5 Tips for Gaining Traction in the Healthcare IT Market
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5 Tips for Gaining Traction in the Healthcare IT Market презентация
Содержание
- 1. 5 Tips for Gaining Traction in the Healthcare IT Market
- 2. #1 Understand the nuances of the addressable market
- 3. Sizing the Healthcare Market Healthcare Establishments 6,166
- 4. Top Strategic Priorities of Healthcare Providers
- 5. #2 Understand how healthcare providers manage the IT function and find an opening
- 6. Healthcare Providers Mostly Satisfied with Their Technology,
- 7. Voice of the Customer [Healthcare Providers]
- 8. #3 EHR opportunities shifting from deployment to optimization
- 9. EHR Adoption Makes Headway 78% 57% EHR
- 10. Improving EHR Satisfaction Rates Other Mentions: Tailored
- 11. Healthcare Providers Perceptions of Most Challenging Aspects
- 12. #4 mHealth is here: build
- 13. mHealth Moves from Concept to Reality Source:
- 14. Mobility Solutions to Help the Progression Towards
- 15. #5 Despite sluggish progress, communications opportunities poised for growth
- 16. Changing Dynamics of how Healthcare Providers Communicate
- 17. Telehealth Comes to Life? Healthcare Provider Self-report
- 18. Thank You Tim Herbert therbert@comptia.org @timjherbert 20-Minute #ChannelByte
#1 Understand the nuances of the addressable market
Слайд 120-Minute #ChannelByte
Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. |
CompTIA.org
Слайд 3Sizing the Healthcare Market
Healthcare Establishments
6,166
Hospitals*
162,140
Outpatient, psychiatric, nursing homes, etc.
475,545
Offices of physicians,
dentists
*does not include government hospitals, such as VA facilities
4.5m
Healthcare Sector Employment
2.7m
943k
428k
140k
(aka the user base)
659k
Source: EMSI | U.S. Census
Слайд 4Top Strategic Priorities of Healthcare Providers
Reduce operational or overhead costs
Increase
staff productivity
Implement/Improve workflow efficiencies
Grow practice/Find new revenue opportunities
1
2
3
4
5
Improve risk management and compliance
PATIENT CARE
PATIENT CARE
Possible solutions: cloud, managed print services
Possible solutions: mobility, collaboration/communication tools
Possible solutions: EHR, managed services
Possible solutions: analytics, marketing automation
Possible solutions: security, BC/DR
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 6Healthcare Providers Mostly Satisfied with Their Technology, but Room for Improvement
Exists
32%
IT managed exclusively
in-house
55%
Project-based use of IT firms
22%
Managed services engagement
Healthcare Practices Management of the IT Function
Very satisfied
Mostly satisfied
Contributing Factors to Dissatisfaction
Learning curve with new devices, applications
Mismatch of needs and expectations
User experience
Interoperability issues
Reliability / inconsistency
Rating of Satisfaction with IT Systems, Devices and Applications
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 7Voice of the Customer [Healthcare Providers]
Examples of comments directed toward IT
firms for how to improve
Speed
Proactive / Reliable
Specialized Expertise
Education / Listening
“Improved speed with which they resolve issues. Better ability to keep software and equipment up to date.”
“Reliability and a more proactive approach to problems.”
“It would be helpful if the IT/tech was specialized in our industry and more familiar with the changes and demands that occur quite frequently.”
“Better explanation of what is being done and education regarding the equipment.”
“The IT staff are generally very efficient, but it would help if they would listen more to needs of users.”
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 9EHR Adoption Makes Headway
78%
57%
EHR Adoption Among Office-based Physicians
Source: CDC/NCHS National Ambulatory
Medical Care survey, Electronic Health Records survey
Basic EHR
More Comprehensive EHR
Rating of EHR Implementation Process
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 10Improving EHR Satisfaction Rates
Other Mentions:
Tailored more towards needs of physicians; Scalability;
Lower operational costs; Ability to add features; Lower investment in infrastructure (e.g. servers); Better security and data protection
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 11Healthcare Providers Perceptions of Most Challenging Aspects of Stage 1 Meaningful
Use
Capability to exchange key clinical information among providers
Maintaining up-to-date problem list of current or active diagnoses
e-Prescribing
Patient clinical visit summary
1
2
3
4
5
Clinical decision support
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 13mHealth Moves from Concept to Reality
Source: CompTIA’s 2013 Healthcare Insights &
Opportunities study
Healthcare Provider Usage
Слайд 14Mobility Solutions to Help the Progression Towards Optimization
Source: CompTIA’s 2013 Healthcare
Insights & Opportunities study
Слайд 16Changing Dynamics of how Healthcare Providers Communicate with Patients
84% of healthcare
providers rate improving communications with patients a high or mid-level priority
Source: CompTIA’s 2013 Healthcare Insights & Opportunities study
Слайд 17Telehealth Comes to Life?
Healthcare Provider Self-report following of Telehealth Developments
Source:
CompTIA’s 2013 Healthcare Insights & Opportunities study
