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Crowdfunding for Mental Health Initiatives: A Guide to Campaign Success презентация
Содержание
- 1. Crowdfunding for Mental Health Initiatives: A Guide to Campaign Success
- 10. What is crowdfunding? The practice of funding
- 11. Crowdfunding (cont.): In 2013, the crowdfunding
- 13. No eligibility criteria, just don’t violate
- 14. No eligibility criteria—mainly used for personal
- 16. Eligibility criteria: Product-based projects with clear end
- 18. Before: Research, research, research! Creator
- 19. Start thinking about your campaign: What
- 20. WRITE IT OUT! (Don’t forget to mention
- 21. Rewards: Make your minimum tier $1.
- 23. Before: Research, research, research! Kickstarter
- 24. It’s time to talk about your budget:
- 25. Transparency is KEY!
- 26. The video is very important: You
- 28. Launch: Set your launch date in advance,
- 29. You NEED social media to SUCCEED. Facebook
- 30. Write a press release. Include information about
- 31. kicktraq.com Kicktraq is a Kickstarter campaign analytics
- 32. During: Launch day is a BIG
- 33. After: Pat yourself on the back
- 34. Eligibility criteria—shareable content, like music videos, YouTube
- 36. Dese’Rae L. Stage livethroughthis.org des@livethroughthis.org @deseraestage or @lttphoto _livethroughthis_
What is crowdfunding? The practice of funding a project or venture by collecting [typically small] monetary contributions from a large number of people via the Internet, and most often via
Слайд 10What is crowdfunding?
The practice of funding a project or venture by
collecting [typically small]
monetary contributions from a large number of people via
the Internet, and most often via a rewards-based system.
monetary contributions from a large number of people via
the Internet, and most often via a rewards-based system.
“Crowdfunding” coined in 2005 by Michael Sullivan
First crowdfunded campaign in 1997: fans raised funds for British band
Marillion to go on tour
Fun facts:
Слайд 11Crowdfunding (cont.):
In 2013, the crowdfunding industry brought in
over $5.1
billion worldwide
2012: Over 450 crowdfunding platforms in existence—but
only a few widely trusted
Can be used for: arts-based projects, programs,
conference attendance, trainings, and pretty much
anything you can think of (including ongoing support)!
2012: Over 450 crowdfunding platforms in existence—but
only a few widely trusted
Can be used for: arts-based projects, programs,
conference attendance, trainings, and pretty much
anything you can think of (including ongoing support)!
Слайд 13 No eligibility criteria, just don’t violate TOS
(no violence, discrimintation,
or sexually explicit content)
No application process
Option of flexible or fixed funding:
if you choose flexible, you keep the funds raised,
but pay a higher fee;
if you choose fixed, it’s all or nothing
Fees between 3-14%
25% discount on fees for 501(c)(3) orgs
Rewards-based program for funders
Indiegogo Playbook: guidelines for campaigning and contributing
http://go.indiegogo.com/playbook
No application process
Option of flexible or fixed funding:
if you choose flexible, you keep the funds raised,
but pay a higher fee;
if you choose fixed, it’s all or nothing
Fees between 3-14%
25% discount on fees for 501(c)(3) orgs
Rewards-based program for funders
Indiegogo Playbook: guidelines for campaigning and contributing
http://go.indiegogo.com/playbook
Слайд 14 No eligibility criteria—mainly used for personal fundraising,
including medical expenses,
education costs, volunteer
programs, events, funerals, memorials
Can be used to raise money for nonprofits
Option for All-or-Nothing (fixed funding) campaign
Not time limited, like other crowdfunding platforms
Fees 6.75-9.25% — charity funding has highest fee
Want more information on how it works?
http://gofundme.com/tour
programs, events, funerals, memorials
Can be used to raise money for nonprofits
Option for All-or-Nothing (fixed funding) campaign
Not time limited, like other crowdfunding platforms
Fees 6.75-9.25% — charity funding has highest fee
Want more information on how it works?
http://gofundme.com/tour
Слайд 16Eligibility criteria: Product-based projects with clear end goals—
a book, a record,
a prototype for a tech gadget, a game
No charity fundraising
Application process = quality control
Rewards-based program
Fees between 8-10%
Time-limited—90 days max
Creator Handbook:
http://www.kickstarter.com/help/handbook
No charity fundraising
Application process = quality control
Rewards-based program
Fees between 8-10%
Time-limited—90 days max
Creator Handbook:
http://www.kickstarter.com/help/handbook
Слайд 18Before:
Research, research, research!
