ProductCamp Boston | May 2014
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You Built It… Now Will they Buy It? презентация
Содержание
- 1. You Built It… Now Will they Buy It?
- 2. The Good. 70
- 3. The Bad. 2.2%
- 4. The Ugly. 97%
- 5. You’re missing opportunities. (And here’s why.)
- 6. 1. Aggressive media outreach increases visibility.
- 7. What you have to
- 8. Relationships only get you so far.
- 9. 1. H2H. The new B2B2E.
- 10. Proving it
- 11. Starting gate: Create the 1st R&D pipeline
- 12. 47 leads in 72 hours 30 days: 3 projects, 1 new customer Value: $1,000,000+ ROI:
- 13. WOM Impact Urgent Goal: Tap passionate
- 14. 8,000 new signups monthly ROI: $230,000 in new sales in 6 months
- 15. Social Strategy: Visual impact = holiday cheer
- 16. Framing a B2B Campaign
- 17. 1. Killer content that reaches beyond your
- 18. Amy Bermar, President c: 617.827.5779 abermar@corporateink.com www.corporateink.com
The Good. 70
Слайд 1
You Built It…
Now Will they Buy It?
3 Sure-Fire Ways to Build
Demand and Improve Marketing
Слайд 6 1. Aggressive media outreach increases visibility.
2. Creative ideas build thought leadership.
3. Content-rich
campaigns drive urgency & sales.
4. Quantifiable goals = measurable results.
5. Brand distinction drives valuation.
5 Essential Points of Distinction
Once is not enough.
Слайд 7
What you have to work with:
Content
Website
Demand Gen
Blogs
Infographics
Social
Thought Leadership
Video
Webinars
Media/PR
Word-of-mouth
Likes
Shares
Retweets
SEO
Reviews
Events &
Speaking
Net Promoter
(Advocates)
Sponsored Content
Advertisements
Pay-per-click
Owned
Paid
Earned
Слайд 9
1. H2H. The new B2B2E.
2. Narrow nets rule.
3. The WAIT game.
4. The
new Face Time. It’s not about the meeting.
The New Rules
Слайд 11Starting gate:
Create the 1st R&D pipeline in 75+ years
Old-school outlook. Marketing
= useless.
Case Study: $1B Industrial Co
Game plan:
Fan club: Who’s in? Why?
Marketing 101. Who to target. How. What. How often.
Rollout: Automate. Test. Analyze. ROI to convince skeptics.
Слайд 13WOM Impact
Urgent Goal:
Tap passionate customer base
3 Games – 1 Winner
Choice:
cash, gift card, charity…or Netflix
Facebook, Twitter, newsletter…and email
Facebook, Twitter, newsletter…and email
Слайд 15Social Strategy:
Visual impact = holiday cheer & food
Brand allegiance, awareness and
connectedness
Pin It to Win It
Game plan:
Pinterest page, $5,000 holiday sweepstakes
www.kalhuaholiday.com
Social ROI
Organic ‘pins’ +50X; followers + 1,432%
10,000 new names
Слайд 17 1. Killer content that reaches beyond your product.
2. Tomorrow is more interesting
than today. Real-world data reaches the right audience.
3. Compelling campaigns package insight, news, visuals, webinars, sales and social.
4. Test. Measure. Reuse. Test..= Constantly better ROI.
5. Brand distinction drives valuation. (* samples available)
Hit the Sweet Spot
Original+Essential = Power
Слайд 18Amy Bermar, President
c: 617.827.5779
abermar@corporateink.com
www.corporateink.com
Here’s to being our own toughest judges.
Amy Bermar
Corporate
Ink
Integrated Marketing & PR
617-827-5779
abermar@corporateink.com
Integrated Marketing & PR
617-827-5779
abermar@corporateink.com
