Слайд 1TWO REASONS
Apple Pay is about to take Europe by storm
Слайд 2Apple’s mobile payment system is already a huge success in the
U.S.
Слайд 3Apple CEO, Tim Cook, said more than 750 banks and financial
institutions have signed up to bring Apple Pay to their customers.
Слайд 4
And $2 out of every $3 spent on contactless purchases in
the U.S. are done through Apple Pay.
Слайд 5
“With all of this momentum in the early days, we are
more convinced than ever that 2015 will be the
year of Apple Pay.”
- Tim Cook, Apple CEO
Слайд 7VISA just announced it’s European contactless payment terminals will support tokenization
by mid-April.
Слайд 8This is the type of secure system Apple Pay uses for
its payment process.
Слайд 9Which is important for two reasons:
Слайд 10First, VISA has more than 1.5 million contactless payment terminals that
are ready for mobile payments.
Слайд 11With the success of Apple Pay in the U.S., VISA knows
these terminals could be a catalyst for Apple Pay in Europe.
Слайд 12The company’s even called Apple Pay a “critical piece” of the
mobile payments puzzle.
Слайд 14Europe has been using contactless payment systems for years.
Слайд 15Which means it’s even more ready than the U.S. for more
mobile payment adoption.
Слайд 16And it’s coming at just the right time.
Слайд 17Use of near-field communication, the wireless connection used for Apple Pay,
is skyrocketing.
Слайд 18Source: Juniper Research.
Mobile NFC Users Worldwide
(in millions)
Слайд 19Which means that banks, financial institutions, and retailers have a big
incentive to adopt NFC technology.
Слайд 20Here’s why that’s good for Apple…
Слайд 21Apple Pay is all about making the company’s devices even more
desirable and indispensible.
Слайд 22In its most recent quarter, Apple sold 74.5 million iPhones.
Слайд 23While Apple Pay is just one feature out of many, it
should help fuel incremental sales in Europe once it’s up and running.
Слайд 24“We believe Apple Pay was the most important announcement from Apple’s
9/9 event and view Apple Pay as potentially the most important Internet service introduced by Apple since iTunes.”
- Gene Munster, Piper Jaffray
Слайд 25That’s a bold statement. But with the success of the iPhone
so far, and the U.S. adoption of Apple Pay to date…
Слайд 26It appears Apple’s payment system is poised to take Europe by
storm.
Слайд 27
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