Director, Mayo Clinic Center for Social Media
March 28, 2015
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Using Social Media for Outreach and Engagement in Latino Communities презентация
Содержание
- 1. Using Social Media for Outreach and Engagement in Latino Communities
- 2. Mayo Clinic’s Original Social Networkers
- 4. Mayo Clinic’s Social Media Journey Early Adopters*
- 5. Taking Advantage of Revolutionary Tools
- 6. Case Study: Improving Media Relations
- 7. Case Study: Improving Media Relations
- 8. Case Study: Improving Media Relations
- 9. Case Study: Ruben Mesa, M.D.
- 11. Unique Myelofibrosis Patients
- 12. Mayo Clinic Center for Social Media
- 18. Grand Rounds en Español
- 19. Historias Mayo
- 20. Social Media Health Network (SMHN) Membership group
- 21. A Catalyst for Social Media in Health Care
- 22. For More Information @LeeAase on Twitter socialmediacenter@mayo.edu Social Media Health Network
Mayo Clinic’s Original Social Networkers
Слайд 1Using Social Media for Outreach and Engagement in Latino Communities
Lee Aase
(@LeeAase)
Director, Mayo Clinic Center for Social Media
Director, Mayo Clinic Center for Social Media
Слайд 4Mayo Clinic’s Social Media Journey
Early Adopters*
2005 – Podcasting
2007 – Facebook
2008 –
YouTube, Twitter, Blogging
PR staff doing our job more effectively and facilitating MD engagement
PR staff doing our job more effectively and facilitating MD engagement
*In the health care context
Слайд 12Mayo Clinic Center for Social Media
The Mayo Clinic Center for
Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader, deeper engagement in social media by hospitals, medical professionals and patients.
Mission: Bring the Social Media Revolution to Health Care, contributing to health and well-being for people everywhere
Mission: Bring the Social Media Revolution to Health Care, contributing to health and well-being for people everywhere
Слайд 20Social Media Health Network (SMHN)
Membership group associated with MCCSM
Providing Mayo Clinic
social media training and resources to colleagues in health care
Gathering interested peers to learn together and share best practices in member community site and events
Social Media Residency (One-day immersion course)
Social Media Summit, June 15-18, in Rochester, Minn.
First International Summit in Brisbane, Australia in September.
Gathering interested peers to learn together and share best practices in member community site and events
Social Media Residency (One-day immersion course)
Social Media Summit, June 15-18, in Rochester, Minn.
First International Summit in Brisbane, Australia in September.
Слайд 22For More Information
@LeeAase on Twitter
socialmediacenter@mayo.edu
Social Media Health Network
