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OH #@! I'VE GOT TO RUN A BRAINSTORM презентация
Содержание
- 2. OH #@?! I’VE GOT TO RUN A BRAINSTORM
- 3. 1. PREPARING PROPERLY 2. GENERATING IDEAS
- 4. 1. PREPARING PROPERLY
- 5. A decent brief? To achieve what? Why?
- 6. The Right Medium? On your own? Collaborate? With whom? Phone, email, meet? Private or public?
- 7. The Right People? Optimum number = 4
- 8. A Third Place? Not office, not home
- 9. Got The Right Time? Look at month,
- 10. For How Long? Shorter is better 5
- 11. The Right Method? You need one Facts
- 12. The Right Stimulus? Prepared in advance Plenty
- 13. Homework Set? Attendees must prepare Material
- 14. The Rules Of Engagement Turn up
- 15. 2. GENERATING IDEAS
- 16. Eyes Of Experts Choose experts in advance
- 17. Category Stealing Identify other categories (not your
- 18. What’s Hot? Examine current trends Major events
- 19. For more idea generation techniques: theideasbook.net
- 20. theideasbook.net expertadviceonline.com kevinduncanexpertadvice@gmail.com @kevinduncan
OH #@?!
I’VE GOT TO RUN A BRAINSTORM
Слайд 5A decent brief?
To achieve what?
Why?
Who is this aimed at?
Statement: our objective
Question:
how do we…?
Слайд 7The Right People?
Optimum number = 4
Less = more ideas
Selective guest list
High
quality participants
No substitutes
No substitutes
Слайд 8A Third Place?
Not office, not home
Inspiring setting
High ceilings, natural light
Fresh air
On
the move?
Слайд 9Got The Right Time?
Look at month, week, day
Optimum time of day
Avoid
pressure times
Avoid dead zones
Look at duration
Avoid dead zones
Look at duration
Слайд 10For How Long?
Shorter is better
5 minutes? 30 minutes?
Boredom and attention
Energy
and productivity
Breaks and pacing
Breaks and pacing
Слайд 12The Right Stimulus?
Prepared in advance
Plenty of material to spare
Interventions
Breaks
Exercises and application
Слайд 13 Homework Set?
Attendees must prepare
Material issued in good time
Have they read
the brief?
And background material?
Set test at start to check
And background material?
Set test at start to check
Слайд 14The Rules Of Engagement
Turn up
Listen productively
Talk succinctly
No show-offs or cynics
No
jargon
Слайд 16Eyes Of Experts
Choose experts in advance
Or get attendees to do it
View
brief through the eyes of different experts
How would they approach it?
Consider those unrelated to category
How would they approach it?
Consider those unrelated to category
Слайд 17Category Stealing
Identify other categories (not your own)
Define characteristics
Name brands
Identify approaches
Apply
to your brief
Слайд 18What’s Hot?
Examine current trends
Major events coming up
Look at celebrities & issues
Attach
your brief to them
Don’t force it
Don’t force it
