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Mass media презентация
Содержание
- 1. Mass media
- 2. Getting information is one of the necessities
- 3. That’s why the mankind can’t do without
- 4. First printed in 1737,
- 5. The daily circulation of papers in Britain
- 6. Paperboys and papergirls deliver the news
- 7. Newspapers in Great Britain are of
- 8. A quality paper is a serious national
- 9. The quality papers are the “Times”,
- 10. Popular papers contain brief news reports, sensational
- 11. Popular papers the “Daily Mail”,
- 12. The difference between the tabloids and the
- 13. The Guardian,
- 14. Although newspapers are normally associated with a
- 15. People choose the newspaper that they read
- 16. The Times did not formerly have one
- 17. Besides there are 9 national
- 18. There are thousands of weekly and
- 19. Punch – a weekly magazine known for its humorous articles and its literary criticism.
- 20. Agony column – a part of a
- 21. Agony aunt – a woman who gives
- 22. Annual – a book or magazine published
- 23. Editorial (leader, leading article) – an article
- 24. Feature – a special long article in a newspaper or magazine
- 25. Gossip column – a regular feature in
- 26. Personal column – a part of newspaper
- 27. Newshound – a very eager newspaper reporter
- 28. Fleet Street – a street in central
- 29. The fourth estate – a term for
- 30. TELEVISION Britain’s first regular television service
- 31. In 1955 Independent Television (ITV) began transmitting,
- 32. In the UK there are 5
- 33. BBC News Information programs Documentaries Plays Films
- 34. Both the BBC and ITV broadcast
- 35. The BBC is the UK's publicly funded
- 36. Blind Date, the title of a popular
- 37. Candid Camera, a television program in which
- 38. Come Dancing, a British television program in
- 39. Coronation Street, one of the most popular
- 40. Crossroads, a popular television series on ITV
- 41. Jackanory, a popular British television show in which well-known actors read favourite children’s stories.
- 42. Mastermind, a weekly television program in which
- 43. Songs of Praise, a well-known Sunday evening
- 44. Spitting Image, a British television programs in
- 45. That is Your Life, a series of
- 46. University Challenge, a very difficult quiz show
- 47. STV – Scottish Television TSW – Television
- 48. Radio in the UK is dominated
- 49. The British Broadcasting Company (BBC) was founded
- 50. Although the chairman and governors of the
- 51. Radio 1 – rock and pop music
- 52. Apart from the national programs the BBC
- 53. Broadcast on local radio concentrate on local
- 54. BBC – British Broadcasting Company ILR –
Getting information is one of the necessities of a human being. We can learn about the world by reading newspapers, listening to the radio, watching the TV,
Слайд 2Getting information is one of the necessities of a human being.
We can learn about the world by
reading newspapers,
listening to the radio,
watching the TV,
using the Internet.
Слайд 4First printed in 1737,
The News Letter from Belfast, is the oldest known English-language daily newspaper still in publication today.
Punch – a weekly magazine known for its humorous articles and its literary criticism.
Punch – a weekly magazine known for its humorous articles and its literary criticism.
Слайд 5The daily circulation of papers in Britain is over
14 million
copies.
The British buy more newspapers per head than people in most other western countries.
Papers appeal to people with varying tastes and interests.
The British buy more newspapers per head than people in most other western countries.
Papers appeal to people with varying tastes and interests.
Слайд 6Paperboys and papergirls deliver the news
to over 60 per cent
of British families every morning.
Слайд 7Newspapers in Great Britain are of
2
main types:
quality papers
or broadsheets and
popular papers or tabloids that are half the size of broadsheet.
popular papers or tabloids that are half the size of broadsheet.
Слайд 8A quality paper is a serious national paper that aims at
the educated reader.
Quality papers contain detailed news coverage and comment, authoritative editorials, a wide range of topical articles written by experts in their field, arts and literary reviews and much professional advertising.
Quality papers contain detailed news coverage and comment, authoritative editorials, a wide range of topical articles written by experts in their field, arts and literary reviews and much professional advertising.
Слайд 9The quality papers are
the “Times”,
the “Guardian”,
the “Independent”,
the
“Daily Telegraph”
the “Financial Times”.
the “Financial Times”.
Слайд 10Popular papers contain brief news reports, sensational stories about the private
lives of famous people and a large numbers of photographs. Importance is also given to entertaining features such as cartoons and contests.
