and Duncan Wannamaker
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UXPA Boston 2014 презентация
Содержание
- 1. UXPA Boston 2014
- 2. IMPROVE OUR CUSTOMERS’ FINANCIAL LIVES SO
- 3. BACKGROUND Goal My role Product Manager (PM) RDP
- 4. POINT OF SALE (POS) DEFINED
- 5. STRATEGY
- 6. The Ask THE ASK Must address
- 7. NO POWERPOINT!
- 8. GETTING STARTED
- 9. PERSONA ELEMENTS Background Mix of retail
- 11. TELL ME, I’LL FORGET SHOW ME,
- 13. A SCRIPT
- 15. CREATE THE CUSTOMER’S SHOES
- 22. PUTTING REAL CUSTOMERS IN THE CUSTOMERS’ SHOES
- 23. REAL “INVENTORY”
- 24. “HACKED” USABILITY LAB
- 25. The reward for this hard
- 26. WALK IN THE CUSTOMERS’ SHOES (AKA EATING OUR OWN DOGFOOD)
- 27. TEAM WORK SESSION
- 28. LIVE DEMOS
- 29. NO LOGO
- 30. OMG!
- 32. HELEN’S HABITAT’S MOVED TO A BIGGER AND BETTER LOCATION
- 34. STAKEHOLDERS AS CUSTOMERS
- 35. WHAT WE DID Created the customers shoes
- 36. EMPATHY Stakeholder support A better product Increase in morale Wide range of uses
- 37. IMPROVED OUR OUR LIVES SO PROFOUNDLY…
- 38. Stock image $30 Printed on
- 39. LEARN MORE Watch a video of the
- 40. MICHELE MARUT MICHELE_MARUT@INTUIT.COM @MICHELEMARUT THANK YOU! DUNCAN WANNAMAKER DUNCAN_WANNAMAKER@INTUIT.COM @JDWANNAMAKER
IMPROVE OUR
CUSTOMERS’ FINANCIAL LIVES SO PROFOUNDLY…
THEY CAN’T IMAGINE GOING BACK TO THE OLD WAY INTUIT MISSION
Слайд 2IMPROVE OUR CUSTOMERS’ FINANCIAL LIVES SO PROFOUNDLY… THEY CAN’T IMAGINE GOING
BACK TO THE OLD WAY
INTUIT MISSION
Слайд 6The Ask
THE ASK
Must address
strategy
customer pain points
CREATE AN INTERACTIVE DEMO
FOR THE CEO
Слайд 9
PERSONA ELEMENTS
Background
Mix of retail and service
Has 3 employees
Been in
business for 3 years
Tools Used
Excel
Cash register
Credit card terminal
Tools Used
Excel
Cash register
Credit card terminal
Слайд 25
The reward for this hard work was to watch real small
business owners trying these prototypes during lab sessions and asking questions like “when can I have it?”
Tim Beschastnov
Sr. Product Development Manager
Tim Beschastnov
Sr. Product Development Manager
Слайд 35WHAT WE DID
Created the customers shoes
Put customers in those customer shoes
Put
the team in the customer shoes (aka eat our own dogfood)
Слайд 37IMPROVED OUR OUR LIVES SO PROFOUNDLY… WE CAN’T IMAGINE GOING BACK
TO THE OLD WAY
OUR EXPERIENCE
Слайд 38Stock image $30
Printed on company plotter - FREE
Bookshelves and desk
in room - FREE
“Donated” or “borrowed” items FREE
Props $35
Слайд 39LEARN MORE
Watch a video of the room and get other details
here -
http://awards.designforexperience.com/gallery/2013/promoting-empathy-for-users/intuit
http://awards.designforexperience.com/gallery/2013/promoting-empathy-for-users/intuit
Слайд 40MICHELE MARUT
MICHELE_MARUT@INTUIT.COM
@MICHELEMARUT
THANK YOU!
DUNCAN WANNAMAKER
DUNCAN_WANNAMAKER@INTUIT.COM
@JDWANNAMAKER
