Презентация на тему Event Marketing Masterclass Katie McPhee | @britelondon | December 2014

Event Marketing Masterclass

Katie McPhee | @britelondon | December 2014

On the agenda today:

The theory:
What is Eventbrite?
Setting up your event (for success)
Tools to promote and spread the word
Using data to sell tickets
And in practice:
Four final tips to boost your event marketing

What is Eventbrite?

Create, promote and sell tickets for any event imaginable

…And a place of event discovery

concerts

class reunion

festival

block party

hiking

politics

turkey trot

dance

training

As an event organiser, how can Eventbrite help me?

Makes your job a lot easier!
Increase awareness of event
Collect data for attendees
Collect payment in advance
Send invitations
Seamless communication with attendees
24/7 customer support

Ticket Types

Incentivise

Event Privacy

Select categories carefully….

Create a customised event page

Collect Attendee Information

Consider which details you need - & which you don’t

Ask Custom Questions

Dietary info / mailing list / t-shirt size

Event Dashboard

This is your event HQ!

Promo Codes

Use for VIPs; press; friends and family

Send Email Invitations

Social integrations

Turns attendees into your biggest promoters

Promotional Chart

Learn how people are finding your event. (you might be surprised)

Tracking Links

Event partners are essential. But which are the most useful?

Managing Waitlists

~> A good problem to have!

Email updates to attendees

Event updates; joining information

Entry Manager

Check-in guests using an iPhone, Android or iPad

Event Reports

Analyse trends and buying patterns

Social Stream

Collates images and tweets on the hashtag; helps promote the next event

Survey Monkey

Discover what attendees *really* thought!

4In practice: 4 Event Marketing Tips

Modernise email marketing
Maximise event content
Build a community of event partners
Create a consistent and unmistakable brand

1. Modernise email marketing

Always have a call to action
Know your audience and segment accordingly
Offer value - be it a giveaway, an offer, or important news
Be strategic and set goals
Include images

1. Modernise email marketing

2. Maximise event content

2. Maximise event content

Brite Space recap:
https://www.youtube.com/watch?v=sHFWeHIkVLs

3. Build a community of event partners

Managing your festival brand

4. Create a consistent and unmistakeable brand

4. Create a consistent and unmistakeable brand

Thanks for listening!

Katie McPhee @britelondon