Kyle Lacy
Head of Marketing Strategy
OpenView Venture Partners
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Technology Trends Shifting Customer Behavior презентация
Содержание
- 1. Technology Trends Shifting Customer Behavior
- 2. What do I do? I am
- 3. trends vs reality INBOUND15 @kyleplacy
- 5. what’s next? INBOUND15 @kyleplacy
- 6. what’s now? INBOUND15 @kyleplacy
- 7. Moments Mobility Audience Effect Data at Scale
- 8. 1 Moments Matter @kyleplacy
- 9. INBOUND15 @kyleplacy
- 10. Photos by Seth Casteel INBOUND15 @kyleplacy
- 11. INBOUND15 @kyleplacy
- 12. 2 Mobility @kyleplacy
- 13. 75% INBOUND15 @kyleplacy
- 14. (Millward Brown, 2014) Americans now spend 151
- 15. (Google, 2015) 66% of all time spent
- 16. Photo by lzf, iStock Photo Photo by
- 17. (Millward Brown, 2014) By 2017 there will be over 20 billion connected devices. @kyleplacy
- 18. Mobility is seamless. INBOUND15 @kyleplacy
- 19. @kyleplacy INBOUND15 @kyleplacy
- 20. @kyleplacy INBOUND15 @kyleplacy
- 21. @kyleplacy INBOUND15 @kyleplacy
- 22. Mary Meeker 40% of global mobile users have a smartphone. INBOUND15 @kyleplacy
- 23. 60% INBOUND15 INBOUND15 @kyleplacy
- 24. There is still massive growth potential for smartphones. INBOUND15 INBOUND15 @kyleplacy
- 25. @kyleplacy @kyleplacy INBOUND15 @kyleplacy
- 26. @kyleplacy @kyleplacy INBOUND15 @kyleplacy
- 27. @kyleplacy @kyleplacy $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ INBOUND15 @kyleplacy
- 28. 3 Audience Effect
- 29. Whoever owns the audience… owns the experience.
- 33. $678B INBOUND15 @kyleplacy
- 34. $178B INBOUND15 @kyleplacy
- 35. $90B INBOUND15 @kyleplacy
- 36. $68B INBOUND15 @kyleplacy
- 37. Eric Schmidt, Chairman, Google Most people think
- 38. via ben-evans.com INBOUND15 @kyleplacy
- 39. Scott Galloway, NYU Stern Over the last
- 40. Scott Galloway, NYU Stern Their shipping fees
- 41. INBOUND15 @kyleplacy
- 42. INBOUND15 @kyleplacy
- 45. INBOUND15 @kyleplacy
- 46. @kyleplacy @kyleplacy #mixwest14
- 47. 34,000 cities 190 countries 1 million listings
- 48. 5 Big Data @kyleplacy
- 49. 5 Big Data Data at Scale @kyleplacy
- 50. Courtesy of Alex Tellez + Amy Wang + H2O Team INBOUND15 @kyleplacy
- 51. one. Moments Matter INBOUND15 @kyleplacy
- 52. Dan Ariely, Professor at Duke Big data
- 53. 6 Cloud Computing @kyleplacy
- 54. Om Malik Cloud computing has changed how startups are built and companies are scaled. @kyleplacy
- 55. INBOUND15 @kyleplacy
- 56. Data contains information of great business /
- 57. 7 Machine Learning @kyleplacy
- 58. Machine learning is the technology that automatically
- 59. INBOUND15 @kyleplacy
- 60. INBOUND15 @kyleplacy
- 61. Our technology application generates news stories, industry
- 62. INBOUND15 @kyleplacy
- 63. 8 Humanizing Automation @kyleplacy
- 64. David Walmsley We must move from numbers
- 65. Analytics should be worshipped Content should (and
- 66. You are not marketers. social media managers engineers content experts writers technologists INBOUND15 @kyleplacy
- 67. You are experience makers and managers. INBOUND15 @kyleplacy
- 68. The experience is the only thing that makes you relevant. INBOUND15 @kyleplacy
- 69. What do I do? I am
What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce @kyleplacy
Слайд 1Technology Trends Shifting Customer Behavior
Why technology is changing the way
we think,
buy and communicate.
Слайд 2What do I do?
I am a marketer.
I’ve written 3 books.
Head of
Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
@kyleplacy
Слайд 7Moments
Mobility
Audience Effect
Data at Scale
Cloud Computing
Machine Learning
Humanizing Automation
Trends Shifting Consumer Behavior
@kyleplacy
Слайд 14(Millward Brown, 2014)
Americans now spend 151 minutes per day on smartphones,
more than on TV or laptops
@kyleplacy
Слайд 16Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on Google are related to location.
(Google Data, Global, March 2014)
INBOUND15
Слайд 27@kyleplacy
@kyleplacy
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
INBOUND15
@kyleplacy
Слайд 37Eric Schmidt, Chairman, Google
Most people think our main competitors are Yahoo!
And Bing. It’s actually Amazon.
INBOUND15
@kyleplacy
Слайд 39Scott Galloway, NYU Stern
Over the last nine months Amazon’s shipping costs
have gone up more than 40%...
INBOUND15
@kyleplacy
Слайд 40Scott Galloway, NYU Stern
Their shipping fees were $3B, but they spent
almost $7B on transportation costs…
INBOUND15
@kyleplacy
Слайд 4734,000 cities
190 countries
1 million listings
Over 30 millions nights booked
The Power of
Airbnb
@kyleplacy
Слайд 52Dan Ariely, Professor at Duke
Big data is like teenage sex… everyone
talks about it, nobody really knows how to do it, everyone else is doing it, so everyone claims they are doing it.”
@kyleplacy
Слайд 54Om Malik
Cloud computing has changed how startups are built and companies
are scaled.
@kyleplacy
Слайд 56Data contains information of great business / personal value.
If you can
extract those insights from the data, you can make better decisions.
The Hope of Big Data
Predicting future stock movements = $$$
Netflix movie recommendations = better experience = $$$
@kyleplacy
Слайд 58Machine learning is the technology that automatically finds patterns in your
data and uses them to make predictions for new data points
@kyleplacy
Слайд 61Our technology application generates news stories, industry reports, headlines and more
– at scale and without human authoring or editing
@kyleplacy
Слайд 64David Walmsley
We must move from numbers keeping score to numbers that
drive better actions.
@kyleplacy
Слайд 65Analytics should be worshipped
Content should (and will) be personalized
Understand industry trends
People
are paramount
Don’t underestimate your community
Don’t underestimate your community
Tracking the Trends
@kyleplacy
Слайд 66You are not marketers.
social media managers
engineers
content experts
writers
technologists
INBOUND15
@kyleplacy
Слайд 69What do I do?
I am a marketer.
I’ve written 3 books.
Head of
Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
@kyleplacy
