Презентация на тему project-based training for Lean Teams

Презентация на тему Презентация на тему project-based training for Lean Teams, предмет презентации: Дизайн. Этот материал содержит 28 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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project-based training for Lean Teams


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Hi - I’m Amy Jo Kim, Social Game Designer & Co-founder of Shufflebrain

Amy Jo Kim social game designer, Shufflebrain co-founder


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shufflebrain.com smart games for a connected world


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Eric Ries
The Lean Startup

we’ve learned what works...

to increase your chances of success, minimize time through the Build-Measure-Learn cycle


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...and what doesn’t

Tweety Bird
founder, PuddyTat Inc.

I need slick, finished-looking screens to really test my product with customers


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I’ve got a hot idea - what’s the most efficient, effective way to validate my assumptions?

knowledge + tools + shortcuts + coaching = MVP Rocket Fuel


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I tested my MVP with real customers - now I know what they want and need

Our mission: help Lean Teams build a faster, smarter MVP


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Clarify
Survey
Interview
Design
Build
Test
Iterate
Validate

MVP Design Sprints our secret sauce


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1: Clarify your product strategy & key assumptions

Unmet Needs

Value
Prop

Unfair
Advantage

Early Customers

Early
Metrics

Your Solution

Key
Assumptions


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2: Survey customers to find enthusiastic early adopters

I can supplement your dinner when I get home.

5-10 questions designed to
test customer assumptions
and
Identify early adopters


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3: Interview customers to identify needs & select Testers

3-5 open-ended questions
designed to
surface unmet needs
and
Identify early customers


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Ability They “get it” without hand-holding
Opportunity They use technology frequently during the day
Feedback They’ll give you exhaustive, ongoing feedback
Co-creation They’ll help you bring key social systems to life
Evangelism They’ll spread the word when it’s time to scale

Why focus on tech-savvy Early Adopters?


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4: Design an engaging, evolving Product Narrative


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5: Build an early prototype of your Core Loop

6


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Core Loops
building habits from the ground up




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6: Test your prototype with early customers

structured interviews
designed to gather
actionable feedback
on your
prototype & value prop


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7: Iterate your design with customer insights

Turn insights
into
Job Stories
derived from
Early Customers


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8: Validate your assumptions & decide what to build next

5

Unmet Needs

Updated
Value Prop

Unfair
Advantage

Early Customers

Early
Metrics

Validated
Assumptions

Updated Solution


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There is nothing quite so useless as doing with great efficiency something that should not be done at all.
Peter Drucker


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document that translates
research-driven customer insights
into
product strategy & design decisions

What is a Product Brief?


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MVP Design Hacks solves the Founder’s Dilemma

My ability to project confidence & sell my vision is what gets my startup off the ground...

...but to build a smart MVP, I need to think like a scientist - not a salesperson


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from hot idea to verified prototype in record time

MVP Sprints + Templates & Resources + Online Coaching


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Case Study: Toyco


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EARLY
CUSTOMERS

UNMET
NEED

EARLY ADOPTERS

KEY ASSUMPTIONS

OUR
SOLUTION

UNFAIR ADVANTAGE

EARLY
METRICS

KEY
ASSUMPTIONS

VALUE
PROP

People who already post messages and share pictures



A digital community where members connect with each other and share their love of building toys


Our knowledge and data about members’ habits and tastes lets us create unique personalized value

Length of Rental
Satisfaction
Retention



connect with other like-minded adults



Want to increase time spent on toy rental website

Members WANT to build connections with each other in a digital community.

Toyco MVP Canvas: Pre-Testing


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Discovery – first exposure
Onboarding – learning the ropes
Habit Building – AKA core loop
Mastery - AKA Elder Game

When I use Toyco’s service I want to find resources to feed my kids’ Lego habit so I can keep my kid happily occupied with a healthy habit

When I first see Toyco’s video channel I want to quickly know what kind of videos are theret so I can let my kid roam free without worry

When I visit Toyco’s video channel I want to show my kid new, relevant videos so I can know that my kid is happily entertained and won’t need my help

When I submit a video to Toyco’s channel I want quick submission feedback
so I can know if my video will show up

Toyco Journey Narrative


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EARLY
CUSTOMERS

UNMET
NEED

EARLY ADOPTERS

KEY ASSUMPTIONS

Toyco MVP Canvas: Post-Testing

OUR
SOLUTION

UNFAIR ADVANTAGE

EARLY
METRICS

KEY
ASSUMPTIONS

VALUE
PROP

People who already post messages and share pictures
People who shoot & upload videos



A digital community where members connect with each other and share their love of building toys
A curated video collection - by kids, for kids - focused around creative uses of building toys.

Final MVP = custom Youtube channel, seeded with a contest


Our knowledge and data about members’ habits and tastes lets us create unique personalized value

Length of Rental
Satisfaction
Retention



connect with other like-minded adults
short videos that teach new skills and stimulate kids’ creativity



Want to increase time spent on toy rental website
Kids have“habit” that parents want to feed with curated videos

Members WANT to build connections with each other in a digital community.
Members want wholesome video content that keeps their kid occupied.
In particular, videos of new things to build with existing sets helps our business AND our members lives.


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Ready for Rocket Fuel?
Fall Session starts Oct 6 2014
Winter Session starts Feb 9 2015




http://mvpdesignhacks.com


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