Design Therapist презентация

Design Interaction Experience Information Interface Usability Human Factors Research Digital Online Web Analyst Architect Consultant Contractor Developer Designer Engineer Evangelist Manager Researcher Specialist “Hello. My name is Norm, and I’m

Слайд 1
TRUE CONFESSIONS
N O R M C O X
OF A
Design Therapist


Слайд 2Design
Interaction
Experience
Information
Interface
Usability
Human Factors
Research
Digital
Online
Web
Analyst
Architect
Consultant
Contractor
Developer
Designer
Engineer
Evangelist
Manager
Researcher
Specialist
“Hello. My name is Norm, and I’m a…
UI
GUI
UCD
User
Usability
Visual
Junior/Senior
Lead/Head
Strategic
Principal
Human







Слайд 3“What’s my destiny, Mama?”
Forrest Gump


Слайд 5
ARCHITECTURE

LOUISIANA STATE UNIVERSITY
ARCHITECTURE


Слайд 6X E R O X , c. 1972 - 1982

Xerox

Memorywriter 6015

Слайд 7
X E R O X , c. 1972 - 1982

Xerox

820 Word Processor

Слайд 8A L T O, c. 1976


Слайд 9
A L T O, c. 1976
Bitmap display
Detachable keyboard
3-button Mouse
First email

program
First WYSIWYG editor
Vector graphics editor
Raster (paint) editor
Cursors
Overlapping windows UI
Ethernet connectivity

Слайд 10A L T O, c. 1976
M A Z E

W A R

Слайд 11A L T O, c. 1976


Слайд 12A L T O, c. 1976


Слайд 13
David Liddle
Director: Xerox Sys. Dev.
Founder: Metaphor C.S.,
Interval Research
Prof: Stanford Univ.
Bill Verplank
Teacher,

Mentor, Scholar
IxD, HFE
Prof: Stanford Univ.,
Interaction Design Inst., Ivrea

Alan Kay
Inventor: GUI, OOP, Smalltalk,
“OLPC: One Laptop Per Child”
Prof: UCLA, Kyoto Univ., MIT
Rsrch Fellow: Apple, Disney, HP
Founder: Viewpoints Rsrch. Inst.

John Warnock
Founder: Adobe Systems
Inventor: Postscript, PDF

Larry Tessler
VP Apple Research
Dir. Apple Lisa, Mac
UI development

Charles Simonyi
Developed WYSIWYG editing
Directed development of
MS Word, Excel
Traveled to space
Dating Martha Stewart

Charles Irby
Director: Xerox Adv. Dev.
Founder: Metaphor C.S.

David Canfield Smith
Inventor: GUI, icons, KidSim

Ralph Kimball
Pioneer and author:
Data Warehousing
Founder: Metaphor C.S.,
Red Brick Systems,
Kimball Univ.

Stu Card
Sr. Research Fellow,
Xerox PARC
Director PARC UI Research
Author
Adjunct Prof: Stanford Univ.

John Seely Brown
Chief Scientist: Xerox
Director: PARC
Founder: Inst. for
Research on Learning
Visiting scholar: USC

P A R C R O L L C A L L, c. 1978

Bob Metcalfe
Co-Inventor: Ethernet
Founder: 3 Com

Yogen Dalal
Co-Inventor: Ethernet
Founder: Claris, Metaphor C.S.
Managing Director: Mayfield Fund


Слайд 14T H E P A R C C U

L T U R E

Слайд 15T H E P A R C C U

L T U R E

Слайд 16
Alto’s bitmapped display (far left)

Smalltalk graphical U I (left)
Doug Englebart’s “mouse”

(far left)

Early commercial 3-button mouse (left)

T H E P A R C C U L T U R E

Laser Printing

Ethernet


Слайд 17“T H E O R I G I N A

L D E S K T O P”
C O N C E P T, c. 1976

Taken from Dave Smith’s Stanford doctoral thesis
entitled “Pygmalion”.

Dr. David Canfield Smith

The Alto workstation


Слайд 18

S T A R I C O N F

O R M A T, c. 1978



72 x 72 pixels


Слайд 19S T A R I C O N S

T U D I E S, c. 1978-79

Слайд 20

S T A R I C O N

U S A B I L I T Y T E S T R E S U L T S, c. 1979

Final icon designs refined from test results.


Слайд 21

S T A R I C O N

U S A B I L I T Y T E S T R E S U L T S, c. 1979

Printer
Tissue box
Shredder
Suggestion box
Fax machine
Toilet paper dispenser


Слайд 22S T A R I C O N R

E F I N E M E N T S






Слайд 23S T A R U N I F O R

M V I S U A L L A N G U A G E






Слайд 25S T A R S C R O L L

B A R E N I G M A






Слайд 26A P P L E L I S A

c. 1983

A P P L E M A C c. 1984


Слайд 27X E R O X S T A R c.

1981
Document-centric model

A P P L E M A C c. 1984
Application-centric model

MacPaint

MacWrite

MacDraw


Слайд 28M E T A P H O R C O

M P U T E R S Y S T E M S, c. 1983

Decision Support System (DSS)

Ralph Kimball
Pioneer and author:
Data Warehousing
Founder: Metaphor C.S.,
Red Brick Systems,
Kimball Univ.


Слайд 29
I B M C O R P O R A

T E D E S I G N P R O G R A M , c. 1988

?

