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How Your Nonprofit Can Win Online in 2014 презентация
Содержание
- 1. How Your Nonprofit Can Win Online in 2014
- 2. A little about me Caryn Stein
- 3. A little about Network for Good
- 5. Photo source: Amazon Cares
- 6. Photo source: Light Brigade
- 13. The giving experience matters.
- 16. Online donors convert at a higher
- 17. The #1 Way to Increase Online Giving?
- 18. The #1 Way to Increase Online Giving
- 19. Online or off, your
- 20. Tap into emotion.
- 21. “Each year, 8,000 children are detained for immigration violations.”
- 22. americanbar.org
- 23. Make your cause personal.
- 24. Make it easy to take action.
- 25. The average attention span of a
- 26. Get social.
- 28. Use technology to amplify other voices.
- 35. 5 Donation Page Musts Feature one
- 42. 5 Ways to Instantly Improve
- 43. Leverage Social Power
- 44. 6%
- 45. Technology enables people’s most trusted sources
- 46. Remember the Vanilla Ice Principle of Social Media
- 47. Stop. Collaborate and listen.
- 48. Set up a listening
- 49. Be Mobile Ready
- 50. Your cause must be mobile-friendly
- 51. Source: Litmus Email Analytics
- 52. Your cause is mobile, whether you are ready or not.
- 54. How do you start? Take inventory
- 56. Remember: Technology doesn’t inspire people … YOU DO!
- 57. Questions?
- 58. Online Fundraising Learning Center: fundraising123.org
A little about me Caryn Stein
Content Strategist, Network for Good Mission: Empower and inspire online fundraisers. Reach me: @caryn74
Слайд 2
A little about me
Caryn Stein
Content Strategist, Network for Good
Mission: Empower and
inspire online fundraisers.
Reach me: @caryn74
Reach me: @caryn74
Слайд 3
A little about Network for Good
Network for Good helps nonprofits raise
money online with easy, affordable online fundraising tools and training.
Слайд 16
Online donors convert at a higher rate and give more with
a personalized, consistent giving experience.
Слайд 19
Online or off, your
fundraising must:
Tap into emotion.
Make it easy to
take action.
Get social.
Get social.
Слайд 25
The average attention span of a goldfish:
9 seconds
The average attention span
in 2013: 8 seconds
The average attention span in 2000: 12 seconds
The average attention span in 2000: 12 seconds
http://www.statisticbrain.com/attention-span-statistics/
Слайд 28
Use technology to amplify other voices.
People on the front lines of
your work
Fans who will champion your work
People with credibility and authority who can attest to the quality your work
Fans who will champion your work
People with credibility and authority who can attest to the quality your work
Слайд 35
5 Donation Page Musts
Feature one clear call to action that emphasizes
why your mission is critical.
Connect the donor to your cause with a compelling photo, plus your branding and message.
Offer well-positioned recurring gift options.
Keep your form short and uncluttered – the more fields to fill out, the higher the abandon rate.
Include social proof like testimonials, tickers or ratings.
Connect the donor to your cause with a compelling photo, plus your branding and message.
Offer well-positioned recurring gift options.
Keep your form short and uncluttered – the more fields to fill out, the higher the abandon rate.
Include social proof like testimonials, tickers or ratings.
Слайд 42
5 Ways to Instantly Improve
Your Nonprofit Home Page
Feature an emotionally-engaging
image.
Include a 2-second statement that instantly conveys who you are and what you do.
Provide clear, intuitive navigation.
Feature a big, bold donate button.
Offer an easy way to engage people whose interest has been captured (like an email signup).
Include a 2-second statement that instantly conveys who you are and what you do.
Provide clear, intuitive navigation.
Feature a big, bold donate button.
Offer an easy way to engage people whose interest has been captured (like an email signup).
Слайд 45
Technology enables people’s most trusted sources - those perceived as their
peers - to be the most influential and amplified messengers.
We are no longer the messengers in chief.
We are no longer the messengers in chief.
Слайд 48
Set up a listening station
Maintain a consistent brand and voice
Share more
than you ask
Use social media as a testing lab
Empower your champions by giving them the right tools and content
Use social media as a testing lab
Empower your champions by giving them the right tools and content
Being Socially Smart
Слайд 54
How do you start?
Take inventory of how accessible your nonprofit is
via mobile.
Learn how many of your visitors arrive via mobile.
Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy).
Optimize for easy giving and pledging.
Learn how many of your visitors arrive via mobile.
Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy).
Optimize for easy giving and pledging.
Слайд 58Online Fundraising Learning Center: fundraising123.org
Free Nonprofit Webinars: nonprofit911.org
Digital Giving
Index: onlinegivingstudy.org
