Examples from nonprofits that are using social media effectively;
Simple ways to use social media to connect with stakeholders, donors and community supporters.
#4GLearn @JuliaCSocial
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Using Social Media to Strengthen Donor Relationships презентация
Содержание
- 9. Takeaways From Today Why you need to
- 10. The Bad News… Donor retention is at
- 11. The Reality We are dealing with 5
- 12. MYTH: Older Donors Are Not Online Boomers
- 13. Your donors ages 74+ are the fastest-growing demographic on social networks.
- 14. The Good News… (Spring 2014) 98% of
- 15. The Good News… More than 7 in
- 16. The Reality #4GLearn @JuliaCSocial
- 17. 1) Bring donors into the kitchen. #4GLearn @JuliaCSocial
- 18. Get your ED on Twitter!
- 19. Transparent Leadership #4GLearn @JuliaCSocial
- 20. #4GLearn @JuliaCSocial
- 21. ANOTHER thing to do?! “The solution is
- 22. Showcase staff & interns #4GLearn @JuliaCSocial
- 23. Involve volunteers #4GLearn @JuliaCSocial
- 24. Use video! UNICEF USA – getting ready
- 25. Nonprofit Example of Excellence "We’re using social
- 26. 2) Acknowledge and thank. RINSE and REPEAT!
- 27. Use free/low cost graphics tools! Canva PicMonkey Etc. #4GLearn @JuliaCSocial
- 28. Be creative Diabetes UK – thank you!
- 29. Nonprofit Example of Excellence "We used Twitter
- 30. Let’s take a pause…
- 31. 3) Show the impact. Always show
- 32. Make them smile! Heal the Bay –
- 33. Make them think! Greenpeace USA – Sharing
- 34. Stay top of mind. Be where they
- 35. Nonprofit Example of Excellence "We’re using social
- 36. 4) Host an online event. G+ Hangouts
- 37. Google Hangouts Ghetto Film School in South
- 38. Tweet Chats Can host them monthly (a
- 39. Notes - Planning and Promotion Make sure
- 40. Ask your donors! What kind of online
- 41. Nonprofit Example of Excellence "We’re using social
- 42. My Two Cents You need to change
- 43. My Two Cents Think of using social
- 45. Resources JCSocialMarketing.com JohnHaydon.com BethKanter.org NPTechForGood.com #4GLearn @JuliaCSocial
- 46. Free E-Book #4GLearn @JuliaCSocial http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/
- 47. Questions? Twitter: @JuliaCSocial Facebook: www.facebook.com/ jcsocialmarketing Email: julia@jcsocialmarketing.com
Takeaways From Today Why you need to incorporate social media in your donor cultivation plans; Examples from nonprofits that are using social media effectively; Simple ways to use social media to
Слайд 9Takeaways From Today
Why you need to incorporate social media in your
donor cultivation plans;
Examples from nonprofits that are using social media effectively;
Simple ways to use social media to connect with stakeholders, donors and community supporters.
Examples from nonprofits that are using social media effectively;
Simple ways to use social media to connect with stakeholders, donors and community supporters.
Слайд 10The Bad News…
Donor retention is at an ALL TIME low.
70%
of all donors that nonprofits recruit into giving a gift never donate again to that organization!
Resource: AFP
Resource: AFP
#4GLearn @JuliaCSocial
Слайд 11The Reality
We are dealing with 5 distinct generations of donors
Generation Z
(Born 2001–Present, Currently Ages 13 and Younger)
Millennials (Born 1980–2000, Currently Ages 14–34)
Generation X (Born 1965–1979, Currently Ages 35–49)
Baby Boomers (Born 1946 –1964, Currently Ages 50–68)
Silent Generation (Born 1925–1945, Currently Age 69 and Older)
Resource: Nonprofit Tech for Good http://www.nptechforgood.com/2014/03/25/how-to-engage-5-generations-of-donors-and-supporters/
Millennials (Born 1980–2000, Currently Ages 14–34)
Generation X (Born 1965–1979, Currently Ages 35–49)
Baby Boomers (Born 1946 –1964, Currently Ages 50–68)
Silent Generation (Born 1925–1945, Currently Age 69 and Older)
Resource: Nonprofit Tech for Good http://www.nptechforgood.com/2014/03/25/how-to-engage-5-generations-of-donors-and-supporters/
#4GLearn @JuliaCSocial
Слайд 12MYTH: Older Donors Are Not Online
Boomers spend 19 hours a week
online.
