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Mobile Searches in Healthcare презентация
Содержание
- 1. Mobile Searches in Healthcare
- 2. Executive summary Mobile searches are rising rapidly
- 3. Method Analysis performed via Google (US only)
- 4. Mobile Search percentage during Quarter 3, 2014
- 5. Mobile Search percentage during Quarter 3, 2014
- 6. Mobile Search percentage increase vs base Q3
- 7. Diabetes Source: Google Oct. 2014 Diabetes has
- 8. ADHD Source: Google Oct. 2014 ADHD is
- 9. COPD Source: Google Oct. 2014
- 10. Multiple Sclerosis Source: Google Oct. 2014
- 11. Breast Cancer Source: Google Oct. 2014
- 12. Schizophrenia Source: Google Oct. 2014 Schizophrenia searches
- 13. Erectile Dysfunction Source: Google Oct. 2014
- 14. Depression Source: Google Oct. 2014 Mobile searches
- 15. HIV Source: Google Oct. 2014
- 16. Premature Ejaculation Source: Google Oct. 2014 Premature
- 17. Executive summary Mobile searches are rising rapidly
- 18. Thank you Twitter: @garymonk Blog: garymonk.com Linked In: www.linkedin.com/in/garywmonk/
Executive summary Mobile searches are rising rapidly in healthcare Including tablets, over 50% of searches for all analyzed conditions are now on a mobile device Certain conditions are even more popular
Слайд 2Executive summary
Mobile searches are rising rapidly in healthcare
Including tablets, over 50%
of searches for all analyzed conditions are now on a mobile device
Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma
Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach
Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma
Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach
Слайд 3Method
Analysis performed via Google (US only)
‘Mobile devices’ exclude tablets unless stated
to focus on true mobility
Data points are 3 month averages, for disease analysis, going back 2 years (Oct 2012 - Sept 2014)
Medical conditions chosen based on being common and / or interesting for research purposes (i.e. having a potential stigma attached)
Data points are 3 month averages, for disease analysis, going back 2 years (Oct 2012 - Sept 2014)
Medical conditions chosen based on being common and / or interesting for research purposes (i.e. having a potential stigma attached)
Слайд 4Mobile Search percentage during Quarter 3, 2014
INCLUDING TABLETS
(by medical condition on
horizontal axis)
Source: Google Oct. 2014
There appears to be a driver for conditions with sensitivity to be searched via mobile
Including tablets over 50% of searches are now mobile
Слайд 5Mobile Search percentage during Quarter 3, 2014
EXCLUDING TABLETS
(by medical condition)
Source: Google
Oct. 2014
A high volume of searches are performed on mobile devices, for all conditions
Слайд 6Mobile Search percentage increase vs base
Q3 2014 vs Q4 2012
(by medical
condition & excluding tablets)
Source: Google Oct. 2014
Diabetes and ADHD have a lower % overall mobile search but are rising rapidly
Depression searches have nearly doubled on mobile in the last 2 years
Слайд 7Diabetes
Source: Google Oct. 2014
Diabetes has the lowest mobile search volume yet
is significant and on the rise
Слайд 8ADHD
Source: Google Oct. 2014
ADHD is also growing steadily (with an outlying
data point at Q3-2013)
Слайд 12Schizophrenia
Source: Google Oct. 2014
Schizophrenia searches are growing rapidly even with the
outlying data point
Слайд 14Depression
Source: Google Oct. 2014
Mobile searches for depression are high, possibly due
to the stigma, demographic and a need for ‘on the go’ support
Слайд 16Premature Ejaculation
Source: Google Oct. 2014
Premature Ejaculation mobile search is increasing rapidly
and has the highest search volume, probably due its sensitive nature
Слайд 17Executive summary
Mobile searches are rising rapidly in healthcare
Including tablets, over 50%
of searches for all analyzed conditions are now on a mobile device
Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma
Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach
Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma
Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach
