Is Polish E-Commerce Booming? презентация

Where is Poland?

Слайд 1Is Polish E-Commerce Booming?


Слайд 2Where is Poland?


Слайд 3Poland – Facts and Figures
312 679 km² of total Area (Similar

to New Mexico)
Our GDP is USD 513,9 bln
We are the biggest country in Central – Eastern Europe.
2004 – Year we joined the European Union
Our 7 neighbours are: Germany, Czech Republic, Ukraine, Slovakia, Belarus, Lithuania and Kaliningrad Oblast.

Слайд 4We`ve got nice GDP Growth
Constant Growth of GDP (66% EU Median)

Source:

http://tomnierajcuje.blogspot.com/2014/01/polski-pkb-na-przestrzeni-stulecia.html

Слайд 5We fell in love with the Internet a while ago
38.54 mln

people out of which ~19 mln people has internet access
70% uses internet everyday
70% uses connections weaker than 30mbps
95% of bussiness has internet access
73% of households has internet access

Source: World Bank, stat.gov.pl


Слайд 6And we love e-commerce too!

E-commerce in Poland is worth $ 7.16

bln
Growth in 2012: 24%
Estimated growth until 2017: 10-20% y/y



Source: Internetstandard 2013, http://www.internetretailer.com/2012/02/29/poland-leads-european-e-commerce-growth


Слайд 7
Mobile has just began here
Avg. Mobile traffic is between 5 and

20% in e-shops
Total amount of m-payments transactions is only ~1000 / day in Poland

Source: http://www.biztok.pl/artykul/dane-z-biedronki-obnazaja-prawde-o-rynku-platnosci-mobilnych_a14739


Слайд 8Our E-commerce market is still not mature
79,42% of e-shops has less

than 50.000 UU/monthly
47,77% of e-shops has less than 1.000 products
75,98% of e-shops has less than 330.000 USD revenue yearly

Source: http://www.internetstandard.pl/promocje/pobierz-eCommerce2013pdf


Слайд 9And teams in e-shops are rather small.
80,1% is less than 5

people
29,35% is team of 1 or 2
3,98% has more than 50 employees

http://www.internetstandard.pl/promocje/pobierz-eCommerce2013pdf


Слайд 10Only 30% of internet users is buying online
Only 15% of traffic

is from mobile devices
Only 3.1% of total sales goes through internet
Only 1/3 residents has smartphones
Only 1/3 of internet users has broadband access
Only 57.9% of the population mark themselves as regular internet users

We`ve got a lot of potential to grow organically


Слайд 11

Polish global eCommerce players
InPost - system of locker boxes used for

collecting
and sending of parcels available near your flat 365/24/7.
Inpost became the two-times winner of the World Mail Awards.

Currently manages 75 sites in 17 countries on 3 continents. Brands includes: Bankier.pl, Fashion Days, Ceneo, Citeam, PayU, Tablica.pl.

MCI is a VC that invests in companies at early stage of growth and expansion in the sectors of new technologies in Central Eastern Europe, as well as Germany and Austria (DACH), Turkey and the countries of the former Soviet Union (CIS). Portfolio includes: Answear.com, KupiVip.ru, Invia, Intymna.pl, Frisco.pl, ABC Data. Growth


Слайд 12

Polish global eCommerce players
GOG.com - one of the foremost digital videogame

distribution platforms in the world. Implements an ultramodern business model, focusing chiefly on American and Western European markets. The GOG.com catalog comprises several hundred classic games from a variety of international publishers.

FileTube searches for multimedia files, video files catalogues, online games, mobile applications and free programmes. In just the first couple of months of its operation, the website became the sixth in the USA in terms of new users. Today after 7 years since the launch, FilesTube.com is visited by than 109 million unique users from around the world monthly..


Слайд 13

And some of our startups are a must-watch
IVONA Software develops award-winning

text-to-speech technology for use in the voice user interfaces on mobile devices, computers, communication systems and services. Aquired by Amazon.

Smart UX Design Tools for designers.

Marketing & sales automation tool.

Estimote Beacons broadcast tiny radio signals. These signals can be picked up by consumers' smartphones, at which point the compatible app triggers different actions.


Слайд 14

And some of our startups are a must-watch
Social media monitoring tool

useful for brands & e-commerce.

Quartic is an acknowledged leader on the European e-commerce market offering comprehensive solutions in the scope of intelligent systems of customization.

 Fokus is a next-generation real-time analytics platform, integrating all relevant data from relevant systems.

High Value Prospecting and Lead Generation tool for B2B


Слайд 15What e-commerce tools are popular in Poland?
Payments:
PayU
Przelewy24.pl
PayPal
PayByNet
PayLane
Comparison Engines:
Ceneo.pl
Nokaut.pl
Okazje.info.pl
Skąpiec.pl
Google Shopping


Слайд 16Affiliates:
TradeDoubler
Novem
Afilo
Netsales
Zanox
AdLeader
System3
WebePartners.pl
Afiliant.com
Salesmedia
leadr.pl


What e-commerce tools are popular in Poland?
eCommerce Platforms:
Magento
Prestashop
Local SaaS Platforms

RTB:
Sociomantic Labs
AdPilot
Criteo
IgnitiomPme
Quartic




Слайд 17Industry leaders by category
Marketplace - Allegro.pl, Tablica.pl
DIY / Garden – leroymerlin.pl,

Praktiker.pl,
Fashion – answear.com, zalando.com
Food – tesco.pl , alma24.pl, frisco.pl, e-piotripawel.pl
Books and music – empik.com, merlin.pl
RTV/AGD – euro.com.pl , mediamarkt.pl, mediaexpert.pl, morele.net, neo24.pl
IT/Electronics – komputronik.pl
Baby and Toys – smyk.pl
Hobbies - toys4boys.pl , militaria.pl
Sport – gosport.pl, intersport.pl, decathlon.pl
Health – doz.pl,domzdrowia.pl
Games – gog.com, cdp.pl
Photo – e-fotojoker.pl
Automotive – oponeo.pl
Lingerie - intymna.pl
Travel - Travelplanet.pl, Tui.pl
Home – sklep.almi-decor.com, home-you.com, tchibo.pl

Слайд 18Some of the big guys are already here
Amazon
Intersport
Decathlon
Leroy Merlin
Tesco
Zalando
Tchibo
Westwing
eBay
BonPrix
Limango
Praktiker


Слайд 19About Divante
Our blog: http://divanteltd.com/blog/
Twitter: https://twitter.com/DivanteLTD
Full service E-Commerce Agency

We`re from Wrocław.
Come

& Visit our office!
It`s less than 4h drive from: Prague, Warsaw and Berlin.

Слайд 20Divante
Full service e-Commerce Agency
Magento / UX / eMarketing
http://divanteltd.com


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