Crowdfunding for Mental Health Initiatives: A Guide to Campaign Success презентация

What is crowdfunding? The practice of funding a project or venture by collecting [typically small] monetary contributions from a large number of people via the Internet, and most often via

Слайд 1Crowdfunding for Mental Health Initiatives:
A Guide to Campaign Success
with your guide,

Dese’Rae L. Stage!

Слайд 2


Слайд 10What is crowdfunding?
The practice of funding a project or venture by

collecting [typically small]
monetary contributions from a large number of people via
the Internet, and most often via a rewards-based system.

“Crowdfunding” coined in 2005 by Michael Sullivan

First crowdfunded campaign in 1997: fans raised funds for British band
Marillion to go on tour

Fun facts:


Слайд 11Crowdfunding (cont.):
In 2013, the crowdfunding industry brought in
over $5.1

billion worldwide

2012: Over 450 crowdfunding platforms in existence—but
only a few widely trusted

Can be used for: arts-based projects, programs,
conference attendance, trainings, and pretty much
anything you can think of (including ongoing support)!


Слайд 13 No eligibility criteria, just don’t violate TOS
(no violence, discrimintation,

or sexually explicit content)

No application process

Option of flexible or fixed funding:
if you choose flexible, you keep the funds raised,
but pay a higher fee;
if you choose fixed, it’s all or nothing

Fees between 3-14%

25% discount on fees for 501(c)(3) orgs

Rewards-based program for funders

Indiegogo Playbook: guidelines for campaigning and contributing
http://go.indiegogo.com/playbook

Слайд 14 No eligibility criteria—mainly used for personal fundraising,
including medical expenses,

education costs, volunteer
programs, events, funerals, memorials

Can be used to raise money for nonprofits

Option for All-or-Nothing (fixed funding) campaign

Not time limited, like other crowdfunding platforms

Fees 6.75-9.25% — charity funding has highest fee

Want more information on how it works?
http://gofundme.com/tour

Слайд 16Eligibility criteria: Product-based projects with clear end goals—
a book, a record,

a prototype for a tech gadget, a game

No charity fundraising

Application process = quality control

Rewards-based program

Fees between 8-10%

Time-limited—90 days max

Creator Handbook:
http://www.kickstarter.com/help/handbook

Слайд 18Before:

Research, research, research!

Creator Handbook:
http://www.kickstarter.com/help/handbook

Look at successful projects similar to the one

you’re planning on
creating. See what kind of funding they shot for and what they
ended up with.

Слайд 19Start thinking about your campaign:

What do you want to do?

Why do

you want to do it?

Why is it important?

How are you going to do it?

Why is this worth funding?

Слайд 20WRITE IT OUT!
(Don’t forget to mention what happens if you don’t

raise 100% of the funds!)

Слайд 21Rewards:

Make your minimum tier $1.

The $25 reward tier is the most

popular—make this one GOOD.

You can “stack” rewards or create unique groupings to give your
backers more choices.

Always include a huge, over the top reward. You never know what
might happen.

Слайд 23Before:

Research, research, research!

Kickstarter School: http://kickstarter.com/help/school

Look at successful projects similar to the

one you’re planning on creating.
See what kind of funding they shot for and what they ended up with.

Start out with the minimum you’ll need to get the project off the ground,
then what your utmost ideal would be. Aim for the middle.

Слайд 24It’s time to talk
about your budget:
What do you need
to make

it work?

Слайд 25Transparency is KEY!


Слайд 26The video is very important:

You have about 3 minutes to cover

all the
ground you cover on the Kickstarter page
in a way that is compelling AND visually appealing.

Слайд 28Launch: Set your launch date in advance,
and do it when

people are active on the web.

Duration: You have up to 90 days;
most successful campaigns are only 30
days long.


Слайд 29You NEED
social media to
SUCCEED.
Facebook and Twitter are MANDATORY. No exceptions.
Afraid of

Twitter? Start here: http://bit.ly/hollisteachestwitter

Слайд 30Write a press release.
Include information about your project
and your launch date.

Target
only pertinent outlets and writers.

Flattery won’t hurt anybody’s feelings.

Слайд 31kicktraq.com
Kicktraq is a Kickstarter campaign analytics tool
that allows you to

follow the progress of specific
campaigns, including projections while a campaign
is live, and to research finished campaigns.

Слайд 32During:

Launch day is a BIG DAY. Get excited. Pump people up.

Thank

everyone.

Social media is still your friend, even if you hate it.

Be seen. Plan a fundraising event.

Daily goals help keep momentum.

Clear your schedule. Treat it like a job.

Слайд 33After:

Pat yourself on the back for a job well done (yes,

even if your
campaign isn’t successful—you will have learned a lot).

Take a nap.

Thank everybody.

Look at your budget again.

Produce and ship rewards as quickly as humanly possible!

Слайд 34Eligibility criteria—shareable content, like music videos, YouTube videos,
webcomics, blogs, indie games,

articles, photography, etc.

No application process

Ongoing funding—funders pledge on a per-piece or monthly basis

Rewards-based

Fees 9%

FAQ: http://www.patreon.com/faq

Слайд 36Dese’Rae L. Stage
livethroughthis.org
des@livethroughthis.org
@deseraestage or @lttphoto
_livethroughthis_


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