Creator Handbook:
http://www.kickstarter.com/help/handbook
Look at successful projects similar to the one
you’re planning on
creating. See what kind of funding they shot for and what they
ended up with.
creating. See what kind of funding they shot for and what they
ended up with.
Слайд 19Start thinking about your campaign:
What do you want to do?
Why do
you want to do it?
Why is it important?
How are you going to do it?
Why is this worth funding?
Why is it important?
How are you going to do it?
Why is this worth funding?
Слайд 21Rewards:
Make your minimum tier $1.
The $25 reward tier is the most
popular—make this one GOOD.
You can “stack” rewards or create unique groupings to give your
backers more choices.
Always include a huge, over the top reward. You never know what
might happen.
You can “stack” rewards or create unique groupings to give your
backers more choices.
Always include a huge, over the top reward. You never know what
might happen.
Слайд 23Before:
Research, research, research!
Kickstarter School: http://kickstarter.com/help/school
Look at successful projects similar to the
one you’re planning on creating.
See what kind of funding they shot for and what they ended up with.
Start out with the minimum you’ll need to get the project off the ground,
then what your utmost ideal would be. Aim for the middle.
See what kind of funding they shot for and what they ended up with.
Start out with the minimum you’ll need to get the project off the ground,
then what your utmost ideal would be. Aim for the middle.
Слайд 26The video is very important:
You have about 3 minutes to cover
all the
ground you cover on the Kickstarter page
in a way that is compelling AND visually appealing.
ground you cover on the Kickstarter page
in a way that is compelling AND visually appealing.
Слайд 28Launch: Set your launch date in advance,
and do it when
people are active on the web.
Duration: You have up to 90 days;
most successful campaigns are only 30
days long.
Слайд 29You NEED
social media to
SUCCEED.
Facebook and Twitter are MANDATORY. No exceptions.
Afraid of
Twitter? Start here: http://bit.ly/hollisteachestwitter
Слайд 30Write a press release.
Include information about your project
and your launch date.
Target
only pertinent outlets and writers.
Flattery won’t hurt anybody’s feelings.
only pertinent outlets and writers.
Flattery won’t hurt anybody’s feelings.
Слайд 31kicktraq.com
Kicktraq is a Kickstarter campaign analytics tool
that allows you to
follow the progress of specific
campaigns, including projections while a campaign
is live, and to research finished campaigns.
campaigns, including projections while a campaign
is live, and to research finished campaigns.
Слайд 32During:
Launch day is a BIG DAY. Get excited. Pump people up.
Thank
everyone.
Social media is still your friend, even if you hate it.
Be seen. Plan a fundraising event.
Daily goals help keep momentum.
Clear your schedule. Treat it like a job.
Social media is still your friend, even if you hate it.
Be seen. Plan a fundraising event.
Daily goals help keep momentum.
Clear your schedule. Treat it like a job.
Слайд 33After:
Pat yourself on the back for a job well done (yes,
even if your
campaign isn’t successful—you will have learned a lot).
Take a nap.
Thank everybody.
Look at your budget again.
Produce and ship rewards as quickly as humanly possible!
campaign isn’t successful—you will have learned a lot).
Take a nap.
Thank everybody.
Look at your budget again.
Produce and ship rewards as quickly as humanly possible!
Слайд 34Eligibility criteria—shareable content, like music videos, YouTube videos,
webcomics, blogs, indie games,
articles, photography, etc.
No application process
Ongoing funding—funders pledge on a per-piece or monthly basis
Rewards-based
Fees 9%
FAQ: http://www.patreon.com/faq
No application process
Ongoing funding—funders pledge on a per-piece or monthly basis
Rewards-based
Fees 9%
FAQ: http://www.patreon.com/faq
Слайд 36Dese’Rae L. Stage
livethroughthis.org
des@livethroughthis.org
@deseraestage or @lttphoto
_livethroughthis_
