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Personal Branding for the Young Entrepreneur or Professional презентация
Содержание
- 1. Personal Branding for the Young Entrepreneur or Professional
- 2. Personal Branding for the Young Entrepreneur
- 3. Lord Help Us All!
- 4. “The basic issue in marketing is creating
- 5. Me looking 60 Minutes into the Future & Seeing that You Really Enjoyed Yourself.
- 6. Our Goal Today:
- 7. © Hip Pocket 2014 Current &
- 8. What is Personal Branding? Why is
- 9. What is Personal Branding?
- 10. Personal Branding? Say What??
- 11. “It’s the process by which you differentiate
- 12. “It’s kicking ass and taking names…in a
- 13. What is the goal? To be
- 14. © Hip Pocket 2014 Why is
- 15. English Major Turned Entrepreneur BA &
- 16. Contribute: don’t wait…you have to do
- 17. “Almost every case of serendipity and opportunity
- 18. “If branding is how you differentiate, then
- 19. Make Music & Sequins Will Come
- 20. Can you go broad? Maybe.
- 21. Go Deep, Not Broad
- 22. Intersection of Two Areas
- 23. Look for Emerging Trends
- 24. Mind Map: Your industry.
- 25. Step 2: Take Home Exercise
- 26. Current & future Launching first
- 27. Build an online presence now:
- 28. There are still 4 Ps:
- 29. Step 3: Authentic Marketing You © Sebastien Millon
- 30. At some point, you become the
- 31. …after liftoff: People will begin
- 32. This isn’t about a Job, it’s about Creating Opportunities for You & Your Network!
- 33. Mark Zmarzly mark@hippocket.net 402.802.1005
Personal Branding for the Young Entrepreneur or Professional …or, how to become the world’s leading expert on protecting urban infrastructures from terrorist attacks…in only three weeks! -
Слайд 2
Personal Branding for the Young Entrepreneur or Professional
…or, how to become
the world’s leading expert on protecting urban infrastructures from terrorist attacks…in only three weeks!
- by Mark Zmarzly
- by Mark Zmarzly
Слайд 4“The basic issue in marketing is creating a category (i.e. a
given type of product or service) you can be first in. It's the law of leadership. It's better to be first than it is to be better.”
-- Al Ries & Jack Trout
What Does this Prove?
Слайд 7
© Hip Pocket 2014
Current & future
Launching first client – ubt.com.
Mortgage, Auto,
and Retirement comparisons are available now.
Launching next group of clients immediately.
Facebook application planned for fall of 2014.
Second generation in late 2014.
Launching next group of clients immediately.
Facebook application planned for fall of 2014.
Second generation in late 2014.
A Word from My Lawyer
I didn’t originally set out to brand myself as a bank consultant.
A lot of what I learned has come from books, others, & test and learn…but it has worked for me.
Don’t sue me! Seriously. Please.
Слайд 8
What is Personal Branding?
Why is it Necessary?
My Story
Key Areas of Branding
Q&A
Today’s
Road Map
Слайд 11“It’s the process by which you differentiate yourself from others.”
“Involves bringing
your unique value proposition to life online and in person.”
-- Dan Schawbel in 2009 - Me 2.0.
What is Personal Branding?
Слайд 12“It’s kicking ass and taking names…in a good way!”
-- Me, right
now, from up here in the front of the room.
What is Personal Branding?
Слайд 13
What is the goal?
To be recognized as an expert in your
field, establish credibility, advance your career, and build self confidence.
For others to be drawn in by you so they will want to invest in you: job, opportunity, capital, attention, or time.
My take: Essentially, to become super cool.
For others to be drawn in by you so they will want to invest in you: job, opportunity, capital, attention, or time.
My take: Essentially, to become super cool.
Слайд 14
© Hip Pocket 2014
Why is it necessary?
Career paths aren’t linear anymore.
You
need to create more ownership over your success and image >>>> your employer isn’t responsible.
Your brand stays with you!
If you wait to be chosen, you will likely be waiting a long, long time.
Your brand stays with you!
If you wait to be chosen, you will likely be waiting a long, long time.
Слайд 15
English Major Turned Entrepreneur
BA & MA in Creative Writing
“Proofer” (WTF?)>Copywriter>Creative Manger>AE>Sales/Speaker>Entrepreneur
CEO/Founder
of
39% of good branding is showing up!
