of your CSE campaigns.
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15 Comparison Shopping Engine Tips for Retailers презентация
Содержание
- 1. 15 Comparison Shopping Engine Tips for Retailers
- 2. CSE TIP #1: Write Better Product Titles Include top search queries when possible
- 3. CSE TIP #2: Increase Description Lengths
- 4. CSE TIP #3: Tag Your Destination URLs
- 5. CSE TIP #4: Choose Your Categories Wisely Minimum CPCs vary category to category
- 6. CSE TIP #5: Exclude Affiliate Traffic From Google & Bing Ads
- 7. CSE TIP #6: Include Your Logo
- 8. CSE TIP #7: Send High Quality Images
- 9. CSE TIP #8: Design A Bidding Strategy Several different ways to bid in CSEs
- 10. CSE TIP #9: Zero Bids in Shopzilla
- 11. CSE TIP #10: Below Rate Card Bids
- 12. CSE TIP #11: Create Benchmark Reports Monitor
- 13. CSE TIP #12: Don’t Let Your Feeds
- 14. CSE TIP #13: Be Patient With New Feeds Let the robots do their job!
- 15. CSE TIP #14: Don’t Set It & Forget It
- 16. CSE TIP #15: Pay Attention to Data
- 17. Free CSE Review Get a personalized CSE
CSE TIP #1:
Write Better Product Titles Include top search queries when possible
Слайд 4CSE TIP #3:
Tag Your Destination URLs
Consider:
UTM_Source = CSE Name (eg. Shopzilla)
UTM_Medium
= CPC
UTM_Campaign = Brand or Category
UTM_Ad_Content = Product Type
UTM_Keyword = Product Code
UTM_Campaign = Brand or Category
UTM_Ad_Content = Product Type
UTM_Keyword = Product Code
Слайд 8CSE TIP #7:
Send High Quality Images
Increase file size
Consider white backgrounds
Find alternative
views
Use custom images
Don’t use placeholders
Use custom images
Don’t use placeholders
Слайд 11CSE TIP #10:
Below Rate Card Bids in PriceGrabber
Submit ‘below rate card’
bids via the feed or UI
Use bids with a bid type value of ‘absolute’
Use bids with a bid type value of ‘absolute’
Слайд 12CSE TIP #11:
Create Benchmark Reports
Monitor your KPIs (Key Performance Indicators)!!
Combine clicks
& costs reported from each CSE w/ sales & revenue from Google Analytics
Слайд 13CSE TIP #12:
Don’t Let Your Feeds Expire
Feeds expire due to:
Inadequate budgets/Insufficient
funds
Feeds not be uploaded frequently enough
Expired credit card information
Feeds not be uploaded frequently enough
Expired credit card information
Слайд 16CSE TIP #15:
Pay Attention to Data Quality Warnings
Frequently check Google Merchant
Center
Look for uncategorized products in all CSEs
Run data quality reports when available
Look for uncategorized products in all CSEs
Run data quality reports when available
Слайд 17Free CSE Review
Get a personalized CSE review contact Mike at
feeds@roirevolution.com
Do
CSEs make you feel like this guy?