Слайд 12The difference between the tabloids and the broadsheets are breaking down.
Broadsheets now realize that tabloids are easier to read and hold. (a broadsheet newspaper is double the size of a tabloid newspaper).
Слайд 13The Guardian,
a broadsheet, now has a tabloid section. Many of the broadsheets now have stories about famous people. Tabloids used to be cheaper than broadsheets.
Слайд 14Although newspapers are normally associated with a particular viewpoint, either of
the right or the left, most of the papers have no formal links with political parties.
Слайд 15People choose the newspaper that they read according to their own
political beliefs.
Most of the papers are right-wing.
These are
the Daily Telegraph,
the Daily Express,
Daily Mail,
Daily Star,
Sun,
Today.
Most of the papers are right-wing.
These are
the Daily Telegraph,
the Daily Express,
Daily Mail,
Daily Star,
Sun,
Today.
Слайд 16The Times did not formerly have one strong political view but
it is now more right-wing.
The Guardian is slightly left-wing.
The Independent is centre.
The Financial Times which is printed on pink paper does not deal directly with political issues, but reports on business and financial news.
The Daily Mirror is left-wing.
The Guardian is slightly left-wing.
The Independent is centre.
The Financial Times which is printed on pink paper does not deal directly with political issues, but reports on business and financial news.
The Daily Mirror is left-wing.
Слайд 17 Besides there are
9
national papers
published on Sundays.
Most of
“Sundays” contain “colour supplements” – separate color magazines which contain photographically-illustrated feature articles. There is also many regional papers – usually evening papers of weeklies.
Слайд 18There are thousands of
weekly and monthly magazines
in Britain.
They
can be divided into 4 main categories:
Special magazines – PC Weekly
General magazines – Radio Times
Women’s magazines
Teenage magazines – Just Seventeen, Smash Hits, Shout, TV Hits
Special magazines – PC Weekly
General magazines – Radio Times
Women’s magazines
Teenage magazines – Just Seventeen, Smash Hits, Shout, TV Hits
Слайд 20Agony column – a part of a newspaper containing letters from
readers about their personal problems
Слайд 21Agony aunt – a woman who gives advice to readers in
an agony column of a newspaper. Famous agony aunts in Britain are Marjorie Proops and Claire Rayner.
Слайд 22Annual – a book or magazine published once a year, usually
just before Christmas (for the following year)
Слайд 23Editorial (leader, leading article) – an article in a newspaper giving
the paper’s opinions on a matter, rather than reporting information.
Слайд 25Gossip column – a regular feature in a newspaper or magazine
in which the latest news and rumors about people in the public eye are given
Слайд 26Personal column – a part of newspaper that gives or asks
for massages, information about particular people. People can also advertise in the personal column to find a person to start a relationship with
Слайд 27Newshound – a very eager newspaper reporter who is always looking
for new stories
Newsvendor – a person who sells newspapers
Newsvendor – a person who sells newspapers
Слайд 28Fleet Street – a street in central London where until recently
many national newspapers had their editorial offices.
The name comes from the river Fleet now running underground into the Thames.
The name comes from the river Fleet now running underground into the Thames.
Слайд 30TELEVISION
Britain’s first regular television service opened in 1932, when the
British Broadcasting Corporation (BBC) began transmitting four late-night programs a week. The development of television was interrupted by the Second World War, but resumed after it, making its first real impact in 1953 when the BBC televised the coronation of Queen Elizabeth II.
Слайд 31In 1955 Independent Television (ITV) began transmitting, at first only in
the London area. Unlike the BBC which funded its broadcasting with the revenue from radio and television licences, ITV derived its main income from the commercial advertising.
Слайд 32In the UK there are
5 major nationwide
television channels
BBC
One,
BBC Two,
ITV1,
Channel 4 and Five
The UK now also has a large number of digital terrestrial channels.
BBC Two,
ITV1,
Channel 4 and Five
The UK now also has a large number of digital terrestrial channels.
Слайд 33BBC
News
Information programs
Documentaries
Plays
Films
Light entertainment (comedies, quiz shows)
ITV’s schedule is pretty the same
except the fact that it is round the clock.
Слайд 34Both the BBC and ITV broadcast
educational programs, including broadcasts for
schools. The BBC also transmits programs for Open University students.
