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project-based training for Lean Teams презентация
Содержание
- 1. project-based training for Lean Teams
- 2. Hi - I’m Amy Jo Kim, Social
- 3. shufflebrain.com smart games for a connected world
- 4. Eric Ries The Lean Startup we’ve
- 5. ...and what doesn’t Tweety Bird founder, PuddyTat
- 6. I’ve got a hot idea - what’s
- 7. I tested my MVP with real customers
- 8. Clarify Survey Interview Design Build Test
- 9. 1: Clarify your product strategy &
- 10. 2: Survey customers to find enthusiastic
- 11. 3: Interview customers to identify needs
- 12. Ability They “get it” without hand-holding Opportunity They use
- 13. 4: Design an engaging, evolving Product Narrative
- 14. 5: Build an early prototype of your Core Loop 6
- 15. Core Loops building habits from the ground up
- 16. 6: Test your prototype with early
- 17. 7: Iterate your design with customer
- 18. 8: Validate your assumptions & decide
- 19. There is nothing quite so useless as
- 20. document that translates research-driven customer insights
- 22. MVP Design Hacks solves the Founder’s Dilemma
- 23. from hot idea to verified prototype
- 24. Case Study: Toyco
- 25. EARLY CUSTOMERS UNMET NEED EARLY
- 26. Discovery – first exposure Onboarding – learning
- 27. EARLY CUSTOMERS UNMET NEED EARLY
- 28. Ready for Rocket Fuel? Fall Session
Слайд 2Hi - I’m Amy Jo Kim, Social Game Designer & Co-founder
Amy Jo Kim social game designer, Shufflebrain co-founder
Слайд 4Eric Ries
The Lean Startup
we’ve learned what works...
to increase your chances
Слайд 5...and what doesn’t
Tweety Bird
founder, PuddyTat Inc.
I need slick, finished-looking screens to
Слайд 6I’ve got a hot idea - what’s the most efficient, effective
knowledge + tools + shortcuts + coaching = MVP Rocket Fuel
Слайд 7I tested my MVP with real customers - now I know
Our mission: help Lean Teams build a faster, smarter MVP
Слайд 9 1: Clarify your product strategy & key assumptions
Unmet Needs
Value
Prop
Unfair
Advantage
Early Customers
Early
Metrics
Your Solution
Key
Assumptions
Слайд 10 2: Survey customers to find enthusiastic early adopters
I can supplement
5-10 questions
designed to
test customer assumptions
and
Identify early adopters
Слайд 11 3: Interview customers to identify needs & select Testers
3-5 open-ended
designed to
surface unmet needs
and
Identify early customers
Слайд 12Ability They “get it” without hand-holding
Opportunity They use technology frequently during the day
Feedback
Co-creation They’ll help you bring key social systems to life
Evangelism They’ll spread the word when it’s time to scale
Why focus on tech-savvy Early Adopters?
Слайд 16 6: Test your prototype with early customers
structured interviews
designed to
actionable feedback
on your
prototype & value prop
Слайд 17 7: Iterate your design with customer insights
Turn insights
into
Job Stories
derived from
Early
Слайд 18 8: Validate your assumptions & decide what to build next
5
Unmet Needs
Updated
Value Prop
Unfair
Advantage
Early Customers
Early
Metrics
Validated
Assumptions
Updated Solution
Слайд 19There is nothing quite so useless as doing with great efficiency
Peter Drucker
Слайд 20document that translates
research-driven
customer insights
into
product strategy
& design decisions
What is a
Слайд 22MVP Design Hacks solves the Founder’s Dilemma
My ability to project confidence
...but to build a smart MVP, I need to think like a scientist - not a salesperson
Слайд 23
from hot idea to verified prototype in record time
Слайд 25EARLY
CUSTOMERS
UNMET
NEED
EARLY ADOPTERS
KEY ASSUMPTIONS
OUR
SOLUTION
UNFAIR ADVANTAGE
EARLY
METRICS
KEY
ASSUMPTIONS
VALUE
PROP
People who already
A digital community where members connect with each other and share their love of building toys
Our knowledge and data about members’ habits and tastes lets us create unique personalized value
Length of Rental
Satisfaction
Retention
connect with other like-minded adults
Want to increase time spent on toy rental website
Members WANT to build connections with each other in a digital community.
Toyco MVP Canvas: Pre-Testing
Слайд 26Discovery – first exposure
Onboarding – learning the ropes
Habit Building – AKA
Mastery - AKA Elder Game
When I use Toyco’s service I want to find resources to feed my kids’ Lego habit so I can keep my kid happily occupied with a healthy habit
When I first see Toyco’s video channel I want to quickly know what kind of videos are theret so I can let my kid roam free without worry
When I visit Toyco’s video channel I want to show my kid new, relevant videos so I can know that my kid is happily entertained and won’t need my help
When I submit a video to Toyco’s channel I want quick submission feedback
so I can know if my video will show up
Toyco Journey Narrative
Слайд 27EARLY
CUSTOMERS
UNMET
NEED
EARLY ADOPTERS
KEY ASSUMPTIONS
Toyco MVP Canvas: Post-Testing
OUR
SOLUTION
UNFAIR ADVANTAGE
EARLY
METRICS
KEY
ASSUMPTIONS
VALUE
PROP
People who already post messages and share pictures
People who shoot & upload videos
A digital community where members connect with each other and share their love of building toys
A curated video collection - by kids, for kids - focused around creative uses of building toys.
Final MVP = custom Youtube channel, seeded with a contest
Our knowledge and data about members’ habits and tastes lets us create unique personalized value
Length of Rental
Satisfaction
Retention
connect with other like-minded adults
short videos that teach new skills and stimulate kids’ creativity
Want to increase time spent on toy rental website
Kids have“habit” that parents want to feed with curated videos
Members WANT to build connections with each other in a digital community.
Members want wholesome video content that keeps their kid occupied.
In particular, videos of new things to build with existing sets helps our business AND our members lives.
Слайд 28Ready for Rocket Fuel?
Fall Session starts Oct
Winter Session starts Feb 9 2015
http://mvpdesignhacks.com
