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Designing for Change презентация
Содержание
- 1. Designing for Change
- 2. I’ve introduced a lot of change
- 3. CHANGE When is it awesome? When does it suck?
- 4. Agenda 9:00 Welcome, intro to day and
- 5. Tripit Imaginary project Goal: 1. increase engagement,
- 6. Redesign these two pages
- 7. HELL AND HEAVEN 3 min silent listing
- 8. WHY WE HATE CHANGE And why we love it
- 9. LOSS AVERSION “If a man can write
- 11. EVALUATE PERCEIVED VALUE EVALUATE RELATIVE TO WHAT THEY KNOW
- 12. The IKEA Effect
- 13. LOSS OF CONTROL
- 14. HTTP://INTERACTION14.IXDA.ORG/PROGRAM/SATURDAY/401-THE-SHOCK-OF-THE-NEW
- 15. MINE YOURS When
- 16. MUSCLE MEMORY & COGNITIVE LOAD
- 17. From Serious Pony’s Blog “Your App Makes Me Fat” http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat
- 18. From Serious Pony’s Blog “Your App Makes Me Fat” http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat
- 22. QUESTION: SHOULD YOU EVEN MAKE A CHANGE?
- 23. EMPATHY MAP 20 minutes
- 24. ELEVATOR PITCH 10 Minutes For (target customer)
- 25. BREAK Resume at 11
- 26. PLANNING FOR CHANGE
- 27. HEAD HEART HANDS ABC; Affective, behavioral, cognitive
- 28. HEAD: DIRECT THE RIDER Bright Spots Script the moves Point to the destination
- 29. POINT TO THE DESTINATION An intellectual argument
- 30. FOLLOW THE BRIGHT SPOTS Earlyvangelists
- 32. SCRIPT THE KEY MOVES Plan to teach
- 33. New! Easier to scan through your tweets!
- 38. TIP: JUST IN TIME INFORMATION BEATS ANY BORING TUTORIAL!
- 39. In this clip from Indie Game: The
- 40. In this clip from Indie Game: The
- 41. To play Dance Central, you have to learn the moves
- 42. They make the learning into a game
- 43. HEART: FIND THE FEELING Motivate The Elephant Shrink the Change Growth Mindset
- 44. MOTIVATE Emotional Appeal
- 46. GROWTH MINDSET
- 48. SHRINK THE CHANGE
- 49. HANDS: SHAPE THE PATH Build on old habits Tweak the Environment Rally the herd
- 50. BUILD ON OLD HABITS
- 51. TWEAK THE ENVIRONMENT
- 53. RALLY THE HERD
- 55. STUDIO 3 on planning team, 3 on
- 56. PRESENT
- 57. Q&A Turn and face the strange
I’ve introduced a lot of change Adopt new events app Change search behavior Keep photos online Leave Facebook to play games Redesign profiles
Слайд 2
I’ve introduced a lot of change
Adopt new events app
Change search behavior
Keep
photos online
Leave Facebook to play games
Redesign profiles
Leave Facebook to play games
Redesign profiles
Слайд 4Agenda
9:00 Welcome, intro to day and project
9:15 Hell & Heaven Exercise
9:45
Lecture: Why we hate change
10:00 Empathy map of customers
10:20 Elevator pitch exercise
10:00 Empathy map of customers
10:20 Elevator pitch exercise
10:30 break
11:00 Lecture: planning for change
11:15 Design exercise
11:145 Present
12:15 Q&A
Слайд 5Tripit
Imaginary project
Goal: 1. increase engagement, measured in DAU 2. increase revenue
Plan:
Add hotel booking from inside app, via Booking.com integration
Project pressures: BD closed deal with Lonely Planet, wants to integrate “tips”
Head of Design wants to do a “refresh” of the look
Project pressures: BD closed deal with Lonely Planet, wants to integrate “tips”
Head of Design wants to do a “refresh” of the look
Слайд 7HELL AND HEAVEN
3 min silent listing of what you hate about
travel
3 min silent listing of what you love about travel
15 min affinity map
3 min silent listing of what you love about travel
15 min affinity map
Слайд 9LOSS AVERSION
“If a man can write a better book, preach a
better sermon, or make
a better mousetrap than his neighbor, though he build his
house in the woods, the world will make a beaten path to
his door.” Ralph Waldo Emerson was mistaken
a better mousetrap than his neighbor, though he build his
house in the woods, the world will make a beaten path to
his door.” Ralph Waldo Emerson was mistaken
Слайд 17From Serious Pony’s Blog “Your App Makes Me Fat”
http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat
Слайд 18From Serious Pony’s Blog “Your App Makes Me Fat”
http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat
Слайд 24ELEVATOR PITCH
10 Minutes
For (target customer) who has (customer need), (product name)
is a (market category) that (one key benefit). Unlike (competition), the product (unique differentiator).
Слайд 33New! Easier to scan through your tweets!
Looking for replies? Here
they are.
First I thought twitter was broken… where was my reply?
Would have it killed them to tell me they rearranged everything?
Слайд 39In this clip from Indie Game: The Movie (http://www.indiegamethemovie.com/), Edmund McMillen,
co-designer of Super Meat Boy, explains some key principles of game design.
Слайд 40In this clip from Indie Game: The Movie (http://www.indiegamethemovie.com/), Edmund McMillen,
co-designer of Super Meat Boy, explains some key principles of game design.
Слайд 42They make the learning into a game too– if you can
decode the picture, you can get a diamond and skip the practice
Слайд 55STUDIO
3 on planning team, 3 on screens team
Deliverables: 4 slides
Time: 30
minutes
Pitch
Empathy map
Plan for rollout (what you are doing, and when, & how)
Key Screens
Pitch
Empathy map
Plan for rollout (what you are doing, and when, & how)
Key Screens