Tom Hardy
Director: IBM Corp.
Design Program

Sam Lucente
Manager, Corporate
Design

Richard Sapper
Corporate Industrial
Design Consultant
Milan, Italy

Paul Rand
Corporate Graphic
Design Consultant
Yale University

Edward Tufte
Corporate Information
Design Consultant
Yale University

Norm Cox
Corporate Experience
Design Consultant


Слайд 30E D W A R D T U F

T E

Professor emeritus of Political Science, Statistics and Computer Science, Yale University
Author, Artist and Pioneer in the field of Data Visualization


Слайд 31O S / 2 O P E R A T

I N G S Y S T E M, c. 1988-90

+

OS/2 Operating System


Слайд 32
1 9 9 6 S U M M E R

O L Y M P I C S, A T L A N T A , c. 1995



Слайд 331 9 9 6 S U M M E R

O L Y M P I C S, A T L A N T A , c. 1995



Слайд 34. . . . . .

. . . . . . . . . . . . . . . . . . . . . . . .

B U S I N E S S P R O C E S S M A N A G E M E N T, c. 1997

CUSTOMER

SALES

ACCOUNTING

FINANCE

PRODUCTION

SUPPLIER

SHIPPING

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5


Слайд 35. . . . . .

. . . . . . . . . . . . . . . . . . . . . . . .

B U S I N E S S P R O C E S S M A N A G E M E N T, c. 1997

CUSTOMER

SALES

ACCOUNTING

CREDIT BUREAU

PRODUCTION

SUPPLIER

SHIPPING

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5


Слайд 36B U S I N E S S P R

O C E S S M A N A G E M E N T, c. 1997

Слайд 37V O I C E R E C O G

N I T I O N, c. 1995

Слайд 38V O I C E R E C O G

N I T I O N, c. 1995

ViaVoice®

an.thro.po.morph.ism
n: To attribute human qualities or characteristics to an animal, object or organization.


Слайд 39vs.
A P P L E v. M I C

R O S O F T , c. 1988 - 1993


T H E S T A K E S

• $14B in damages

• Ownership of “concept” of GUI

• “Bundling” of concepts

• New precedent copyright law


Слайд 40A P P L E v. M I C

R O S O F T , c. 1989

W I N D O W S 2 . 0

W I N D O W S 1 . 0

W I N D O W S 3 . 0

A P P L E L I S A


Слайд 41A P P L E v. M I C

R O S O F T , c. 1989

Слайд 42Operates 12,000 outlets in 90 countries worldwide.
Employs more than 300,000 staff.
Parent

company (YUM Brands is the largest restaurant company in the world.
Serves more than 1.3 million pizzas daily.
Offers approx. 1,000,000 different combinations of pizza.

H O L I S T I C D E S I G N

P I Z Z A H U T , c. 2001


Слайд 43H O L I S T I C D E

S I G N

P I Z Z A H U T , c. 2001

50% OF MY PIZZAS ARE WRONG!

FINALLY!


Слайд 45
H O L I S T I C D E

S I G N

P I Z Z A H U T , c. 2001

SEQUENCE DIAGRAM
not so cleverly disguised as an
EXPLODED VIEW

Build a perfect pizza!


Слайд 46H O L I S T I C D E

S I G N

Proposed redesign of order entry terminals.

Consistent visual language

Expanded “natural language”
order tickets

Visual job aids redesigned to be simpler, more flexible, and easy to read and understand.

Ergonomic recommendations for
“just in time” information and
maximum task efficiency.


Слайд 47R E D U C I N G P I

Z Z A S T R E S S . . .


Opinionaire: 400 respondents

On-site observations: 12 restaurants


Слайд 48errors
E U R E K A F I N D

I N G : L A W O F U N I N T E N D E D C O N S E Q U E N C E S

slip
lapse
mistake
violation

Unintentional

Intentional

}

}


Слайд 49errors
E U R E K A F I N D

I N G : L A W O F U N I N T E N D E D C O N S E Q U E N C E S

Compensation Policies for franchisees were actually encouraging “violations” of quality standards in the restaurants.


slip
lapse
mistake
violation

Unintentional

Intentional

}

}


Слайд 50Psychology
Interactive systems
Information design
Visual language design
Task analyses
Ethnography
Anthropometrics
Ergonomics
Human Factors
Process analysis
User surveys
Statistical analysis
Contextual inquiry
Graphic

design
Usability testing
Anthropology
Instructional design
Interactive systems

B Y T H E N U M B E R S ...

67% Reduction in training time for pizza
production staff (Reduced from 3 shifts to 1).

60% Reduction in time to become proficient
in pizza assembly (Reduced from 3-5 days to 1-2).


80% Production accuracy percentage (Up from 50%,
with some restaurants reporting near 100% accuracy).

50% Improvement in staff confidence


••• Greatly improved relationships between
corporate management and RGMs, resulting
in less stress, less turnover and more profitable
working environments.


Слайд 51T H I N K E R

V
T H E


Слайд 52V
INTERACTION DESIGN


Слайд 53V
problem
problem
problem
problem
problem
problem


Слайд 54“luck (success) is a matter of preparation meeting opportunity.”
Lucius Annaeus

Seneca, Conservative Roman philosopher, statesman, dramatist ( 4 BC – 64 AD )

“If you only have a hammer, you tend to see every problem as a nail.”

Abraham Maslow, American Psychologist, Creator of “Maslow’s Hierarchy of Needs” ( 1908 – 1970 )


Слайд 55
Thank you.
4901 BEHRENS ROAD
COLLEYVILLE, TX 76034
www.COXHALL.com
NCOX@COXHALL.com
817-688-2467 mobile


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