Making Business Model Innovation More of a (Data) Science презентация

Содержание

Innovation: new stuff with enduring value. Blog: bit.ly/CSC-Strata

Слайд 1Making Business Model Innovation More of a (Data) Science
Jerry Overton
Data Scientist,

Distinguished Engineer

bit.ly/CSC-Strata


Слайд 2Innovation: new stuff with enduring value.
Blog: bit.ly/CSC-Strata


Слайд 3Treating innovation as an art is not working.
Blog: bit.ly/CSC-Strata


Слайд 4We need a new innovation engine and better fuel.
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Слайд 5The solution: computer simulation.
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Слайд 6Innovation is actually a scientific problem


Слайд 7We have to change the way we think of risk.
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Слайд 8Step 1: Replace retrospective models.
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Слайд 9Step 2: Build prescriptive models.
Rv(Co) = Rv (Cs (Vp (Kp (Co)

) ) )

Market Potential:
Rv(Cs) + Rnd

What if customer lines get long?

Buyer Behavior:
Cs(Vp) + Rnd


What if it gets really hot?


Operational Efficiency:
Vp(Kp) + Rnd


What if I found a faster way to scoop the ice?

Partner Efficiency:
Kp(Co) + Rnd

What if my supplier runs low on lemons?


Blog: bit.ly/CSC-Strata


Слайд 10Step 3: Believe in simple.
Simple Models
Complex Models
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Слайд 11Let’s use a scientific approach to innovate at Blockbuster (Circa 1998)


Слайд 12I built a simple prescriptive model.
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Слайд 13Should we bother with video-by-mail?
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Слайд 141999: Blockbuster is big.

Simulations anticipate Blockbusters initial market leadership.
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Слайд 151999: Netflix is small.
Netflix at market entry is not a threat

to Blockbuster at scale.


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Слайд 162000: Netflix is not an obvious threat.
Any signs of threat to

Blockbuster is a very unlikely outlier.


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Слайд 17But there is risk ahead.
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Слайд 182002: Blockbuster’s margins fall.
Blockbuster experiences the drop in profit predicted by

simulation for 2003.


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Слайд 192003: Netflix threat grows.
Netflix posts its first profit.

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Слайд 202004: The threat becomes obvious.
Blockbuster launches competing service to Netflix.

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Слайд 21Video-by-mail threat will be fatal.
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Слайд 222005: Blockbuster begins reducing stores.
Blockbuster reported a 29% loss

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Слайд 232010: Blockbuster is bankrupt.
Blockbuster files for bankruptcy.

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Слайд 24We’ve found a meaningful innovation.
Netflix offers to sell

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Слайд 25That’s business model innovation as a (data) science.
Blog: bit.ly/CSC-Strata


Слайд 26The innovation machine is hungry!
Twitter: @jerryaoverton Email: joverton@csc.com LinkedIn: linkedin.com/in/jerryaoverton
Blog: bit.ly/CSC-Strata
Blog: bit.ly/CSC-Strata


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