71% use a social networking site daily with Facebook being the most popular.
36% of boomers ages 50 and over own a smartphone, and 32% own a tablet.
Resources: Nonprofit Tech for Good http://www.nptechforgood.com/2014/03/25/how-to-engage-5-generations-of-donors-and-supporters/
Pew Internet http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
71% use a social networking site daily with Facebook being the most popular.
36% of boomers ages 50 and over own a smartphone, and 32% own a tablet.
Resources: Nonprofit Tech for Good http://www.nptechforgood.com/2014/03/25/how-to-engage-5-generations-of-donors-and-supporters/
Pew Internet http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
#4GLearn @JuliaCSocial
73% of online adults use at least one social networking site daily!
Слайд 14The Good News…
(Spring 2014) 98% of charities and nonprofits surveyed are
using at least one form of social media.
97% using YouTube, 92% Facebook, 86% Twitter and 72% Pinterest.
81% said “raising awareness” is the main objective.
Source: http://www.emarketer.com/Article.aspx?R=1010946
97% using YouTube, 92% Facebook, 86% Twitter and 72% Pinterest.
81% said “raising awareness” is the main objective.
Source: http://www.emarketer.com/Article.aspx?R=1010946
#4GLearn @JuliaCSocial
Слайд 15The Good News…
More than 7 in 10 US charity and nonprofit
social media administrators found the channels useful for raising money!
1/3 of charities said it was VERY USEFUL for fundraising!
Just 11% said it wasn’t useful for fundraising.
Source: http://www.umassd.edu/cmr/
1/3 of charities said it was VERY USEFUL for fundraising!
Just 11% said it wasn’t useful for fundraising.
Source: http://www.umassd.edu/cmr/
#4GLearn @JuliaCSocial
Слайд 18Get your ED on Twitter!
#4GLearn @JuliaCSocial
https://twitter.com/UdiACLU
http://instagram.com/aclunj
Uses social media
to answer questions and comment on issues in the news.
Follow: https://twitter.com/farra/social-eds/members
Follow: https://twitter.com/farra/social-eds/members
Слайд 21ANOTHER thing to do?!
“The solution is to stop looking at social
media as another platform you have to learn—yet another responsibility—and start seeing it for what it can be instead: a personal toolbox for improving your practice of leadership.”
-- Alexandra Samuel, WSJ “Better Leadership Through Social Media”
http://online.wsj.com/news/articles/SB10001424052970203753704577255531558650636?mg=reno64-wsj
-- Alexandra Samuel, WSJ “Better Leadership Through Social Media”
http://online.wsj.com/news/articles/SB10001424052970203753704577255531558650636?mg=reno64-wsj
#4GLearn @JuliaCSocial
Слайд 24Use video!
UNICEF USA – getting ready for Trick-or-Treat
http://instagram.com/p/a8n0JVRNwE/
Behind-the-scenes of
law-making
https://vine.co/v/hB2n7uz7tLE
Protests as they happen
https://vine.co/v/b3TXLtA1uUw
National Geographic photographer’s backpack
http://instagram.com/p/a_MreqIVVp/
SF MOMA – Sneak Peek
http://instagram.com/p/azBsW8qdaO
https://vine.co/v/hB2n7uz7tLE
Protests as they happen
https://vine.co/v/b3TXLtA1uUw
National Geographic photographer’s backpack
http://instagram.com/p/a_MreqIVVp/
SF MOMA – Sneak Peek
http://instagram.com/p/azBsW8qdaO
#4GLearn @JuliaCSocial
Слайд 25Nonprofit Example of Excellence
"We’re using social media to show success—how we
are training women to sew in Uganda, or how we are building a water filter plant in Cambodia.
