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LOGO CHANGES презентация
Содержание
- 1. LOGO CHANGES
- 2. BRAND ≠ LOGO
- 3. Your brand is the consumer’s This
- 4. Your brand is everything
- 5. Your logo is a representation of your brand
- 6. because many consumers recognize companies by their
- 7. in order to create new and improved
- 8. Here are a few major logo changes
- 9. Using the same colors, PayPal enhanced
- 10. Bacardi’s world famous bat logo was
- 11. Imperceptible: Morton Salt Since 1914, Morton
- 12. Pizza Hut has been transforming their
- 13. Black & Decker made a radical
- 14. Imperceptible: Chap Stick Recently, Chap Stick
- 15. See if you can spot any
- 16. Enhance your marketing and promotional efforts
BRAND ≠ LOGO
Слайд 3
Your brand is the consumer’s
This includes the impression you make on
the people during business interactions and the way they see you as a result.
perception of you.
Слайд 6because many consumers recognize companies by their logos
CHANGING YOUR LOGO IS
SIGNIFICANT
TO YOUR BUSINESS
Слайд 7in order to create new and improved versions.
It’s common for businesses
to
change their logos over time
Слайд 8Here are a few major logo changes over
the years that have
stood out to us
whether we liked them or not, and
a few that we just barely noticed…
Слайд 9
Using the same colors, PayPal enhanced its logo by using more
enriched and saturated hues, as well as filling in the Ps. We think this new logo is way more approachable, especially as an icon on smartphones and tablets.
Good: PayPal
Слайд 10
Bacardi’s world famous bat logo was changed to look more realistic,
similar to their 1930’s design. Although it is an attempt as nostalgic branding, we like the iconic, simple version a little more!
Bad: Bacardi
Слайд 11
Imperceptible: Morton Salt
Since 1914, Morton Salt has been making slight changes
to its classic logo. Recently, the Morton Salt girl has been enhanced a bit and some shadows have been removed, making the newer version more clear.
Слайд 12
Pizza Hut has been transforming their image and has become more
casual and laid back in recent days. Now, employee uniforms consist of fitted tees and flannels, with the logo following the same casual vibe..
Good: Pizza Hut
Слайд 13
Black & Decker made a radical change to its logo after
deciding to re-brand and appeal to all audiences. To us, the new logo feels completely unrecognizable.
Bad: Black + Decker
Слайд 14
Imperceptible: Chap Stick
Recently, Chap Stick subtly changed the font in their
logo. We wouldn’t be surprised if you haven’t noticed, but sometimes the little things can make a big difference!
Слайд 15
See if you can spot any recent changes to the logos
of companies and organizations that you love. It might give you ideas for the next time you think about a logo revamp of your own!
Слайд 16
Enhance your marketing and promotional efforts with Promotions Now
by placing your
company’s logo on one of our customized promotional products.
