The 25 Best “Quotes” from the 2015 CANNES LIONS презентация

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1. The 25 Best “Quotes” from the 2015 CANNES LIONS
2. “Amid the tech wiring, data streams and
3. “What’s fascinating about Instagram is how it
4. “Why will anyone give a damn? As
5. “Being underestimated is a great gift because
6. “I’m terrified to not have the courage
7. “Design is a fantastic way to keep
8. “I love the friction creativity and data.
9. “You can’t buy your way to innovation;
10. “I think that the best advertising helps
11. “It’s always helpful when you can distill
12. “I use my interactions on social media
13. “The future of social content is short,
14. “Great brands understand that adding value is
15. “Digital has changed our industry completely. If
16. “Clicking is a public act, I would
17. “There is a tremendous inequity in Hollywood
18. “I don’t believe you can ever get
19. “Trust is the currency that is short
20. “Our goal as marketers should be to
21. “…Celebrating work that is trying to represent
22. “We are meeting with a lot of
23. “If everyone were to advertise effectively, then
24. “Do work that feeds your soul, not
25. “You can’t replace the creativity of the
26. “Make sure the ingredients of your intention
27. Further reading & resources: Cannes Lions winners

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The 25 Best “Quotes” from the 2015 CANNES LIONS

Слайд 1The 25 Best
“Quotes”
from the 2015
CANNES
LIONS
David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com

Слайд 2“Amid the tech wiring, data streams and programmatic connections dancing around

us, simple ideas matter more than ever. Fundamentals endure. And resistance is futile.”
– Pete Blackshaw, Nestle

Source: Ad Age

Слайд 3“What’s fascinating about Instagram is how it is changing the way

consumers behave and seek experiences.”
- Matt Britton, MRY

Source: @SMG_MENA

Слайд 4“Why will anyone give a damn? As creative problem solvers, I

think this is the most important question we can ask ourselves of any idea. People need to care about it.”

Michael Canning,72andSunny

Source: Adweek

Слайд 5“Being underestimated is a great gift because you get challenged to

set the bar much higher.”
– Wendy Clark, Coca-Cola

Source: @Global_SMG

Слайд 6“I’m terrified to not have the courage to be authentic… It

takes courage to have a voice.”
– Viola Davis, Actor and Producer

Source: Page Six

Слайд 7“Design is a fantastic way to keep the emotional bond with

the consumer.”
– Gianluca Di Tondo, Heineken International

Source: @HeinekenCannes

Слайд 8“I love the friction creativity and data. Data and science is

liberating for creativity because it offers a foundation. We are not scared of it.”
– David Droga, Droga 5

Source: Campaign Live

Слайд 9“You can’t buy your way to innovation; you have to earn

your way by having peer-to-peer communication.”
– Richard Edelman, Edelman Global

Source: PRweek

Слайд 10“I think that the best advertising helps to drive cultural conversations.”

– Kim Getty, Deutsch LA

Source: Mashable

Слайд 11“It’s always helpful when you can distill things. Take a complex

problem and make it easy to understand.”
– Bob Greenberg, R/GA

Source: The Drum

Слайд 12“I use my interactions on social media as a focus group.”

– Kim Kardashian, Entertainer

Source: @Global_SMG

Слайд 13“The future of social content is short, snackable and automatic.”
–

Peter Kim, Cheil Worldwide

Source: @Cannes_Lions

Слайд 14“Great brands understand that adding value is the best way to

get consumers to reach for them on the shelves.”
–Ram Krishnan, Frito-Lay

Source: Ramalytics

Слайд 15“Digital has changed our industry completely. If you don’t change, you

are out of the picture.”
– Maurice Levy, Publicis Groupe

Source: WSJ

Слайд 16“Clicking is a public act, I would argue a moral one

too. With every click we make a choice.”
– Monica Lewinsky, Social Activist

Source: @Cannes_Lions

Слайд 17“There is a tremendous inequity in Hollywood and in politics, and

I would say globally it's challenging to be a woman and succeed.”
– Julia Louis-Dreyfus, Actor

Source: Adweek

Слайд 18“I don’t believe you can ever get lazy enough about your

fan base. A lot of people say they want to appeal to fans, but I want to make new fans I want people who didn’t like me before to listen to my music.”
– Marilyn Manson, Musician

Source: Campaign Live

Слайд 19“Trust is the currency that is short in supply.”
– Jamie Oliver,

Food activist

Source: Holmes Report

Слайд 20“Our goal as marketers should be to get people exactly what

they want when they want it.”
– Will Sansom, Contagious Communications

Source: @Cannes_Lions

Слайд 21“…Celebrating work that is trying to represent gender in a more

realistic and progressive way can also have a real impact on culture.”
Senta Slingerland, Cannes Lions Festival

Source: Mashable

Слайд 22“We are meeting with a lot of CMOs. Oh, and if

I use a lot of wrong words for things, it’s not out of disrespect. I’m learning a whole new advertising vocabulary.”
– Julie Snyder, “Serial” producer

Source: Digiday

Слайд 23“If everyone were to advertise effectively, then advertising wouldn’t be effective.”

– Evan Spiegel, Snapchat

Source: WSJ

Слайд 24“Do work that feeds your soul, not your ego.”
– Jessica

Walsh, Sagmeister & Walsh

Source: @Cannes_Lions

Слайд 25“You can’t replace the creativity of the human mind with a

piece of tech.”

