Dr. Itiel Dror Cognitive Neuroscientist University College London Nir Wegrzyn CEO BrandOpus #NailingJelly презентация

rational.

#NailingJelly

But in reality, we still assume rationality.

know what to do with it.

always subject to non-rational context and other influences.

#NailingJelly

its effectiveness

#NailingJelly

needs to be remembered. It needs to get the message into the brain and make it stick.

#NailingJelly

relevant story,

and tell it well

#3

Cognitive neuroscience teaches us to stick, we must

of the information that is available. In fact, we only take on board a small part of the world around us.. If we take it in at all.

#NailingJelly

UNIQUENESS,
by their VISUAL DISTINCTIVENESS

#NailingJelly

if they don’t know it.

#NailingJelly

think’

the brand in a story
don’t depend on the rational brain to encode the message

#3
The story must create a meaning
emotion and context drive behaviour and generate action, not facts

you.
If you’d like us to do a lunch and learn at your offices
please email us at events@brandopus.com