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15 Content Marketing Ideas to Attract First Users to Your SaaS Product презентация
Содержание
- 2. Oh I bet you know how it feels:
- 3. You finished your product, put it
- 4. BUT YOU NEED MORE!
- 5. BUT YOU NEED MORE! MUCH MORE!
- 6. BUT YOU NEED MORE! MUCH MORE! ACTUALLY… EVEN MORE THAN THAT!
- 7. But it’s tough since hardly anyone knows about your product …
- 8. DOH!
- 9. CONTENT MARKETING TO THE RESCUE
- 10. I’m sure you’ve heard this before:
- 11. So what content should you create (and
- 12. This! A Mammoth Blog Post Influencer Roundup
- 13. #1 A Mammoth Blog Post
- 14. #1 A Mammoth Blog Post
- 15. #2 Influencer Roundup
- 16. #2 Influencer Roundup Collecting a
- 17. #3 Expert Interview
- 18. #3 Expert Interview This is
- 19. #4 Free Resource
- 20. #4 Free Resource Free resources
- 21. #5 Slideshare Presentation
- 22. #5 Slideshare Presentation There are
- 23. #6 Email Course
- 24. #6 Email Course B2B audiences
- 25. #7 Guest Post
- 26. #7 Guest Post Guest posting
- 27. #8 Landing Page
- 28. #8 Landing Page Quite often
- 29. #9 Webinar
- 30. #9 Webinar Webinars are a
- 31. #10 The Ultimate Guide
- 32. #10 The Ultimate Guide This
- 33. #11 Case Study
- 34. #11 Case Study Fact: Some
- 35. #12 Udemy Course
- 36. #12 Udemy Course Credibility is
- 37. #13 Infographic
- 38. #13 Infographic Infographics are eye-catching,
- 39. #14 Meme / Animated Gif
- 40. #14 Meme / Animated Gif
- 41. #15 Niche Specific Blog Posts
- 42. #15 Niche Specific Blog Post
- 43. So now….
- 44. Do you want to unlock the
- 45. Do you want to unlock the
- 46. Get in touch and I’ll help
- 47. Image Credits: Slide 7: https://www.flickr.com/photos/helga/2450891473/
- 48. Thank you.
Слайд 3
You finished your product, put it for the world to see
Слайд 10
I’m sure you’ve heard this before:
“If you want to attract users
Слайд 12This!
A Mammoth Blog Post
Influencer Roundup
Expert Interview
Free Resource
Slideshare Presentation
Email Course
Guest Post
Landing Page
Webinar
Guide
Case
Udemy Course
Infographic
Animated Gif / Meme
Niche Blog Post
Слайд 14
#1 A Mammoth Blog Post
Fact:
These 2000+ words long posts draw the
Packed with advice, resources and examples, they catch the audience’s attention and also, help confirm your expertise and establish authority.
Examples:
Neuromarketing Post - Coschedule
List Building Tips - Backlinko
Where to post:
Your site (and promote the h*ll out of it)
Слайд 16
#2 Influencer Roundup
Collecting a number of expert advices on a particular
Examples:
Scarriest SEO Stories Roundup - Ahrefs
The Value of SEO Roundup - SERPs
Where to post:
Your site (and promote the h*ll out of it)
Слайд 18
#3 Expert Interview
This is another way to use the power of
Note: When choosing whom to interview, consider whom your audience follows or identifies with.
Examples:
Paddy Moogan Interview
Julie Joyce Interview
Where to post:
Your Site
Слайд 20
#4 Free Resource
Free resources are a relatively easy way to start
Examples:
Linking Outside the Box - BuzzStream
Where to post:
Make it downloadable from your site
Слайд 22
#5 Slideshare Presentation
There are just too many benefits of using Slideshare
It helps to drive traffic, rank in Google, grow followers, generate leads and builds brand awareness. You can repurpose almost any content into a presentation and start driving traffic to the site.
Examples:
Legal and Ethical Aspects of Blogging – SEMrush
Using Contests to Build Links - SERPs
Where to post:
Slideshare.net
Слайд 24
#6 Email Course
B2B audiences want to be educated. They want content
Examples:
Double Your Traffic in 30 Days Course - QuickSprout
Where to post:
Offer it to visitors on your site via popup and sidebar banner.
Слайд 26
#7 Guest Post
Guest posting isn’t dead. If done well, offering advice
Examples:
Leo Widrich Post
Where to post:
Offer it to visitors on your site via popup and sidebar banner.
Слайд 28
#8 Landing Page
Quite often your visitors don’t need to see every
Examples:
Less Accounting Landing Page
Where to post:
Offer it to visitors on your site via popup and sidebar banner.
Слайд 30
#9 Webinar
Webinars are a powerful marketing tool. They attract new audience,
Examples:
Wordstream & Buzzsumo Webinar
Where to post:
Announce on your site and social media, provide link to the webinar on your site and the same with recap.
Слайд 32
#10 The Ultimate Guide
This content type comes handy in two scenarios:
When you’re looking to attract social media traffic and,
Looking to rank your site for a relatively competitive keyword.
Ultimate guides attract the audience but also, given their size and depth of information, they tend to achieve higher search engine rankings.
Examples:
Backlinko’s Guide to Keyword Research
Quicksprout’s Guide to Content Markerting
Where to post:
Your Site.
Слайд 34
#11 Case Study
Fact:
Some users will need some final convincing before buying
They’ll want to find out if your culture aligns with theirs and whether your solution really helps others.
Case studies allow to provide all that information in one place.
Examples:
The Guestographic Case Study - Backlinko
Where to post:
Your Site.
Слайд 36
#12 Udemy Course
Credibility is key to attracting and convincing first users
Examples:
SimplyMeasured’s Course
Where to post:
Udemy.com
Слайд 38
#13 Infographic
Infographics are eye-catching, easy to scan, embeddable and simple to
A good infographic can spread through the Internet, be it via social media or by being embedded on other blogs, raising awareness of your brand and product.
Examples:
Kissmetrics’ Infographics
Where to post:
Your site but reach out to other sites in your industry notifying them about it.
Слайд 40
#14 Meme / Animated Gif
Be it a simple clip to make
They’re catchy and viral, often standing out from tons of other marketing content.
Examples:
Hubspot Memes
Where to post:
Your blog and various social media sites.
Слайд 42
#15 Niche Specific Blog Post
I’m sure you noticed:
almost every startup
But only those that focus on creating a resource that will improve their potential users’ lives succeed in onboarding users through this tactic.
Examples:
Quicksprout Blog
AdEspresso Blog
Where to post:
Your blog and various social media sites.
Слайд 46
Get in touch and I’ll help you create content that will
Pawel Grabowski – The SaaS Copywriter & Content Marketing Consultant
Smashing Copy - http://smashingcopy.com
Слайд 47
Image Credits:
Slide 7: https://www.flickr.com/photos/helga/2450891473/
Slide 8: https://www.flickr.com/photos/han_shot_first/14783967693/
Slide 9: https://www.flickr.com/photos/bestrated1/148095169/
Slide 11: https://www.flickr.com/photos/yamagatacamille/3946004755/
Slide 12:
