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Lean Startup, Customer Development, and the Business Model Canvas презентация
Содержание
- 1. Lean Startup, Customer Development, and the Business Model Canvas
- 2. Key Lean Startup Concepts Uncertainty and Scarce Resources
- 3. Lean Startup Innovations Old School Business Plan
- 4. Customer Development
- 6. What Needs to be True for Your
- 7. Build-Measure-Learn Cycle
- 8. What Most Startups Want to Build
- 9. What They Should Build First
- 10. Eventually Build This
- 11. Business Model Canvas
- 12. Source: http://businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf PRODUCT-MARKET FIT
- 13. Customer Archetype
- 15. Value Propositions
- 16. Pains and Gains – NOT Features Pain
- 17. http://www.behaviormodel.org/
- 18. Case Studies
- 20. Technical Insight
- 21. Market Insight
- 22. Initial Value Proposition: Accuracy
- 23. Tactics: VP Ranking
- 24. Prototype v MVP
- 25. Value Proposition
- 26. Team Privacy Protect privacy for users of location-based services (LBS)
- 30. How to Get Interviews Friends and Families Introductions Affinity Networks Traditional Networking Cold Calls LinkedIn
- 31. 12 Interview Tips 1. One person at
Слайд 3Lean Startup Innovations
Old School
Business Plan First
Startups = Small Companies
Linear Process
Product Development
Beta Test
New School
Business Model First
Startups = Temporary Search Organizations
Iterative Process
Customer Development First
Minimum Viable Product
Слайд 6What Needs to be True for Your Business Model to Work?
Evidence
Hypotheses Cannot be Trite, Ridiculous, or Non-Confirmable
Why, Why, Why, Why, Why?
Hypothesis Development
Слайд 12
Source: http://businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
PRODUCT-MARKET FIT
Слайд 16Pains and Gains – NOT Features
Pain Killers
Reduce Waste
Kill Frustration
Fix Underperforming solutions
End
Wipe Out Negative Social Consequences
Eliminate Risk
Gain Creators
Create Savings
Better Outcomes
Customer Delight
Ease Work Flow or Life
Create Positive Consquences
Слайд 27
The Business Model Canvas: ver 1.0
Creating awareness
educational
Technology
Privacy advocacy groups
Developing costs
Marketing costs
App
trust
Building trust
Smart phone users uneasy about privacy
Perception of enhanced privacy
Own website
Слайд 28
The Business Model Canvas: ver 2.0
Creating awareness
educational
Technology
Developing costs
Marketing costs
trust
Building trust
Social Network
Security of Company Geodata
Companies uneasy about employees’ online activities
Companies subscription charges
Own website
Avoid direct employer -> employee monitoring
Слайд 29
The Business Model Canvas: ver 3.0
???
Consumers
???
Companies
???
Understanding Aggregate Info for Large Hidden
???
Technology
???
???
Government Agencies
Слайд 30How to Get Interviews
Friends and Families
Introductions
Affinity Networks
Traditional Networking
Cold Calls
LinkedIn
Слайд 3112 Interview Tips
1. One person at a time
2. Know your goals
3. Separate behavior and feedback in discussion
4. Get psyched to hear things you don’t want to hear
5. Disarm “politeness” training
6. Ask open ended questions
7. Focus on actual behavior, not speculative or abstract feelings
8. Listen, don’t talk
9. Follow your nose and drill down
10. Parrot back or misrepresent to confirm
11. Ask for introductions
12. Write up your notes as quickly as possible
Source: http://giffconstable.com/2011/07/12-tips-for-customer-development-interviews-revised/
