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GET TO KNOW FITBIT IN JUST 7 SLIDES презентация
Содержание
- 1. GET TO KNOW FITBIT IN JUST 7 SLIDES
- 2. What does Fitbit do? Fitbit makes a
- 3. Hardware sales: Fitbit makes nearly all of
- 4. The company has successfully increased unit shipments
- 5. Premium subscriptions: Fitbit also sells access to
- 6. Revenue of $409.3 million, a 168% increase
- 7. Fitbit recently debuted its new Blaze smart
- 8. Fitbit is facing increased competition from the
- 9. The next billion-dollar iSecret
What does Fitbit do? Fitbit makes a slew of wearable fitness trackers, including wrist bands, smartwatches, and devices that clip onto clothing. The devices can track a range of metrics, including
Слайд 2What does Fitbit do?
Fitbit makes a slew of wearable fitness trackers,
including wrist bands, smartwatches, and devices that clip onto clothing. The devices can track a range of metrics, including steps, distance, calories burned, active minutes, distance, sleep, and heart rate. The company also makes its own mobile apps for tracking fitness data.
Image source: Fitbit.
Слайд 3Hardware sales: Fitbit makes nearly all of its revenue — more
than 99% — from sales of its devices. The company brought in $409 million in revenue in Q3 2015, a 168% increase from the year-ago quarter.
Data source: Fitbit SEC filings.
Fitbit’s key segments
Слайд 4The company has successfully increased unit shipments over the past couple
of years, solidifying itself as a leader in the wearable tech space. FitBit shipped 4.8 million devices in Q3 2015 and took 22% of the wearable tech market. While Apple followed closely behind with 18% and Xiaomi took 17%.
Data source: Fitbit and IDC.
Fitbit’s key segments
Слайд 5Premium subscriptions: Fitbit also sells access to detailed fitness tracking through
its premium subscriptions, but the segment contributes less than 1% to the company’s total revenues. Fitbit admits it needs to increase revenue in this space, saying “Our inability to successfully sell and market our premium services could deprive us of a potentially significant source of revenue in the future.”
Fitbit’s key segments
Source: Fitbit.
Слайд 6Revenue of $409.3 million, a 168% increase year-over-year.
GAAP net income per
share of $0.19.
U.S. sales accounted for 66% of Q3 revenue, and U.S. revenue grew 130% year-over-year.
The Q3 non-GAAP gross margin, adjusted for international currency impact, was 50.8%.
Fitbit expects full-year revenue in the range of $1.77 to $1.80 billion.
U.S. sales accounted for 66% of Q3 revenue, and U.S. revenue grew 130% year-over-year.
The Q3 non-GAAP gross margin, adjusted for international currency impact, was 50.8%.
Fitbit expects full-year revenue in the range of $1.77 to $1.80 billion.
Q3 2015
How Fitbit performed in the most recent quarter
Source: Fitbit.
Слайд 7Fitbit recently debuted its new Blaze smart fitness watch, which is
the company’s first device with a touchscreen, color LCD. The device is likely an attempt convince consumers that the company can compete in both the fitness tracker and smartwatch space. Unfortunately, Fitbit investors didn't respond well to the Blaze, and pushed the company’s stock price down following the announcement.
Source: Fitbit.
Слайд 8Fitbit is facing increased competition from the Apple Watch. Apple is
expected to lead the wearable tech market soon and is already closing in on Fitbit’s market share dominance. Additionally, smartwatches (and not fitness trackers) are expected to drive wearable tech growth over the next few years, which means Fitbit will need its Blaze and other smartwatch pursuits to pay off soon.
Source: Fitbit.
Слайд 9
The next billion-dollar iSecret
The world's biggest tech company forgot to show
you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here.
