Philadelphia
October 9, 2014
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User-centered UX: Bringing the User into the Design Process презентация
Содержание
- 1. User-centered UX: Bringing the User into the Design Process
- 2. User Experience
- 3. If users are not a part of your process, you’re not doing UX.
- 4. Grammenos, Dimitris. “Stupidity, Ignorance, and Nonsense
- 5. Einstellung Effect
- 6. Expert Expert
- 7. Listen. Watch. Think. Be curious. Involve users.
- 8. So let’s talk research.
- 9. Choose the Right Method Each has its
- 10. Indirect User Research Content Inventory Customer Support
- 11. Direct User Research Surveys Interviews Focus Groups
- 12. Research Continua In-person Lab Setting
- 13. A Very Good Place to Start Content
- 14. Study Deliverables Consent Form Recruiting Screener Test
- 15. Consent Form Date & Location
- 16. Test Plan Goal Focus Areas
- 17. Get the Right People Formalize the recruitment
- 18. Recruitment Methods Email Lists Customer Panels Market
- 19. Ask the Right Questions Focus on behavior,
- 20. Use What You Have Use deliverables you
- 21. Communicate Results Get stakeholders to attend sessions
- 22. There is no one right method.
- 23. Small. Repeated. Frequent.
- 24. The User-centered UX challenge
- 25. 1. Stop designing for a bit and watch your users
- 26. 2. Change one of your routine design practices
- 27. 3. Talk to someone in your shop you’ve never spoken to before
- 28. 4. Do a bit of indirect research and share the results
- 29. 5. Do a quick user test
- 30. This ain’t science.
- 31. It’s user-centered ❤️ser Experience.
- 32. Thank You. This presentation can be found at slideshare.net/saturdave Dave Cooksey dave@saturdave.com
User Experience
Слайд 1User-centered UX:
Bringing the User into
the Design Process
#usercenteredUX | @saturdave
PhillyCHI
Leadnomics -
Слайд 4
Grammenos, Dimitris. “Stupidity, Ignorance, and Nonsense as Tools for Creative Thinking”
in interactions, September-October 2014 (volume xxi.5): pp. 56—59.
Слайд 9Choose the Right Method
Each has its strengths & weaknesses
Qualitative for rich
descriptive data
Quantitative for numerical data
They work best when combined
Quantitative for numerical data
They work best when combined
⭐️
Слайд 10Indirect User Research
Content Inventory
Customer Support
Web Analytics
Cognitive Walkthrough
Competitor Review
Heuristic Evaluation
Contextual Observation
Слайд 11Direct User Research
Surveys
Interviews
Focus Groups / Panels
Workshops
Contextual Inquiry
Shadowing
Card Sorts
Product Reaction Cards
Diary Study
Image
Collaging
Prototype Testing
Usability Testing
Eyetracking
Co-design Sessions
Prototype Testing
Usability Testing
Eyetracking
Co-design Sessions
Слайд 12Research Continua
In-person
Lab Setting
Small Sample
Qualitative
Remote
Contextual Study
Large Sample
Quantitative
Слайд 13A Very Good Place to Start
Content Inventory
Customer Support
Web Analytics
Competitor Review
Surveys
Interviews
Contextual Inquiry
Card
Sorts
Слайд 14Study Deliverables
Consent Form
Recruiting Screener
Test Plan
Test Guide / Script
Testing Schedule
Study Artifacts
Study
Checklist
⭐️
Слайд 15Consent Form
Date & Location
Reason for the Study
Compensation
Confidentiality
Usage of Recordings
Слайд 16Test Plan
Goal
Focus Areas
Methodology
Timeline
Location
Participants
Findings &
Recommendations
Слайд 17Get the Right People
Formalize the recruitment process
Create a recruiting screener
Consider recruitment
methods carefully
Start recruiting early
Start recruiting early
⭐️
Слайд 18Recruitment Methods
Email Lists
Customer Panels
Market Research Firms
Contextual Solicitation
Online Intercept
Craigslist
Reddit
Mechanical Turk
Слайд 19Ask the Right Questions
Focus on behavior, not opinion
Use the user’s language
Keep
questions simple
Don’t ask a question when you can observe
Don’t ask a question when you can observe
⭐️
Слайд 20Use What You Have
Use deliverables you already produce
Leverage existing proceses
Enlist members
of your team / the client
Find & use current user connections
Find & use current user connections
⭐️
Слайд 21Communicate Results
Get stakeholders to attend sessions
Share the user’s “pain” (videos
& quotes)
Socialize findings with design team
Schedule your research activities
Socialize findings with design team
Schedule your research activities
⭐️
Слайд 32Thank You.
This presentation can be found at
slideshare.net/saturdave
Dave Cooksey
dave@saturdave.com
