PR Lessons Learned from Taylor Swift Solomon/Turner PR http://www.solomonturner.com презентация

2014’s top selling album, provides a classic case study in PR tactics and techniques other businesses can follow.
Here’s the strategy…

to let them hear music in advance of general release, posed for photos etc. to create hype and buzz.

products to key trusted customers, even media.
Let clients know about any new service you will be providing well in advance of a company announcement or general information release.

forms of social media. Designed posts, photos and more specifically for the platform in use. Even responded directly to some fans for added buzz and excitement.

as many relevant channels as possible.
Create separate messages for each social media outlet, instead of sending the same message the same way on all platforms.
Personalize them for the different audiences on each channel.

friends to promote her album on their social sites.

non-competitive, but complimentary product offerings to yours.
Promote to their clients as well as yours, greatly increasing your exposure to their customers and vice-versa.

she did…
Appeared on nearly all talk shows both day and night.
Secured cover space on magazines and articles in major newspapers.

newspapers, business journals and as many trade publications as applicable.
Many firms also have products and services conducive to TV and radio interviews.

into a full court press and dominated the media.
Also stayed in constant contact with fans on social media.
Even worked out a deal with Target for added promotion.

all marketing muscle and deliver the message across all pertinent channels at the same time.
Run these concurrently to reach heightened levels of awareness and to speed the effort to reach sales and marketing objectives.

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