Our overall messaging is, stop the pity and be a champion.”
-- Bart Skorupa, Executive Director, Groundwork Opportunities
https://www.facebook.com/goworks
Our overall messaging is, stop the pity and be a champion.”
-- Bart Skorupa, Executive Director, Groundwork Opportunities
https://www.facebook.com/goworks
#4GLearn @JuliaCSocial
Слайд 262) Acknowledge and thank.
RINSE and REPEAT!
Always be thinking of NEW
ways you can thank donors publicly, using social media.
No strings attached!
No strings attached!
#4GLearn @JuliaCSocial
Слайд 28Be creative
Diabetes UK – thank you!
https://vine.co/v/b5tnVIVjt2M
Children’s Hospital Colorado Foundation –
thank you!
https://www.youtube.com/watch?v=dKoFwy9Ex3U
charity: water turns five years old, we want to thank you
https://www.youtube.com/watch?v=eCSvXMTe1oY
Great infographic – 6 ways to say THANK YOU on social media:
http://www.pinterest.com/pin/514536326148011483/
https://www.youtube.com/watch?v=dKoFwy9Ex3U
charity: water turns five years old, we want to thank you
https://www.youtube.com/watch?v=eCSvXMTe1oY
Great infographic – 6 ways to say THANK YOU on social media:
http://www.pinterest.com/pin/514536326148011483/
#4GLearn @JuliaCSocial
Слайд 29Nonprofit Example of Excellence
"We used Twitter as a way to thank
volunteers and people who donated to our cause.
Anytime we can engage with people who touch us, we do.”
-- Rev. Jeff Putthoff, Executive Director, Hopeworks ‘N Camden
https://twitter.com/hopeworkscamden
Anytime we can engage with people who touch us, we do.”
-- Rev. Jeff Putthoff, Executive Director, Hopeworks ‘N Camden
https://twitter.com/hopeworkscamden
#4GLearn @JuliaCSocial
Слайд 313) Show the impact.
Always show donors where their money is
going.
Make them smile when they see the results their gift helped achieve.
https://www.facebook.com/BostonChildrensHospital
Make them smile when they see the results their gift helped achieve.
https://www.facebook.com/BostonChildrensHospital
#4GLearn @JuliaCSocial
Слайд 32Make them smile!
Heal the Bay – why we do this work
http://instagram.com/p/a3e7XApAzZ/
charity:water – why we do this work
http://instagram.com/p/aye_2mGhNa/
Humane Society of New York – Parker the Cat
https://vine.co/v/bJ97ejgP1re
SCOTUS Gay Marriage Reactions
http://www.slate.com/articles/news_and_politics/politics/2013/06/send_us_your_scotus_gay_marriage_photo_and_video_reactions_with_the_hashtag.html
#4GLearn @JuliaCSocial
Слайд 33Make them think!
Greenpeace USA – Sharing knowledge
https://vine.co/v/bLqO5YDFwIW
Oxfam American – sexual
violence in the Congo
https://www.youtube.com/watch?v=5gnXe1jtmYA#t=29
Planned Parenthood Action – breaking news
https://www.facebook.com/PlannedParenthoodAction
https://www.youtube.com/watch?v=5gnXe1jtmYA#t=29
Planned Parenthood Action – breaking news
https://www.facebook.com/PlannedParenthoodAction
#4GLearn @JuliaCSocial
Слайд 34Stay top of mind.
Be where they are.
That means:
Facebook News
Feed.
Twitter feed.
Instagram stream.
Twitter feed.
Instagram stream.
#4GLearn @JuliaCSocial
Слайд 35Nonprofit Example of Excellence
"We’re using social media to show success—how we
are training women to sew in Uganda, or how we are building a water filter plant in Cambodia.
Our overall messaging is, stop the pity and be a champion.”
-- Bart Skorupa, Executive Director, Groundwork Opportunities
https://www.facebook.com/goworks
Our overall messaging is, stop the pity and be a champion.”
-- Bart Skorupa, Executive Director, Groundwork Opportunities
https://www.facebook.com/goworks
#4GLearn @JuliaCSocial
Слайд 364) Host an online event.
