Patient Engagement: The Future of Healthcare Communications Summit презентация

leading healthcare brands are planning for the future, including:
Integrating big data
Innovative digital, mobile and social communications that improve patient outcomes
Moderator: Steve Etzler, CEO/ Founder, BDI

LIJ Health System

Presentation: Perspectives From a Hospitality Leader in Healthcare

a huge difference between the two industries
Patients are not customer-system centered
During his hospital stay, he felt like a person or thing of a specified kind that one has to deal with
Patients want the highest quality care; a warm welcome; interact with competent and nice people, have a hassle-free experience; have problems fixed quickly and effectively; and consistency.
One of the things Gierlinger is exploring is how to select the right employees, set them up for success and continue to engage them.

Key Highlights

Davies, SVP Health Practice at Makovsky.

Interview: The Evolution of Patient Engagement

the world, as far as what and how things are said.
Russo: When they did direct-to-consumer advertising, they tried to educate, motivate and then activate.
Russo: Effective communication changes behavior. Communicate and motivate patient to change behavior, such as take better care of themselves, seek healthcare providers, etc. This is patient activation.
Davies: Social media has made patients not only recipients of messages but also communicators. They are activists, ambassadors, citizen journalists.
Russo: Social media is great and innovative, but curious how next app is going to get patient activation and its impact.

Key Highlights

Bill Silberg, Director of Communications, Patient-Centered Outcomes Research Institute (views are his own and not necessarily those of PCORI)

Affordable Care Act.
Why PCORI? Research hasn’t answered many questions that patients face.
PCORI has three strategic goals: increase quantity, quality and timelessness of research information; speed the implementation and use of evidence; influence research funded by others.
PCORI partners with patients on their communications efforts by featuring patient and caregiver stories on their website.
Lesson learned: Sometimes you need to just “shut up and listen.”

Key Highlights

Regulations

Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc.

(Pew Research)
Risk of using an internet-connected device liked Google Glass is security and privacy of patient data risks.
If you employ technology, how do you protect it from leaking out? How do you protect frontline staff from themselves?
If you are going to allow frontline staff to use social media, then you need to create an appropriate policy. This may take six months.
Here’s an action plan for social media compliance: protect patient info; keep adequate records; create an appropriate use policy and train employees; create content strategy; supervise and monitor.

Key Highlights

Partner to Define Engagement Goals

Todd Kolm, Senior VP of Strategy and Insights at WEGO Health moderated a discussion with patient influencer MarlaJan DeFusco and Pfizer communications expert Carrie Goldstein.

kind of medicines they are taking. It is important for them to know how the medicine will affect them.
Defusco: Take the time to educate healthcare and pharmaceutical professionals, and that would really help patients.
DeFusco: Patients with chronic illnesses get lost in the transition between childhood and adulthood.

Within3

companies, the need for insight from an expanding set of stakeholders is a reality.
The patient perspective needs to be deeply ingrained into any healthcare strategy.

Key Highlights

Konrad, VP healthcare initiatives, Rite Aid

wellness initiatives.
Rite Aid’s goal with its wellness programs is to improve outcomes and reduce costs.
It came up with the Health Alliance program to help interact with patients.
The Health Alliance program is getting rave reviews from patients and physicians.

Key Highlights

journalists connect with expert sources. To read more from Polina, check out her blog on ProfNet Connect.