Experian Consumer Tax Survey Report презентация

RESEARCH OBJECTIVE: To garner media-genic research around consumers’ understanding of tax-related identity theft and identity protection during tax time Research Methodology

Слайд 1EDELMAN BERLAND
Experian Consumer
Tax Survey Report
January 2016


Слайд 2

RESEARCH OBJECTIVE: To garner media-genic research around consumers’ understanding of tax-related

identity theft and identity protection during tax time

Research Methodology


Слайд 3Tax filing, document storage and refunds continue to be increasingly electronic.
79%

report filing their most recent tax return online, up from 73% in 2011.
18% scan and save their tax documents electronically, up from 6% in 2011.
More than three quarters of respondents have used EFT for tax refunds.

Consumer familiarity with tax-related identity theft has risen significantly in recent years and tax-filers are increasingly concerned about being affected.
76% are familiar with tax-related identity theft, up from 57% in 2014.
42% are concerned that someone could access their personal data through their tax return, up from 35% in 2014.

Awareness of the IRS-issued PIN continues to grow over time, but most are still unfamiliar with the newer protections available to victims of tax-related identity theft.
Less than half of tax-filers are aware of the IRS-issued PIN (47%) or victims’ ability to request copies of fraudulent tax returns (30%).
Still, there is consumer interest in using an IRS-issued PIN to protect their identity during tax season.

Key Findings


Слайд 4Tax Filing & Refunds


Слайд 5Most prepare their own taxes on their home network


39% Online-based tax

preparation program
13% Tax preparation computer software
4% Without tax preparation software

Q5: Who prepared your last tax return?
Q6: Which of the following best describes how you prepare your documents prior to submitting your return? [Asked among respondents who prepare their tax returns themselves, n=556]


Слайд 6
Tax filing has become increasingly electronic over the past several years
37%


of those who mail their taxes do not send their returns by certified mail

Q7: How do you file your taxes?
Q8: Do you send your tax returns by certified mail? [Asked among respondents who file their own taxes by mail, n=126]

TOTAL ELECTRONIC
2011: 73%
2014: 79%
2015: 81%
2016: 79%


Δ 2011-16
+6



Слайд 7
Q9: What do you do with physical copies of your old

tax documents?
Q11: Have you ever used Electronic Funds Transfer to receive a tax refund?

Americans are also increasingly utilizing electronic document storage and EFT as part of the digital trend

-10

+12

Δ 2011-16:


Слайд 8Q21: How much of a tax refund, if any, do you

expect to receive this year? Please include both your federal and state taxes in your estimation.
Q22: How do you plan to use your tax refund this year? [Asked of those who expect to receive a refund, n=797]

This year, most consumers expect to receive a tax refund and plan to use it toward their personal savings or paying down credit card debt

80% EXPECT A 2015 TAX REFUND
(83% EXPECTED A 2014 TAX REFUND)


Слайд 9Tax-Related Identity Theft


Слайд 10
Consumers are increasingly aware of tax-related identity theft and have growing

concerns about being personally affected






Q13: Prior to this survey, were you familiar with the concept of tax-related identity theft?
Q10: To what extent are you concerned that your tax preparer/service is susceptible to losing your information? [Asked among those whose taxes are prepared by someone else, 2014 n=510, 2015 n=435, 2016 n=439]
Q12: Prior to this survey, to what extent were you concerned that someone could access your personal data, such as your Social Security number or banking information, through your tax return?

Familiarity with Tax-Related Identity Theft

Δ 2014-16:
+19 FAMILIAR

Concern about
Tax Preparers Losing Personal Data
(Shown off % use tax preparer)

Concern about Personal Data Breach Through Tax Return

Δ 2014-16:
+7 CONCERNED

Δ 2014-16:
+9 CONCERNED


Слайд 11

Q19: To what extent do you agree or disagree with the

following statement: I am concerned about becoming a victim of tax-related identity theft.
Q14: Have you or anyone you know ever been a victim of tax-related identity theft?
Q15: You mentioned that you were a victim of tax-related identity theft. Which of the following actions did you take after this incident? [Asked of tax-related identity theft victims, n=126]
Q16: And, approximately how long did it take for you to receive your tax refund after you were informed that your identity had been stolen? [Asked of tax-related identity theft victims, n=126]

55%
are concerned about becoming a victim of tax-related identity theft

13%
have been a victim of tax-related identity theft

15%
know a victim of tax-related identity theft

Victims of tax-related identity theft most commonly file a police report and put a fraud alert on their credit reports

AVERAGE TIME TO RECEIVE TAX REFUND AFTER INFORMED OF IDENTITY THEFT:
6.75 MONTHS

Tax-Related Identity Theft
Victims’ Actions Taken
(Shown off % victim of tax-related identity theft)



Слайд 12
There is limited awareness of new protections for victims of tax-related

identity theft, even among those who have been personally affected

Awareness of
IRS-Issued PIN






Q17: Prior to this survey, were you aware of the IRS-issued PIN?
Q18. The IRS now allows victims of tax-related identity theft to obtain copies of the fraudulent tax returns that were filed by thieves using the victims’ stolen identification. Prior to this survey, were you aware that victims of tax-related identity theft could request copies of fraudulent tax returns from the IRS?

Δ 2014-16:
+8 AWARE

Awareness of Ability to Request Copies of Fraudulent Tax Returns

60%
Tax-Related
Identity Theft
Victims

52%
Tax-Related
Identity Theft
Victims


Слайд 13

Q20: What is the one thing that you will do to

try to prevent identity theft during tax season this year? [Asked of those familiar with tax-related identity theft, n=757]

Protections against Tax-Related Identity Theft
(Shown off % familiar with tax-related identity theft)

However, consumers do have an appetite for using an IRS-issued PIN to protect their identities during tax season


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