– Keith Weed,
CMO Unilever

Source: @Cannes_Lions

Слайд 26“Make sure the ingredients of your intention are pure. The audience

is very savvy.”
- Pharrell Williams, Entertainer

Source: The Daily Mail

Слайд 27Further reading & resources:
Cannes Lions winners
Ad Age: Why Snapchat’s 3V Advertising

Model is Flawed
Digiday: Excitement and Disillusionment in Cannes
Adweek: The World’s 23 Best Commercials of 2014-2015
Mashable: Women are (Finally) Being Portrayed Positively in Commercials

David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com

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The 25 Best “Quotes” from the 2015 CANNES LIONS презентация

Содержание

Слайд 1The 25 Best
“Quotes”
from the 2015
CANNES
LIONS
David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com

Слайд 2“Amid the tech wiring, data streams and programmatic connections dancing around

Слайд 3“What’s fascinating about Instagram is how it is changing the way

Слайд 4“Why will anyone give a damn? As creative problem solvers, I

Слайд 5“Being underestimated is a great gift because you get challenged to

Слайд 6“I’m terrified to not have the courage to be authentic… It

Слайд 7“Design is a fantastic way to keep the emotional bond with

Слайд 8“I love the friction creativity and data. Data and science is

Слайд 9“You can’t buy your way to innovation; you have to earn

Слайд 10“I think that the best advertising helps to drive cultural conversations.”

Слайд 11“It’s always helpful when you can distill things. Take a complex

Слайд 12“I use my interactions on social media as a focus group.”

Слайд 13“The future of social content is short, snackable and automatic.”
–

Слайд 14“Great brands understand that adding value is the best way to

Слайд 15“Digital has changed our industry completely. If you don’t change, you

Слайд 16“Clicking is a public act, I would argue a moral one

Слайд 17“There is a tremendous inequity in Hollywood and in politics, and

Слайд 18“I don’t believe you can ever get lazy enough about your

Слайд 19“Trust is the currency that is short in supply.”
– Jamie Oliver,

Слайд 20“Our goal as marketers should be to get people exactly what

Слайд 21“…Celebrating work that is trying to represent gender in a more

Слайд 22“We are meeting with a lot of CMOs. Oh, and if

Слайд 23“If everyone were to advertise effectively, then advertising wouldn’t be effective.”

Слайд 24“Do work that feeds your soul, not your ego.”
– Jessica

Слайд 25“You can’t replace the creativity of the human mind with a

Слайд 26“Make sure the ingredients of your intention are pure. The audience

Слайд 27Further reading & resources:
Cannes Lions winners
Ad Age: Why Snapchat’s 3V Advertising

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The 25 Best “Quotes” from the 2015 CANNES LIONS презентация

Содержание

Слайд 1The 25 Best“Quotes” from the 2015CANNESLIONSDavid Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com

Слайд 2“Amid the tech wiring, data streams and programmatic connections dancing around

Слайд 3“What’s fascinating about Instagram is how it is changing the way

Слайд 4“Why will anyone give a damn? As creative problem solvers, I

Слайд 5“Being underestimated is a great gift because you get challenged to

Слайд 6“I’m terrified to not have the courage to be authentic… It

Слайд 7“Design is a fantastic way to keep the emotional bond with

Слайд 8“I love the friction creativity and data. Data and science is

Слайд 9“You can’t buy your way to innovation; you have to earn

Слайд 10“I think that the best advertising helps to drive cultural conversations.”

Слайд 11“It’s always helpful when you can distill things. Take a complex

Слайд 12“I use my interactions on social media as a focus group.”

Слайд 13“The future of social content is short, snackable and automatic.” –

Слайд 14“Great brands understand that adding value is the best way to

Слайд 15“Digital has changed our industry completely. If you don’t change, you

Слайд 16“Clicking is a public act, I would argue a moral one

Слайд 17“There is a tremendous inequity in Hollywood and in politics, and

Слайд 18“I don’t believe you can ever get lazy enough about your

Слайд 19“Trust is the currency that is short in supply.”– Jamie Oliver,

Слайд 20“Our goal as marketers should be to get people exactly what

Слайд 21“…Celebrating work that is trying to represent gender in a more

Слайд 22“We are meeting with a lot of CMOs. Oh, and if

Слайд 23“If everyone were to advertise effectively, then advertising wouldn’t be effective.”

Слайд 24“Do work that feeds your soul, not your ego.” – Jessica

Слайд 25“You can’t replace the creativity of the human mind with a

Слайд 26“Make sure the ingredients of your intention are pure. The audience

Слайд 27Further reading & resources:Cannes Lions winners Ad Age: Why Snapchat’s 3V Advertising

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Что такое ThePresentation.ru?

Слайд 1The 25 Best
“Quotes”
from the 2015
CANNES
LIONS
David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com

Слайд 13“The future of social content is short, snackable and automatic.”
–

Слайд 19“Trust is the currency that is short in supply.”
– Jamie Oliver,

Слайд 24“Do work that feeds your soul, not your ego.”
– Jessica

Слайд 27Further reading & resources:
Cannes Lions winners
Ad Age: Why Snapchat’s 3V Advertising