonal Boards at the top of your profile *Change them out.

@MeganLRivas

Слайд 39Rich Pins are Pins that include extra information right on the

Pin itself.

App Pins

Place Pins

Article Pins

Product Pins

Recipe Pins

Movie Pins

RICH PINS

@MeganLRivas

Слайд 40MESSAGES
PINTEREST CAN DRIVE TRAFFIC TO YOUR WEBSITE regardless of product or

service. The message feature can be used as a marketing tool.

@MeganLRivas

INTERACT: Reply back, ask questions, start dialogue.

TIP! Use a tool like PinAlerts to monitor engagement

Слайд 41
Even if you’re not currently using Pinterest, your audience may be

using it for you.

http://pinterest.com/source/YOURWEBSITE.com

TIP! COMPETITIVE LINK ANALYSIS
Use this same source tool for your competitors

IS ANYONE PINNING
FROM YOUR SITE?

@MeganLRivas

Слайд 42@MeganLRivas

Слайд 43
How adding the Pin It button to your website leads to

referral traffic from Pinterest

What Pins and boards from your profile people love most

What people like to save from your website

Who your Pinterest audience is, gender, location and other interests

What devices people use when they’re pinning your stuff

@MeganLRivas

PINTEREST NATIVE ANALYTICS

Слайд 44
PINTEREST ANALYTICS
@MeganLRivas

Слайд 45BEST TIME TO PIN?
Pin Consistently

Pin throughout the day

Re-pin old pins

Participate in

group boards

@MeganLRivas

Do your own research via notifications

Слайд 46
MEASURE THE EFFECT OF CROSS CHANNEL PAID ORGANIC SOCIAL PSYCHOGRAPHIC DISTRIBUTION
Use

Facebook psychographic targeting to create audiences

Drive qualified Traffic from Facebook to Pinterest to gain followers or (other KPIs)

Share a pin on Facebook

Boost a post in Facebook

@MeganLRivas

Слайд 47
AUDIENCE DETAILS
Location:
United States
@MeganLRivas
Behaviors:
Full-Service Investors, Real estate investments or highly likely

investors

Income:
$350K -$500K +
$500K or $250K-$350K

Net Worth:
$2MM -$3MM, $3MM+
$1MM-$2MM or $500K-$1MM

Age:
30-65+

Interests:
Commercial property, commercial real estate, Creative real estate investing, Real estate investment club, Real estate investing, Real estate investment association, commercial real estate broker, Real estate development, Real estate entrepreneur or Real estate investment trust

Слайд 48

RUSTIC ARTISTRY
Matt_Siltala

Слайд 49

RUSTIC ARTISTRY
Matt_Siltala

Слайд 50TIPS YOU CAN DIG


Matt_Siltala

Слайд 51INSPIRED TIPS

Don’t just repin, find new material that expresses your brand

personality

Matt_Siltala

Слайд 52INSPIRED TIPS
Find new ways to promote your best-performing pins. Look at

your analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked pins. Then comment on pins with something helpful or “like” them to acknowledge the person who pinned them.


Matt_Siltala

Слайд 53INSPIRED TIPS
Feature your most pinned or popular images and feature on

other social networking sites. Don’t use the feature to tweet them, create a unique tweet.
Same with Facebook, create
a unique post.


Matt_Siltala

Слайд 54INSPIRED TIPS

You can quickly create a few of your best images

together into one image to pin again or for other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical collage.

Matt_Siltala

Слайд 55INSPIRED TIPS

Create a pin advertising a new board and pin it

on a more established board.

Matt_Siltala

Слайд 56INSPIRED TIPS

Do not fill your boards
with pins from your
own

website.
Eventually you will run out of things to pin. You won’t have fresh new content to share on a consistent basis.
On her “Make Mine Rustic” board, only about 5% of the 2800+ pins are from her own website.

Matt_Siltala

Слайд 57INSPIRED TIPS

Pin your most popular pins to group boards that have

a strong following and are a good fit.

PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group boards. You can also use Pinterest search to find group boards.

YOUR
MOST POPULAR
PIN

POPULAR
GROUP BOARD

Matt_Siltala

Слайд 58INSPIRED TIPS

Pin content that is performing well more than once -

to another board, to a group board or even again on the same board.
That way your new followers will be exposed to your best content. Wait a month or more in between pins.

1 MONTH

Matt_Siltala

Слайд 59INSPIRED TIPS

Use PinAlerts to see what’s being pinned from your website

(not just what’s popular on Pinterest).

Matt_Siltala

Слайд 60WAFFLE CRUSH
Matt_Siltala

Слайд 61
WAFFLE CRUSH
Popular food truck, Waffle Crush, uses
Instagram to let their
followers know

where they are going to be for the day and what their special “waffle of the
day is.”

Matt_Siltala

Слайд 62
WAFFLE CRUSH
PERFECT TIMING
Waffle Crush knows that timing is everything.
On cinco

de mayo they
offered a churro waffle
to celebrate the
occasion.

Matt_Siltala

Слайд 63TIPS YOU CAN DIG


Matt_Siltala

Слайд 64300,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
70 MILLION
Photos uploaded every day
30 BILLION
Total

shared photos

2.5 BILLION
Likes per day

49%
Of users check Instagram daily


Instagram

Going visual on

Matt_Siltala

Слайд 65INSPIRED TIPS

PRODUCTS IN CONTEXT
SHOW PRICE
Matt_Siltala

Слайд 66INSPIRED TIPS

BRIDGE THE GAP BETWEEN ONLINE AND OFFLINE WORLDS
The Phoenix Suns

tweeted an image of a player with the last name “Green” on Saint Patrick’s Day, encouraging people to print it, cut it out and pin it to their shirt to show they had “Green” on.

Matt_Siltala

Слайд 67INSPIRED TIPS

ENCOURAGE CROSS-SOCIAL SHARING
Matt_Siltala

Слайд 68COOL TOOLS
Hubspot
Pocket
PowToon
BuzzSumo
Newsle
Pushover & IFTT
Swayy
Talkwalker
Canva
PinAlerts
@MeganLRivas

Слайд 69COOL TOOLS
@MeganLRivas

Слайд 70COOL TOOLS
@MeganLRivas

Слайд 71COOL TOOLS
@MeganLRivas

Слайд 72COOL TOOLS
@MeganLRivas

Слайд 73COOL TOOLS
@MeganLRivas
Publish: Schedule pins

Discover: Insights & monitoring

Measure: Analytics & reporting

Engage:

Community management

Optimize: Content strategy

Слайд 74NOW WHAT?
Set up or edit accounts using techniques discussed
Find what tool(s)

work best for you, monitor analytics and make adjustments from data

Create a content calendar – Sharing content across channels

Have fun, make $, drive website traffic, and build brand awareness with Pinterest and Instagram!

@MeganLRivas

Слайд 75
 Pinterest & Instagram: Trending Visual in the Marketing Mix by Megan

Rivas and Matt Siltala 

@MeganLRivas @Matt_Siltala

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