UX in Healthcare when patients are human презентация

Kathryn E. Campbell Managing Partner, Primitive Spark

Слайд 1UX in Healthcare
when patients are human
LA UX Healthcare Meetup Series
6/11/14


Слайд 2
Kathryn E. Campbell
Managing Partner, Primitive Spark


Слайд 3
Kathryn E. Campbell
Managing Partner, Primitive Spark

User Experience Professionals Association
Board of Directors


Слайд 4
why do patients resist adherence to protocols that will

help them?!


Слайд 5
why do people resist being told what to do?


Слайд 8Stupid


Слайд 9Stupid
Poor


Слайд 10Uninsured
Stupid
Poor


Слайд 13Vaccine Promotion Messaging


Слайд 15Four strategies used to convince parents that vaccination is safe and

that there is no link between vaccination and autism:

Correcting false claims with facts
Describing disease risks to unvaccinated children
Disease narrative/”True Story”
Disease images

Vaccine Promotion Messaging


Слайд 16Four strategies used to convince parents that vaccination is safe and

that there is no link between vaccination and autism:

Correcting false claims with facts
Describing disease risks to unvaccinated children
Disease narrative/”True Story”
Disease images

Vaccine Promotion Messaging


Слайд 17“False beliefs, it turns out, have … to do with self-identity:

What kind of person am I, and what kind of person do I want to be? ”

Stephan Lewandowsky, researcher on misinformation and false beliefs


Слайд 18
let’s try something together


Слайд 20Do you use:


UX Toolkit


Слайд 21Do you use:

Personas?
UX Toolkit


Слайд 22Do you use:

Personas?
User stories?
UX Toolkit


Слайд 23Do you use:

Personas?
User stories?
User Experience Journeys?
UX Toolkit


Слайд 24Patient Experience Journeys
PM 360 pharmaceutical marketers


Слайд 25The user’s experience doesn’t begin with a website or app…


Слайд 26But with the narrative they create about their condition


I’m going to

prescribe some medication, but you also need to make some changes

I’m not normal. Who will want to be around me? My life will never be the same.


Слайд 27Empowering users may hold the key


Слайд 28Empowering users may hold the key
Co-creating goals and plans


Слайд 29Empowering users may hold the key
Positive feedback loops
Co-creating goals and plans


Слайд 30
thank you!


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