Another 40% is saying “yes”
The last 41% is working your ass off!
Only 2% is being good a math
39% of good branding is showing up!
Another 40% is saying “yes”
The last 41% is working your ass off!
Only 2% is being good a math
Слайд 16
Contribute: don’t wait…you have to do something.
Intelligent Insight: know yourself, know
your industry, look for an area you can own!
Marketing: Letting others know about the items above!
Achieve Liftoff (Tipping Point) – from push to pull.
Give Back to Others: listen, look for, and create ways to assist others. Give, Give, Give!
Marketing: Letting others know about the items above!
Achieve Liftoff (Tipping Point) – from push to pull.
Give Back to Others: listen, look for, and create ways to assist others. Give, Give, Give!
My 5 Key Areas of Personal Branding
Слайд 17“Almost every case of serendipity and opportunity involves someone doing something!”
--
Reid Hoffman, LinkedIn Founder
Step 1: Contribute
Слайд 18“If branding is how you differentiate, then you need to do
something at work to start the ball rolling. How’s that sandwich?”
-- Me, again. Still up here in the front of the room…sandwichless & hungry.
Step 1: Contribute
Слайд 20
Can you go broad? Maybe.
Can you go deep? Definitely!
Look at the
intersection of 2 areas.
Look for emerging trends.
Be a student of your industry!
Once you find an insight, own it!
Look for emerging trends.
Be a student of your industry!
Once you find an insight, own it!
Step 2: Find an Intelligent Insight!
Слайд 24
Mind Map:
Your industry.
Your position.
Your passions.
Emerging trends?
Read, read, read.
Step 2: Take
Home Exercise
Слайд 25
Step 2: Take Home Exercise
Me in 2009:
Bank Marketing
Creative Manager
New Ideas/Creativity
Social
Media
Twitter was new within my industry:
@Bank Marketing
www.ihelpbanks.com
I need to do this again!
Twitter was new within my industry:
@Bank Marketing
www.ihelpbanks.com
I need to do this again!
Слайд 26
Current & future
Launching first client – ubt.com.
Mortgage, Auto, and Retirement comparisons
are available now.
Launching next group of clients immediately.
Facebook application planned for fall of 2014.
Second generation in late 2014.
Launching next group of clients immediately.
Facebook application planned for fall of 2014.
Second generation in late 2014.
Step 3: Authentic Marketing
There is only one you!
Слайд 27
Build an online presence now:
Vanity URL (or about.me) – YES!
LinkedIn Profile
– HELL YES!
Robust LinkedIn Profile – 3x YES!
Blog – Can you write well? If yes, then yes. If no, then no.
Twitter, Instagram, etc – it depends.
Your online presence lives 24/7!
Robust LinkedIn Profile – 3x YES!
Blog – Can you write well? If yes, then yes. If no, then no.
Twitter, Instagram, etc – it depends.
Your online presence lives 24/7!
Step 3: Authentic Marketing
Слайд 28
There are still 4 Ps:
Product: You. Need a bit of swagger.
Place:
it’s not where you work, but where you meet and engage people. Online & in person.
Price: your total net value to others.
Net Value: your position + positioning + connections + skills + ability to help.
Promotion: getting noticed.
Price: your total net value to others.
Net Value: your position + positioning + connections + skills + ability to help.
Promotion: getting noticed.
Step 3: Authentic Marketing
Слайд 30
At some point, you become the expert. This is branding nirvana!
The
point when you go from mainly push marketing to pull marketing.
Perception becomes reality.
Most people won’t go this far. If you do, congratulations to you…you astronaut, you!
Perception becomes reality.
Most people won’t go this far. If you do, congratulations to you…you astronaut, you!
Step 4: Achieve Liftoff
Слайд 31
…after liftoff:
People will begin to seek you (good and bad).
At this
point you are in the role of expert so inquires are for advice or paid opportunities.
That’s passive so look for ways to be active!
That’s passive so look for ways to be active!
Step 5: Give, Give, & Give More
Слайд 33
Mark Zmarzly
mark@hippocket.net
402.802.1005
@BankMarketing
https://www.linkedin.com/in/markzmarzly
Q&A Time & Let’s Connect
