- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
WHAT IS презентация
Содержание
- 1. WHAT IS
- 2. You’ve heard about it. You know a Product Marketer.
- 4. It’s kind of hard to explain what
- 5. That’s probably because product marketing is one
- 6. Or maybe because this is the top definition...
- 9. Here’s what product marketing is and what product marketers do.
- 10. PS. Get the only weekly email
- 11. Let’s start with the typical marketing funnel.
- 12. There are three main parts of any
- 13. There are three main parts of any
- 14. Product Marketers are doing things like writing
- 15. And thinking about how to drive
- 16. But they’re also thinking about the competitive landscape and the market.
- 17. And how to help the sales team sell more and close more deals.
- 18. Product Marketers are focused more on marketing to customers than prospects and leads.
- 19. Or, in the words of some people who are passionate about
- 20. VP Marketing, HubSpot Product Marketing sits right
- 21. Co-Founder of Crazy Egg and KISSMetrics
- 22. Co-Founder, NextView Ventures Former Product Marketer at
- 23. Director of Growth, I Will Teach You
- 24. Chief Revenue Officer, Constant Contact Product
- 25. And even though everyone’s definition is a little different, one thing is crystal clear.
- 26. Great product marketing comes down to
You’ve heard about it. You know a Product Marketer.
Слайд 4It’s kind of hard to explain what product marketing is.
Pro Tip:
Try this search whenever you want to feel confused.
Слайд 5That’s probably because product marketing is one of the few job
functions that touches product, marketing and sales.
Слайд 12There are three main parts of any funnel:
Blogging, Social Media, SEO,
Writing, Design
Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring
Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion
Marketers focus on:
Слайд 13There are three main parts of any funnel:
Blogging, Social Media, SEO,
Writing, Design
Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring
Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion, Demand Generation
Слайд 14Product Marketers are doing things like writing positioning and messaging
for
products and new features.
Слайд 20VP Marketing, HubSpot
Product Marketing sits right at the intersection of the
product team. Our job is to bring products to market. That includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it.
Слайд 21Co-Founder of Crazy Egg and KISSMetrics
Product Marketing is the art and
science of conveying to people what your product can do for them with the goal of engaging, converting and retaining.
Слайд 22Co-Founder, NextView Ventures
Former Product Marketer at EBay
Product Marketing is about understanding
what people want so that you can so you can make your product great.
Слайд 23Director of Growth, I Will Teach You To Be Rich, Former
Director of Growth, KISSMetrics
Product Marketing is the art of creating desire for your product and understanding your customers so deeply that you can answer two critical questions for them: Why your product and why now?
Слайд 24Chief Revenue Officer, Constant Contact
Product Marketing is responsible for developing the
unique value proposition of a company’s offer(s) and then helps bring that value prop to life by enabling all of the company’s channels. The cornerstone of developing the value prop revolves around understanding a company’s potential buyers and the unique needs addressed by the company’s offerings.
