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Sound the Alarm: Preparing Digital Crisis Communications Strategy презентация
Содержание
- 1. Sound the Alarm: Preparing Digital Crisis Communications Strategy
- 2. These are the times that try men's souls. -Thomas Paine
- 3. Image via channelweb.co.uk
- 6. February 2, 2011 #snowpocalypse #snowmageddon The 2011 Groundhog Day Blizzard Antioch, IL: 27.0”
- 7. Rochester, NY: 3.8” Annual average =
- 8. February 3, 2011
- 10. Image via wallconvert.com
- 12. Image via infomobile.com
- 13. Image via dreamstime.com
- 14. Image via istockphoto.com
- 16. Crisis communications must have a regimented plan, yet be agile enough to handle the unanticipated.
- 17. Image via 123rf.com
- 18. Image via powerbookmedic.com
- 19. So where do we go from here?
- 20. Step One: Do your homework
- 21. Image via blog.meegenius.com
- 22. Ask. Image via istockphoto.com
- 23. What is a “crisis”? Image via streetwise.com
- 24. Crises refine life. In them you discover what you are. -Allan K. Chalmers
- 25. Step Two: Assess your strengths … & weaknesses
- 27. Strength Image via sodahead.com
- 28. Weakness Image via istockphoto.com
- 29. Step Three: Build your basics
- 30. Assess your needs Image via amysheehan.net
- 31. Set goals Survive Focus Flex Protect
- 32. Select channels
- 33. Top four channels used as primary crisis
- 34. Image via http://kevin.lexblog.com/ Via social media: Monitor
- 35. Set processes & workflows
- 36. Plan the right voice for the right channels
- 38. Remember: be human Image via changingthewayyouwork.files.wordpress.com/
- 39. Stay on message Image via dafilmschool.files.wordpress.com
- 40. Establish communications guidelines Be ready. Be responsive. Be real.
- 41. Image via uxteam.com/
- 42. Step Four: Fill your toolbox
- 43. Strategy is your #1 tool Image via istockphoto.com
- 44. The hardware The “red binder” Web-enabled alert
- 45. The soft-ware Crisis team Extended team ALL employees Student champions
- 46. “I love it when a plan comes together.” Image via nbc.com - Col. Hannibal Smith
- 47. The personalware Smartphone or device Pre-stocked links Mi-Fi Saved scripts
- 48. Step Five: Educate. Update.
- 49. It ain’t over til it’s over. - Lenny Kravitz
- 50. The status is not … quo. - Dr. Horrible
- 51. Thank you. Colleen Brennan-Barry @ColB
These are the times that try men's souls. -Thomas Paine
Слайд 1Sound the Alarm:
Preparing Digital Crisis
Communications Strategy
Colleen Brennan-Barry
(@ColB)
Monroe Community College
Rochester,
Слайд 6February 2, 2011
#snowpocalypse #snowmageddon
The 2011 Groundhog Day Blizzard
Antioch, IL: 27.0”
Слайд 7
Rochester, NY: 3.8”
Annual average = 95.1”
WHY WASNT SCHOOL CANCELED TODAY!?! I
almost died driving here!
School should be closed tomorrow because of snowstorm and bad weather conditions!! Will it be closed????
Why don't you EVER close??
School should be closed tomorrow because of snowstorm and bad weather conditions!! Will it be closed????
Why don't you EVER close??
Слайд 16Crisis communications must have a regimented plan, yet be agile enough
to handle the unanticipated.
Слайд 33Top four channels used as primary crisis information sources:
-- 2009 Steering
Committee of the EDUCAUSE Net@EDU Converged Communications Working Group (CCWG) survey of 125 colleges/universities
Email
SMS
Website
Social Media
Слайд 34Image via http://kevin.lexblog.com/
Via social media:
Monitor conversation & gauge pubic opinion.
Manage &
address accuracy of information.
Track developments for evaluation & prioritization.
Respond in real time as events evolve.
Track developments for evaluation & prioritization.
Respond in real time as events evolve.
Слайд 44The hardware
The “red binder”
Web-enabled alert system
Redundant systems with geographic diversity
Alternate
“lite” homepage
Well-worn social media accounts
Messages & templates
Well-worn social media accounts
Messages & templates
