What Developers Need To Know About Visual Design презентация

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What Developers Need To Know About Visual Design @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk

Слайд 1What Developers Need To Know About Visual Design
@Ben_Hall
Ben@BenHall.me.uk
Blog.BenHall.me.uk


Слайд 2What Developers Need To Know About Visual Design
@Ben_Hall
Ben@BenHall.me.uk
Blog.BenHall.me.uk


Слайд 3Who exactly is Ben Hall?
I am not a designer
Ocelot Uproar


Слайд 4Follow me and my drunken activities @Ben_Hall


Слайд 5Key Topics
Layout
Images & Icons
Colours
Typography
Feedback


Слайд 6Why design matters?


Слайд 8Attractive things work better
http://www.jnd.org/dn.mss/CH01.pdf


Слайд 9Emotional reaction

http://www.jnd.org/dn.mss/emotion_design_at.html


Слайд 10Preconceived expectations
Opinion are formed before we’ve even realised


Слайд 12Result === influence / creditability


Слайд 15Software Craftsmanship
“Raising the bar of professional software development”


Слайд 16In Startup, everyone should be a designer


Слайд 17Design is very similar to code
Patterns, Practices, Heretics, Rules, Logic. TDD,

Feedback Cycles.

Слайд 18Junior Designers vs. Senior Designers
https://medium.com/the-year-of-the-looking-glass/junior-designers-vs-senior-designers-fbe483d3b51e


Слайд 26http://blog.usabilla.com/how-the-left-brain-right-brain-theory-improves-the-user-experience/
The right side of the brain looks at visual reference as

a whole then works its way into noticing finer details

The left side first sees the details and puts them together to form the bigger picture


Слайд 27whitespace


Слайд 30EMPHASIS
IF EVERYTHING HAS IT, NOTHING DOES.


Слайд 31Emphasis
If everything has it, nothing does.


Слайд 32Emphasis
If everything has it, nothing does.


Слайд 33Two quantities are in the golden ratio if their ratio is

the same as the ratio of their sum to the larger of the two quantities

Golden ratio


Слайд 34

1.61803398875


Слайд 36Twitter as an app example


Слайд 38Cognitive science


Слайд 39Round v square
http://blog.benhall.me.uk/2014/05/why-do-round-avatars-look-better-than-square/


Слайд 41”RECENTABLES
WITH
CORNERS
ARE
EVERYWHERE!”
Steve Jobs


Слайд 42Real life isn’t square - Road signs


Слайд 43Sharp corners take our focus outside the rectangle



Слайд 44Rounded corners take our focus inside the rectangle



Слайд 45Windows 8


Слайд 46Sketch layouts until natural


Слайд 47Copy / clone to learn & train brain.


Слайд 48Images & Icons
Picture is worth a thousand words.

No one reads

on the internet so… A good picture is priceless.

Слайд 49Recognition


Слайд 50Consistency. What does the user expect?
*REALLY* important on mobile
?


Слайд 51Spacing and layout matters


Слайд 55Great images create Desire and expression


Слайд 56Stock photography


Слайд 57Define colour scheme for site

kuler.adobe.com


Слайд 58Blurry images as backgrounds


Слайд 59DRIVE USER ATTENTION


Слайд 60DRIVE USER ATTENTION


Слайд 61Accelerators


Слайд 64Optimise images for download


Слайд 65Responsive icons?


Слайд 66COLOURS


Слайд 68http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm
Complementary color scheme
Analogous color scheme
Triadic color scheme
Split-Complementary color scheme
Rectangle (tetradic) color

scheme

Square color scheme


Слайд 71STOP THINKING “RED” AND “ERROR” TO CAPUTRE ATTENTION
WHAT ARE YOU TRYING

TO ACHIEVE?

BUILD PASSED

INFO: DID YOU KNOW…

WARNING: 10 HOURS LEFT


Слайд 72Typography


Слайд 73Massively creative


Слайд 75Works of art


Слайд 76"In some ways, the most difficult part of design process is

finding the initial inspiration to make a font" ~ Karen Cheng

Most important aspect of design


Слайд 77"Typefaces, like people, have their own personality" - Core Brand


Слайд 78More engaging and compelling content


Слайд 79Looks Better = Works Better.


Слайд 80Dangerous


Слайд 81http://www.buzzfeed.com/hnigatu/the-difference-between-serif-and-sans-serif-explained-in-one#2fnobkk


Слайд 82http://i.imgur.com/MPSSfXj.jpg


Слайд 84Font weight – not just 100-900
https://medium.com/@fat/mediums-css-is-actually-pretty-fucking-good-b8e2a6c78b06


Слайд 85WHY IS ALL CAPS SHOUTING?


Слайд 86Experiment lots


Слайд 89Don’t use more than three


Слайд 92Respond to touch EVENTS


Слайд 93Progress bars – cloudflare example


Слайд 95Help users make the right choice in the first place


Слайд 98Usability tests


Слайд 99Not asking “do you like this?”
Everyone will say yes!!! People are

awesome.

Слайд 100Chance to learn. Ask more than you talk. It’s like a

date

Слайд 102Other people SPOT mistakes EASIER than the creator.


Слайд 103“Oh yeah, of course, I didn’t notice”


Слайд 104New startup!!!


Слайд 105AND FINALLY


Слайд 106Layout, Images, Colours, Typography, Feedback

Just like code… Copy, Test, Iterate, Feedback,

Play.

Sign up to... TBC. Ask me.

Tweet me for slides @Ben_Hall

Слайд 107@Ben_Hall
Ben@BenHall.me.uk
Blog.BenHall.me.uk


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