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Brand of Steel: How Great UX Makes Brands Unbreakable презентация
Содержание
- 1. Brand of Steel: How Great UX Makes Brands Unbreakable
- 2. About Eli Silva: Favorite Color: Green
- 3. Lesson 1: So, what’s UX? Lesson
- 4. Lesson 1: So, what’s UX? Lesson
- 6. So, What is UX?
- 7. UX is not UI!
- 9. The Common Impression
- 10. The Job Description
- 11. The Reality
- 12. Forget the Unicorns
- 13. No Unicorns?!
- 14. Collaboration across disciplines is a better practice
- 15. The Reality VS
- 16. UX Designers are in the business of
- 17. So, What is UX?
- 18. Technology Business Design UX
- 20. UX applies anywhere and everywhere a human
- 21. UX is about strategy, research and design
- 22. Service Product Interface What does User Experience Touch?
- 23. UI or GUI Product Interface Service What does User Experience Touch?
- 24. How?
- 25. EMPATHY!
- 26. UX helps a brand find and deliver
- 27. Truth: The Experience is the Product
- 29. Lesson 1: So, what’s UX? Lesson
- 30. Lesson 1: So, what’s UX? Lesson
- 31. What about UI?
- 32. UI helps a brand convey a unique
- 33. “In order to avoid losing its place
- 35. Outdated Creative Delivery Model:
- 36. Outdated Creative Delivery Model:
- 37. UX Visually Defined:
- 38. An Example of Outdated Creative Delivery:
- 39. UX has a Plan:
- 40. An Example of Updated Creative Delivery:
- 41. UX in action is a lot more powerful than pretty-making. It’s advanced, empathetic problem solving.
- 44. UX helps companies turn toward users &
- 46. UX brings the customer into the boardroom
- 48. Truth: “Good” design is not enough.
- 49. Lesson 1: So, what’s UX? Lesson
- 50. Lesson 1: So, what’s UX? Lesson
- 51. UX helps brands resonate with customers by
- 52. UX takes customer focus, and wraps development,
- 53. A user’s interactions with your promises determines your brand.
- 54. Websites are a promise that you and
- 55. Time for a redesign?!
- 57. Not so Fast...
- 59. We can’t really afford UX...
- 62. There's still a big gap for many
- 63. Truth: Good Brands Redesign, Great Brands Realign
- 65. About Eli Silva: Website: elisilva.com Twitter: @elisymeon Slides: http://goo.gl/PEv01o LinkedIn: linkedin.com/in/elisymeon
About Eli Silva: Favorite Color: Green Twitter: @elisymeon Experience: UX Designer/Architect LinkedIn: linkedin.com/in/elisymeon
Слайд 2About Eli Silva:
Favorite Color:
Green
Twitter:
@elisymeon
Experience:
UX Designer/Architect
LinkedIn:
linkedin.com/in/elisymeon
Слайд 3Lesson 1:
So, what’s UX?
Lesson 2:
Branding, UX, and UI, Oh My!
Lesson 3:
Building
a Brand of Steel
Слайд 4Lesson 1:
So, what’s UX?
Lesson 2:
Branding, UX, and UI, Oh My!
Lesson 3:
Building
a Brand of Steel
Let’s Look at Unicorns
Слайд 16UX Designers are in the business of assembling Voltron, not being
unicorns.
Collaboration is the Differentiating Factor:
Слайд 20UX applies anywhere and everywhere a human meets your brand. Digital
or not,
UX is happening.
UX is happening.
Слайд 21UX is about strategy, research and
design working together to put users
front
and center
Defining UX:
Слайд 26UX helps a brand find and deliver
a strategy related to their
goals,
and the goals of their users.
and the goals of their users.
Let’s Define UX:
Слайд 29Lesson 1:
So, what’s UX?
Lesson 2:
Branding, UX, and UI, Oh My!
Lesson 3:
Building
a Brand of Steel
Слайд 30Lesson 1:
So, what’s UX?
Lesson 2:
Branding, UX, and UI, Oh My!
Lesson 3:
Building
a Brand of Steel
Why is UX so Important?
Слайд 32UI helps a brand convey a unique look
and feel for their
users that delivers visually on the brand's promise.
Let’s Define UI:
Слайд 33“In order to avoid losing its place atop organizations, design must
deliver
results. Designers must also accept that if they don’t, they’re
not actually designing well…”
-Mills Baker, Facebook
not actually designing well…”
-Mills Baker, Facebook
Слайд 41UX in action is a lot more powerful
than pretty-making. It’s advanced,
empathetic problem solving.
Слайд 44UX helps companies turn toward users & away from traditions that
stand alone. It's data driven and research based.
Слайд 46UX brings the customer into the boardroom at the C level,
and helps customers shape the products they use
Building a User Centered Brand:
Слайд 49Lesson 1:
So, what’s UX?
Lesson 2:
Branding, UX, and UI, Oh My!
Lesson 3:
Building
a Brand of Steel
Слайд 50Lesson 1:
So, what’s UX?
Lesson 2:
Branding, UX, and UI, Oh My!
Lesson 3:
Building
a Brand of Steel
How to Build UX Maturity
Слайд 51UX helps brands resonate with customers by collecting feedback and integrating
it into overall product strategy
Let’s Plan for Greatness:
Слайд 52UX takes customer focus, and wraps development, and design around that
focus, so brands achieve more
Слайд 54Websites are a promise that you and your services are accessible,
relevant, and available to your customers on their schedule.
Слайд 62There's still a big gap for many companies out there, and
the UX maturity is still set to grow
Слайд 65About Eli Silva:
Website:
elisilva.com
Twitter:
@elisymeon
Slides:
http://goo.gl/PEv01o
LinkedIn:
linkedin.com/in/elisymeon
