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Personal Branding for Developers презентация
Содержание
- 1. Personal Branding for Developers
- 2. Edin Kapić www.edinkapic.com
- 3. What Will You Learn Today? Why should
- 4. Why Should You Market Yourself?
- 5. Marketing....A Nasty Word? I think that marketing
- 6. MARKETING someone who NEEDS something connecting someone who PROVIDES something with
- 7. You already market yourself With your CV
- 9. Personal Branding Choosing the message you send
- 10. (and expose a subset of yourself)
- 11. Why should you invest into a personal
- 12. Specialize your brand
- 13. Be a big fish in a small pond
- 14. But “I am not good enough to market myself” “I am faking it”
- 15. Building a Brand
- 16. What is a Brand? A logo? A
- 17. Examples of brands
- 18. Examples of developer personal brands
- 19. What makes up a brand?
- 20. Message What is your unique point of
- 21. Visuals Logo Colours Fonts Style
- 22. Consistency Meeting the expectations, every time Helps
- 23. Exposure Repeated exposure is what makes your
- 24. The Brand Lifecycle Build Plan Expose Measure Repeat
- 25. How to build a brand?
- 26. How to spread your brand?
- 27. Example Niche: “C++ Windows driver development” Message:
- 28. Example Visuals: Channels Blog www.driversheriff.com Twitter @DriverSheriff
- 29. Your Blog
- 30. Your Blog It is the channel that
- 31. Your Blog = Your Business Card Prospective
- 32. Secret Recipe for a Successful Blog
- 33. But “Nobody is going to read it” “I don’t know what to write about”
- 34. Using Social Networks
- 35. Social Networks Extra channels for your message
- 36. Which ones? Twitter LinkedIn StackOverflow SlideShare Facebook Pinterest Google+
- 37. Tools to Manage Social Networks
- 38. Speaking
- 39. Speaking? Really? Speaking is a very powerful,
- 41. How to start?
- 42. But “I am afraid of speaking in públic”
- 43. Writing
- 44. Writing “He/she wrote a book on that
- 45. What to write? Technical articles Books Whitepapers
- 46. Additional considerations You’re not going to make
- 47. Summary
- 48. “How do you want to be known”
- 49. Questions? ¿Preguntas? Preguntes? Perguntas? Domande? Galdeak? Fragen?
Edin Kapić www.edinkapic.com @ekapic [ˈedin ˈka:pit͡ɕ ]
Слайд 3What Will You Learn Today?
Why should you market yourself?
Building a brand
Your
blog
Using social networks
Speaking
Writing
Summary
Using social networks
Speaking
Writing
Summary
Слайд 5Marketing....A Nasty Word?
I think that marketing is bad
I want my work
to speak for me
I don’t want to brag about what I do
I don’t want to market myself
I don’t want to brag about what I do
I don’t want to market myself
Marketing can be done badly
But we’re not a meritocracy
But I don’t want to project a wrong image either
But I do, all the time
Слайд 7You already market yourself
With your CV
In your interviews
In your interactions with
other people
Every time you want to convince somebody to do something
But, do you choose what do you project to other people?
Every time you want to convince somebody to do something
But, do you choose what do you project to other people?
Слайд 9Personal Branding
Choosing the message you send
Choosing the image you project
Reaching more
effectively and to more people
Making an impact
Making an impact
Слайд 11Why should you invest into a personal brand?
You can be the
best developer in the world
but if nobody knows about you
you’ll never reach your true potential
Слайд 16What is a Brand?
A logo?
A name?
A color?
A theme?
A set of expectations
about a product or a service
Everything associated with a product, including its symbolism and experiences
Everything associated with a product, including its symbolism and experiences
Слайд 20Message
What is your unique point of view?
What are your values?
Why are
you different?
What are you offering?
Specialize, specialize, specialize
What are you offering?
Specialize, specialize, specialize
“I help and inspire companies and teams to deliver their projects and optimize their work using SharePoint/Office 365 technology in an effective way”
Слайд 22Consistency
Meeting the expectations, every time
Helps to keep your message clear
The most
overlooked component of personal branding in developers
Слайд 23Exposure
Repeated exposure is what makes your brand stick
You get exposure by
using different channels
Слайд 27Example
Niche: “C++ Windows driver development”
Message: “I help companies shorten their driver
development time by mentoring their teams and reviewing their code”
Tagline: “Your driver problem solver”
Elevator pitch: “Your company does Windows drivers? I save you on average 75.000 € in development cost by mentoring your team and reviewing your code.”
Tagline: “Your driver problem solver”
Elevator pitch: “Your company does Windows drivers? I save you on average 75.000 € in development cost by mentoring your team and reviewing your code.”
Слайд 28Example
Visuals:
Channels
Blog www.driversheriff.com
Twitter @DriverSheriff
YouTube Driver Wild West Screencasts
Mailing list Driver Sheriff Roundup
Goals: Get 1000 subscribers in
6 months
Get 5 leads per month
Driver
Sheriff
Слайд 30Your Blog
It is the channel that you own and fully control
You
should provide useful content aligned with your message
Think about SEO
Think about SEO
Слайд 31Your Blog = Your Business Card
Prospective recruiters can know you better
Clients
can find and reach you
You can convert your visitors into customers
You can convert your visitors into customers
Слайд 35Social Networks
Extra channels for your message
Growing and nurturing your network
Same principles
apply:
Add value
Be consistent
Apply branding
Add value
Be consistent
Apply branding
Слайд 39Speaking? Really?
Speaking is a very powerful, direct connection with your audience
Builds
your personal brand very quickly
Слайд 44Writing
“He/she wrote a book on that subject”
Writing gives us credibility as
an authority
Slow-paced, in-depth channel for your message
Slow-paced, in-depth channel for your message
Слайд 46Additional considerations
You’re not going to make (much) money out of publishing
You
can sell premium content such as videos
Слайд 48“How do you want to be known”
It’s not about selling, it’s
about communicating
4 key brand ingredients: message, visuals, consistency, exposure
Make a plan, keep it going
4 key brand ingredients: message, visuals, consistency, exposure
Make a plan, keep it going
Personal Branding for Developers