G+ Hangouts – up to 10 people/accounts
Google
Hangouts-On Air – unlimited
Record the Hangout-On Air
Publish on website and social media channels)
Record the Hangout-On Air
Publish on website and social media channels)
#4GLearn @JuliaCSocial
Слайд 37Google Hangouts
Ghetto Film School in South Bronx – Online MasterClass series,
connects great directors with aspiring filmmakers from around the world
The Dalai Lama Fellows in San Francisco – Peer-to-peer calls with fellows.
It Gets Better Project – Connect with donors and fundraisers.
Resource: http://philanthropy.com/article/How-Nonprofits-Are-Using/145129/
The Dalai Lama Fellows in San Francisco – Peer-to-peer calls with fellows.
It Gets Better Project – Connect with donors and fundraisers.
Resource: http://philanthropy.com/article/How-Nonprofits-Are-Using/145129/
#4GLearn @JuliaCSocial
Слайд 38Tweet Chats
Can host them monthly (a lot of work) or during
specific campaigns
Ask the ED or Board Chair questions.
Let donors know about Tweet Chats on issues that matter to them – even if you don’t run it!
#PovertyChat
#HealthChat
Ask the ED or Board Chair questions.
Let donors know about Tweet Chats on issues that matter to them – even if you don’t run it!
#PovertyChat
#HealthChat
#4GLearn @JuliaCSocial
Слайд 39Notes - Planning and Promotion
Make sure technology is WORKING.
Promotion beforehand.
Follow
up afterwards.
Helpful articles:
HOW TO: Host a Tweet Chat for Your Nonprofit: http://www.nptechforgood.com/2014/03/09/how-to-host-a-tweet-chat-for-your-nonprofit/
7 Ways for Nonprofits to Make the Most of Google Hangout: http://www.nten.org/articles/2013/7-ways-for-nonprofits-to-make-the-most-of-google-hangout
Helpful articles:
HOW TO: Host a Tweet Chat for Your Nonprofit: http://www.nptechforgood.com/2014/03/09/how-to-host-a-tweet-chat-for-your-nonprofit/
7 Ways for Nonprofits to Make the Most of Google Hangout: http://www.nten.org/articles/2013/7-ways-for-nonprofits-to-make-the-most-of-google-hangout
#4GLearn @JuliaCSocial
Слайд 40Ask your donors!
What kind of online event would interest them?
Would they
invite
friends, colleagues?
Would they like to be direclty involved?
Would they like to be direclty involved?
#4GLearn @JuliaCSocial
Слайд 41Nonprofit Example of Excellence
"We’re using social media to show success—how we
are training women to sew in Uganda, or how we are building a water filter plant in Cambodia.
Our overall messaging is, stop the pity and be a champion.”
-- Bart Skorupa, Executive Director, Groundwork Opportunities
https://www.facebook.com/goworks
Our overall messaging is, stop the pity and be a champion.”
-- Bart Skorupa, Executive Director, Groundwork Opportunities
https://www.facebook.com/goworks
#4GLearn @JuliaCSocial
Слайд 42My Two Cents
You need to change the culture - completely.
Start
thinking visually and start thinking in “micro-content” terms.
Stop with the excuses.
You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out.
Stop with the excuses.
You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out.
#4GLearn @JuliaCSocial
Слайд 43My Two Cents
Think of using social media as showing the world
what you do and why you do it, in a compelling, interesting and easy-to-share way!
Your nonprofit’s mission and impact are worth sharing if you get a little creative.
Your nonprofit’s mission and impact are worth sharing if you get a little creative.
#4GLearn @JuliaCSocial
Слайд 45Resources
JCSocialMarketing.com
JohnHaydon.com
BethKanter.org
NPTechForGood.com
#4GLearn @JuliaCSocial
Слайд 46Free E-Book
#4GLearn @JuliaCSocial
http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/
Слайд 47Questions?
Twitter: @JuliaCSocial
Facebook: www.facebook.com/
jcsocialmarketing
Email: julia@jcsocialmarketing.com