Слайд 35The BBC is the UK's publicly funded radio, television and internet
broadcasting corporation, and is the oldest and largest broadcaster in the world. It operates several television channels and radio stations in both the UK and abroad.
The BBC's international television news service, BBC World, is broadcast throughout the world and the BBC World Service radio network is broadcast in thirty-three languages globally.
The BBC's international television news service, BBC World, is broadcast throughout the world and the BBC World Service radio network is broadcast in thirty-three languages globally.
Слайд 36Blind Date, the title of a popular British television program in
which Cilla Black introduces people who choose an unseen partner for a blind date according to their answers to three less than serious questions.
Слайд 37Candid Camera, a television program in which ordinary people were secretly
filmed in amusing, difficult or embarrassing situations. People sometimes use the phrase “Smile – you are on Candid Camera!”
Слайд 38Come Dancing, a British television program in which couples and teams
compete in a ballroom dancing competition.
Слайд 39Coronation Street, one of the most popular and longest running British
television programs first broadcast in 1960. each episode of Coronation Street is watched by up to 19 million people.
Слайд 40Crossroads, a popular television series on ITV about the lives and
intrigues of the staff and guests in a motel in the Midlands. The program which is broadcast three times a week has been running since 1964.
Слайд 41Jackanory, a popular British television show in which well-known actors read
favourite children’s stories.
Слайд 42Mastermind, a weekly television program in which members of the public
compete to answer questions on general knowledge and on their own special subjects.
Слайд 43Songs of Praise, a well-known Sunday evening program in which hymns
are sung by people in different churches around Britain
Слайд 44Spitting Image, a British television programs in which rubber models of
well-known people act out recent news or political events in a humorous way
Слайд 45That is Your Life, a series of British television programs. In
each program the life story of a famous person is retold with the help of specially invited former colleagues, friends and members of his family. The guest himself, although the star in program is told nothing in advance about it, so it is a complete surprise.
Слайд 46University Challenge, a very difficult quiz show on British television, played
by students from universities and colleges.
Слайд 47STV – Scottish Television
TSW – Television South West
ITV – Independent Television
ITN
– Independent Television News
TVS – Television South
LWT – London Weekend Television
S4C – Sianel Four Channel (Welsh channel)
TVS – Television South
LWT – London Weekend Television
S4C – Sianel Four Channel (Welsh channel)
Слайд 48Radio in the UK
is dominated by
BBC Radio,
which operates
10 national networks and over 40 local radio stations.
The most popular radio station is BBC Radio 2, closely followed by BBC Radio 1.
There are also many hundreds of mainly local commercial radio stations across the country offering a variety of music or talk formats.
The most popular radio station is BBC Radio 2, closely followed by BBC Radio 1.
There are also many hundreds of mainly local commercial radio stations across the country offering a variety of music or talk formats.
Слайд 49The British Broadcasting Company (BBC) was founded in 1927 as an
independent public corporation. There is no advertising on BBC radio. It is not required to make a profit and its income comes almost entirely from the sale of television licences which everyone who owns a television has to buy.
Слайд 50Although the chairman and governors of the BBC are appointed by
the monarchs on the advice of the government, the government has no control over the BBC’s broadcasting policy.
Слайд 51Radio 1 – rock and pop music
Radio 2 – pop music,
light entertainment and sports programs
Radio 3 – classical music, plays, talks, reading of short stories and poetry
Radio 4 – regular news bulletins, reports, plays, documentaries, quiz show, live broadcast of important events
Radio 5 – educational and sports programs
Radio 3 – classical music, plays, talks, reading of short stories and poetry
Radio 4 – regular news bulletins, reports, plays, documentaries, quiz show, live broadcast of important events
Radio 5 – educational and sports programs
Слайд 52Apart from the national programs the BBC has
36 local radio
stations
in England and Channel Islands, and 6 regional services in Scotland, Wales and Northern Ireland.
in England and Channel Islands, and 6 regional services in Scotland, Wales and Northern Ireland.
Слайд 53Broadcast on local radio concentrate on local news and information together
with music, entertainment and educational broadcast. The public is able to take part in ‘phone-in’ programs.
Слайд 54BBC – British Broadcasting Company
ILR – Independent Local Radio
IBA – Independent
Broadcasting Authority
IRN – Independent Radio News
IRN – Independent Radio News
